GM was just graded as a top performer in the latest Rainbow PUSH Coalition Automotive Diversity Scorecard, scoring the highest marks in five-of-six categories.
Judging participants on their dedication to increasing diversity in employment, advertising, marketing, procurement, dealers and philanthropy, GM and Toyota were ranking higher than any other company. As reported by Automotive News, GM was awarded the highest-available grade in every category but employment.
Note that no company ranked received any red marks. This is an improvement from the last couple of years, indicating efforts by the companies, particularly the German-based ones, to become more inclusive. In fact, automakers added over 100 minority-owned dealerships in 2021 alone, bringing the total to 1,366 dealerships. This is the most since 2006, and the largest one-year jump since 2012. GM leads the industry with over 300 minority-owned dealerships.
“Some companies are putting together a mechanic training program, so they’re thinking outside of the box to try to do things to get rid of the red,” said John Graves, chairman of the Rainbow PUSH Automotive Project. “A couple companies that don’t have the [diversity, equity and inclusion] personnel will have a head of DE&I by this time next year, so we’re working together, we’re working through that.”
This ranking comes as no surprise, as GM has been notably and publicly making efforts to become the most diverse company in the world. Recently, the four-year degree requirement was dropped for employment in certain positions in an attempt to remove biases that may impact an employee’s experience on the job, and create clear pathways for employees to join the company that have relevant real-world experience .
Additionally, The General joined the Gender and Diversity KPI Alliance (GDKA) back in 2021. This coalition allows companies to measure their gender and diversity using certain set of key performance indicators (KPIs) and enables GM to assess its level of inclusivity and how to improve upon it.
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Comments
How about hiring on skill and merit instead of color or gender? Personally I don’t care what the person looks like, I just want the best qualified person when I hire someone.
USA 1: That is a great point and one that needs to be followed. However, there are many cases in which the person having that skill and merit doesn’t get hired due to color and/or gender. Kind of the entire point of the rankings.
Agree Dan this point is often missed.
Dan B – you are correct. It is called affirmative action.
Total 100% BS. The facts say otherwise. There are not “many cases” as you say.
Why do liberals focus on someone’s race, gender, or who they decide sleep with/spend their lives with? I thought liberals were the “tolerant” bunch…oh wait not when someone is white, straight, and male in your words, then they are the bad person!
What is a woman?
Most racist and intolerant people I have ever encountered in were Metro Detroit, Monterey CA, and Jersey. Lived in those blue areas for 2-3 years so got my fill.
And where is all this proof? Never any proof, someone or people that keep saying this is not proof! Nobody about color, gender, race, etc…hire the best person for the job, period!
The burden of “proof” is upon you. Many cases? Let’s see the proof. Bureau of Labor Statistics reports say otherwise. Not holding my breath.
This article is a joke, right? Rainbow PUSH coalition score card? What’s Jesse’s scorecard with his wife?
They should be seeking hiring the best talent to make the best products. Virtue signaling is NOT a virtue worth pursuing.
Celebrate diverse fuel types.
Haha
More Diesel!
Wow, did the winner of the diversity challenge come up with a car that runs on bull manure?
No but they’re recommending rainbow dust and unicorn farts as options.
The unicorn farts are going to be retrofitted at a later date due to the global supply crisis.
Is it just me or do the German’s not like diversity? haha.
It’s a shame diversity has never made its way to upper management or marketing. Both have been historically bad for so long people forget what good management looks like. At least Chevy has Walter the cat pushing trucks. We haven’t had a feline selling vehicles since Pontiac put a tiger in your trunk!
“…the four-year degree requirement was dropped for employment in certain positions in an attempt to remove biases that may impact an employee’s experience on the job…”
This explains a lot
Maybe you should think about this to gain some perspective before simply mocking it.
Historically a starting position (say in accounting, Human Resources, or an admin assistant) may have had a mandatory requirement that an applicant have a 4 year degree. Now that degree requirement is being dropped if something ne had a reasonable amount of real world experience. This provides a great opportunity for individuals to grow within the company.
