The GMC brand fell below average in the recent J.D. Power 2022 Mexico Vehicle Dependability Study.
In the J.D. Power 2022 Mexico Vehicle Dependability Study, GMC scored 243 PP100 in the Premium Brand Ranking list, placing it third among the five brands studied. Mercedes-Benz was last on the list with 271 PP100, while Audi was fourth with 251 PP100.
At the top of the Premium Brand Ranking list was Mini with 158 PP100, followed by BMW in second with 210 PP100. Overall, the Premium Brand Ranking segment average was 237 PP100.
GMC had no vehicles listed as a top model in any vehicle segment.
“Automakers have a tremendous opportunity in front of them to keep customers in their brand,” said country manager at J.D. Power de Mexico, Gerardo Gomez. “From bumper to bumper, there are areas to improve upon and owners are feeling the adverse effect when taking their vehicle in for repair.”
The interview evaluations were then used to determine “problems per 100 vehicles,” or PP100, for each brand studied, with a lower PP100 indicating higher overall quality.
The J.D. Power 2022 Mexico Vehicle Dependability Study looks at problems experienced by new car owners in Mexico in the first 12 to 36 months of vehicle ownership, examining 177 individual problems spread across eight problem areas, including features/controls/displays (FCD), driving experience, engine/transmission, exterior, audio/communication/entertainment/navigation (ACEN), seats, heating, ventilation and air conditioning (HVAC), and interior.
This year’s study is based on evaluations of 6,722 interviews with new vehicle owners in Mexico who purchased their vehicle between 2019 and 2021. The study was fielded between March and August of 2022.
This year’s result is surprising, given that GMC ranked first in the J.D. Power 2021 Mexico Vehicle Dependability Study. In last year’s study, GMC scored 175 PP100 in the Premium Brand Ranking list, placing it first among the five premium brands studied.