Last month, GM said it would halt its ad spending on Twitter in the wake of Elon Musk’s buyout of the social media platform. Since this announcement, almost all of GM’s official Twitter accounts have gone inactive as well.
This inactivity includes all major GM US and Canadian accounts as well as the account of the automaker’s CEO, Marry Barra:
- @GM
- @GMFleet
- @GMcanada
- @Buick
- @BuickCanada
- @Cadillac
- @CadillacCanada
- @Chevrolet
- @ChevroletCanada
- @ChevyTrucks
- @GMC
- @GMCcanada
- @mtbarra (GM CEO Mary Barra)
It’s worth noting that not all GM-related accounts have been inactive. The exceptions are @OnStar, @brightdrop, @Cruise and Cruise’s CEO @kvogt.
“We are engaging with Twitter to understand the direction of the platform under their new ownership,” a GM spokesperson was quoted as saying regarding the halt in advertising spending. “As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.”
GM isn’t the only company that’s paused its advertising on Twitter. Companies like Apple, General Mills, and Audi of America have halted ad spending since Musk’s takeover, while crosstown rival Ford Motor Company hasn’t had paid advertising on the social media platform for some time.
Musk famously also owns Tesla Motors, a direct competitor to GM in the EV market. It’s currently unknown if the connection to Musk influenced GM to go silent on Twitter. Indeed, rivalry between the two companies is heating up. However, there are predictions that GM will earn more EV market share than Tesla by 2025. This follows the Detroit-based automaker’s goal of launching 30 new EVs by 2025, and fielding enough electric vehicles to cover over 70 percent of industry volume.
Notable upcoming models that have the potential to push GM ahead of Tesla in the electric race include the Chevy Silverado EV, Equinox EV, Chevy Blazer EV, Cadillac Lyriq, GMC Sierra EV as well as the two GMC Hummer EV models – the GMC Hummer EV Pickup and Hummer EV SUV.
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Comments
Is poor ole Mary and her clan all Butt hurt? Tough it up people and get over it.
Absolutely disgusting what has been allowed to happen. It’s free speech unless you don’t agree.
Then it’s hate and misinformation.
The left meltdown continues
Seems like GM pulling advertising from a social media platform is an exercise of free speech too.
Sure is, no matter how stupid or misguided GM’s decision is!
No doubt. And our decisions to not buy from gm is also free speech via our dollars. See how this works?
Guess which one is more important to gm….
Not really. Is there another example of them pulling it when a media platform changed? Nothing has even happened. What are they so afraid. Maybe the could keep Twitter and just put socially conscious saying on all vehicles?
It’s the company’s decision to pull ads from the site. How isn’t that “not really” free speech? Even if you don’t agree with the reasoning, it still applies.
Dumb GM move following the lemmings. Free speech is the foundation of America.
I find it very interesting that Elon Musk was the left’s golden boy when he was only making EV cars and launching rockets into space. Now that he has purchased Twitter and opened the platform to everyone, instead of being just a “Leftwing Mouthpiece”, the Progressives are losing their minds. Sad.
“We are the most accepting, caring, loving, friendly and inclusive people on Earth…just as long as you agree with us.”.
OMG. A moderate has taken over Twitter and allowed people to share opinions that might annoy the ruling class.
More than half of the top 100 advertisers with Twitter have stopped their advertising. This is not a GM only decision. And if Musk continues to act the way he has been over the past 30 days, Twitter won’t have any advertisers left, except My Pillow.
But then, he’ll probably have let all employees go as well so none of it will really matter.
Already missing your left-wing echo chamber? Can’t have opposing thought in your golden safe space?
Yeah, Musk claims that it’s all about free speech until someone mocks him and then they get kicked off. Another billionaire that wants to have things his way and control everything. It’s all about control. Musk could give two craps about free speech.
Then it will be no different than it has been all along. Censoring and getting booted for anything that hurt liberals feelings…
What’s the issue?
So why exactly have they all left. Punishment? We can’t allow everyone to speak their mind only some. What has Elon done so far?
How dare you come on here with logic and facts! This place is serious business, where we argue politics on an automotive website cause we’re angry we can’t afford the GM products anymore!
