Keeping consumers interested in a product even when it’s a bit long in the tooth isn’t always easy – Chevy Camaro sales, for example, have been in decline for over a decade, despite the introduction of a new sixth-gen model in 2016 and the implementation of multiple updates and changes in the years since. That said, there may be some lessons to learn here, including from rivals like Stellantis and the Dodge Challenger.
As it turns out, Stellantis (and both FCA and Chrysler before it) always seems to come up with a few unique ideas to pique consumers’ interest. One of these ideas is the 2023 Dodge Hi-Impact Colors wrap for the Dodge Challenger. For those readers who may be unaware, Dodge Challenger customers can order a unique exterior wrap that incorporates all 14 exterior colors for the 2023 Dodge Challenger into a spectrum that’s laid out across the muscle car’s body panels. The colors are broken up into vertical stripes, creating a unique look that’s sure to get plenty of attention on the street.
The 2023 Dodge Hi-Impact Colors wrap is on offer from Dodge Garage and CG Detroit, and is listed for sale at $3,700 at the Dodge Garage website. Notably, the wrap requires professional installation by a 3M certified installer.
Indeed, this kind of idea may work for the Chevy Camaro as well, giving buyers a shot at transforming their ride with a custom, visually impactful exterior upgrade that incorporates all nine of the 2023 model’s paint options. What’s more, an idea like this wouldn’t even affect production at the assembly plant, as the wrap would be applied at a local body shop.
As GM Authority has covered previously, the fate of the Chevy Camaro remains something of an uncertainty, with the sixth-gen Chevy Camaro poised to sunset the nameplate in its current form following the 2024 model year. As a reminder, the Chevy Camaro is produced at the GM Lansing Grand River plant in Michigan.
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Comments
Doing the color stripes for the Camaro is a bad idea. First off, it would just be copying what Dodge is doing. Secondly, the color stripes have a historical tie with Mopar. They are inspired by the ‘70 Cuda brochure that featured a picture of a Cuda with stripes of all the colors available.
Should Chevy offer something else special color wise? Maybe, but not the color stripes.
I always wondered why Chevrolet never did a blue and yellow Mark Donahue Camaro, using the color scheme from the 67-69 Mark Donahue racing Camaros.
Other possible schemes would be a series using the bright colors that were used on the 80’s IROC racing Camaros, though some of those colors are already in the Camaro palette.
WHY…. It looks terrible. Looks like a kids finger painting.
I don’t think LGBTQRST+ people are that interested in muscle cars.
Yet here I am, part of the LGBTQ”RST”+ community, a GM tech interested in muscle cars…
Hell no
Yep, and I’m another LGBTQ person into muscle cars. Did you think gay guys only drove electric FIAT 500s?
It’s what you do when you have no design staff! Copy
Way too ugly, who would drive that?
Looks like someone can’t decide what color they want. I wouldn’t wear a shirt like this why would I want a car like this?
I spent $1,000 for the option of having my C8 all one color no black on the side intake, grille, and rear vents. everyone that looks at it says they didn’t like the C8 then add, but yours looks fantastic then I show them why it’s all one color bright red like a Ferrari they don’t do black features all over just nice sleek designs that don’t interrupt the flow of the body.
I believe this is an old idea Dodge had years ago to show all available colors for the model year. It was an advertising tool, but not for retail. I know all manufacturers had many more colors 50 years ago.
Why offer stripes. Be different and go for plaid. 🤣
You guys need to lay off the drugs. This is one of the dumbest ideas you’ve ever had! Why don’t you come up with some useful ideas, like designing a Camaro that has usable back seats or with a wide body that can actually handle a set of golf clubs in the trunk. Radical concepts don’t you think?
We did a Corvette like that when I had my custom shop in Houston back in 1984. Not my thing but as with most custom jobs, you park your feelings and do it. Individualism is where the money is
How about you redo the Camaro first.
NOT
Dodge Challenger’s use of this striped paint scheme is not Chrysler’s first time. This was originally done by Chrysler Canada on the first generation Barracuda. So for Chevrolet to do it with Camaro seems like grasping at straws.
Reminds me I have to paint my dining room.
I’d be afraid to drive it into some neighborhoods for fear of being shot at! Not a good look for a car!
Never driven an EV have you? Too bad for you.
Uhh, dimwit, it’s not the “driving” that concerns people with common sense and electrical awareness, it’s the hidden environmental impact of building the silly things that the Democrats don’t want you to know about and what is going to happen when people are FORCED into buying them in large quantities and what are going to be the life-altering consequences. Try getting a shred of knowledge prior to issuing your snide, snotty insults.
Are GM designers that bad that they would consider that ugly paint on a car? Some of us can get cans of spray paint and do a better job.
Why doesn’t GM just offer an extra cost exterior color such as purple? ♐
The Camaro is being cut from production within the next year. The car has ben the same since 2016, no updates, no advertisements, no interest from GM’s top brass, etc.. The pony car market is hot, but GM refuses to take advantage of it.
GM is infatuated with boring, anemic, cookie-cutter CUV’s and if you don’t like it, you can go pound sand.
Wraps are 3rd party product. Any one could do this to any vehicle. But why anyone would wrap their vehicle with this stupid, ugly rainbow scheme is beyond me.
The Challenger is 9 inches longer. That apparently gives it the ability to support 5 more colors than the Camaro.