Keeping consumers interested in a product even when it’s a bit long in the tooth isn’t always easy – Chevy Camaro sales, for example, have been in decline for over a decade, despite the introduction of a new sixth-gen model in 2016 and the implementation of multiple updates and changes in the years since. That said, there may be some lessons to learn here, including from rivals like Stellantis and the Dodge Challenger.
As it turns out, Stellantis (and both FCA and Chrysler before it) always seems to come up with a few unique ideas to pique consumers’ interest. One of these ideas is the 2023 Dodge Hi-Impact Colors wrap for the Dodge Challenger. For those readers who may be unaware, Dodge Challenger customers can order a unique exterior wrap that incorporates all 14 exterior colors for the 2023 Dodge Challenger into a spectrum that’s laid out across the muscle car’s body panels. The colors are broken up into vertical stripes, creating a unique look that’s sure to get plenty of attention on the street.
The 2023 Dodge Hi-Impact Colors wrap is on offer from Dodge Garage and CG Detroit, and is listed for sale at $3,700 at the Dodge Garage website. Notably, the wrap requires professional installation by a 3M certified installer.
Indeed, this kind of idea may work for the Chevy Camaro as well, giving buyers a shot at transforming their ride with a custom, visually impactful exterior upgrade that incorporates all nine of the 2023 model’s paint options. What’s more, an idea like this wouldn’t even affect production at the assembly plant, as the wrap would be applied at a local body shop.
As GM Authority has covered previously, the fate of the Chevy Camaro remains something of an uncertainty, with the sixth-gen Chevy Camaro poised to sunset the nameplate in its current form following the 2024 model year. As a reminder, the Chevy Camaro is produced at the GM Lansing Grand River plant in Michigan.