Please try some logical thinking going forward.
No, it’s needs to be heavily mocked, GMC Fan. It’s idiotic to automatically categorize (aka divide) people instead of looking at their content, character, and skill levels.
It’s true GMC fan, for most jobs you do not need a degree to learn or do the job well. In fact many engineers were recruited from high school in the 50’s and 60’s. While a degree doesn’t prove that the person is any more capable-higher level positions require advanced critical thinking skills.
There is a higher probability, not a certainty, but higher probability they will get someone with better critical thinking skills and better performance from a degreed individual. Companies will always play the percentages to their benefit.
Let me think… should I hire someone with a 4-year critical gender basket weaving lesbian dance theory studies degree, or someone with 4 years of admin assistant experience right out of high school? Tough choice….
And we wonder why our world is the way it is and why it’s so divided.
People like you would rather keep everything the way it was 50 years ago.
Nobody cares! Everyone should judge people on their content of their character, not their color…you guys love to cite MLK Jr., but you don’t live by that statement!
So you would hire the 4 year uni grad with the critical gender basket weaving lesbian dance theory studies degree over someone who have more relevant experience? If that’s the case, you are the problem.
This is why I don’t work for corporate or anyone for that matter anymore, I work for my own business! Ingersoll Rand used to pull this crap with hiring, a bunch of crappy workers, but they met their “quotas”!
Like you I left the corporate world too, except I traded a couple of bosses for a few hundred bosses now. Life was much simpler being a corporate drone.
Dan B needs to wise up
I think a quick check in the mirror would be in order.
Decades of wokeness has got us no where.
It shouldn’t matter that you have 100 minority-owned dealerships. What matters is that you have dealerships that serve the public and the company well in sales and service regardless of the identity politic. E. Pluribus Unum is the country’s motto and should be adopted by every corporation as well.
So you have 100 minority-owned dealerships. Now what? You have to prove something lower case gm?
Welcome to the new protection pay off.
Like years ago you had to pay the family for protection from their goons,, today we have to pay these organizations to protect the companies from their goons.
If you don’t donate and support up publicly we will trash you in public and in the media. We will also employ our political connections.
Jessie Jackson and Al Sharpton perfected this tactic now all the fringe groups are using it.
It is ok for them to be open to donations and support but it should never be coursed.
I sure hope they don’t drop the degree requirements for doctors and surgeons!
At least they rank high in something.
I thought industry had put Jesse Jackson’s Rainbow Push BS to rest years ago.
Wow, surprised at all the negative comments this article inspired….
lol
They are not negative comments, they are comments in disagreement with premise of the virtue signaling score card.
MrFedUp
NOVEMBER 17, 2022 AT 12:10 PM
Retired from GM years ago. They are complete losers post o bummer appointing merry Mary and her woke crew.
I agree now, work for yourself. Can you imagine working under these conditions.
No quality, just score well in the woke chart.
Delicious irony that GM is failing at quality on the same day they are a big hit on the woke chart.
Reference the previous article about how GM’s Consumer Reports reliability sucks. But hey, they got a lot on their plate, I guess they can’t do everything.
And “woke” gm Queen maryb finishes dead LAST in Human Rights as she and her clueless Court Double & triple down on investing in Communist China while completely destroying the Buick brand in the USA. Buick Sales DOWN 47% this year. 3 friggin models. NO sedans. WTF?!!!?
A lot of Buick drivers want a sedan!
Not that diverse I guess.
Losing to Ford and Ram
This is where you make money, trucks.
Not EV’s.
Complete disregard for competitive gas engines and diesels. Complete disregard for everything that matters.
Just build more crap.
The annual shakedown.
So true, yet they all opt-in to be scored. The shakedown happens when you don’t opt-in. For most of these companies it’s comply to make it go away. It takes courage to stand up for truth when the board says you’re hurting profits.