My family doesn’t invite me to Thanksgiving anymore and it’s Mary Barra’s fault!
Assuming you’re not being sarcastic, the politics are coming directly from gm, as are their ridiculously priced vehicle offerings.
And again, placing your possible sarcasm aside, feel free to spend $70k and higher on your next gm. Nobody will stop you.
I’m not a huge GM fan. I got burned by them with 3 vehicles that had the crappy 8 speed transmission. That said, Based on price comparison it doesn’t appear to me that GM vehicles are any more expensive than the others. And dollar for dollar nothing out there can touch the new Corvette for the price. Nothing.
Twitter is a growing social media platform. There are fewer bots amplifying the most asinine messages out there but more active real users than there were before Musk took over.
They’d be stupid to turn their back on that. But this is GM….they make a lot of stupid decisions. This one is entirely political.
GM butt hurt over free speech? They better know what the heck they are doing. They need to get out of politics and ignore sociosexual activists and focus on delivering attractively styled well made high quality automobiles.
I think GM is being very childish and immature. I mean is this company so woke that it want to censor free speech? Very disappointing.Maybe I will switch to Tesla.
Go woke, go broke.
More GM virtue signaling.
Mary should take a look at Disney and stick to building vehicles and stay out of social and political issues.
I don’t see this as any virtue signaling. Your competition bought a platform you should evaluate your advertising on it. I bet sales for new cars or any cars from Twitter are probably less than 1 percent.
GM can do what ever they want and so can any other company. That’s why the US is a free country. Using Twitter as a daily news source is dumb anyway since most of it is opinion and or not the whole story because of their so called algorithm which Elon is going to expose shortly. Of course the main stream media is going to say its all a lie.
Twitter was a place for hate, if you think not then why were all the dictators in the world not banned…
Well done GM… You have my support and vote.. Twitter has become nothing more than a mouth piece for 1/6/21 malcontents, and treasonous individuals….
LOL
How can that be true? Everything regarding debate about 1/6 has been censored, silly.
Twitter is primarily an information sharing site and doesn’t compete with GM. Of course we all know that Musk purchased it and that his other separate business does compete with GM. However, Given Mary’s and other woke CEO’s aversion to Twitter’s conversion to freedom of speech, it makes sense that Mary would join her woke buddies and virtue signal her distaste.
Mary is a libtard👎👎
to bad GM is against free speech .
GM should focus on all of the problems with their vehicles starting about 2008. Customer service for warranty issues is terrible. Shall we count all of the class action suits? How will this help them?
GM should focus on all of the problems with their vehicles starting about 2008. Customer service for warranty issues is terrible. Shall we count all of the class action suits? How will this help them? Why are they so afraid of opinions and in some cases, facts, they don’t agree with? Makes no sense to any free thinker who loves debate and heating both sides of a story.
I think that it’s more about them getting hot and heavy into EV’s and not wanting to support the financial situation of their EV competitor, which Twitter became once Musk took it over. I doubt that GM supports Ford, Toyota or FCA financially either.
If I’m not mistaken, hasn’t gm worked directly with Ford on the latest 10-speed transmission? Of course they share dollars, technology, and ideas.
Apples and oranges. That was a joint venture
Did GM ever pay back their share of the BAIL OUT that they received from the Gov’t.
Musk may be the name behind some of the best products, it doesn’t change the fact that many consider him a social misfit.
GM is only one of many that have distanced themselves. How is that stopping that crybaby from saying whatever is on his mind? It certainly didn’t stop him from allowing Trump back on the platform. Funny, even Trump has distanced himself.
Go Woke Go Broke
Sounds like GM is against free speech. Sad!!!!
A HUGE thankyou to Mr. MUSK for releasing the internal email from the Ministry of Truth Department at Twitter and their CENSORSHIP of a Political Party during a vital Presidential Election. Half the country knew this. NOW it is out of the closet for you remaining ignorant individuals to see in their own words. AND while this Ministry of Twitter Truth was actively censoring half of America (including me) Queen maryb & gm were happily advertising away on this authoritarian media outlet. Yet NOW that it has been exposed, Queen maryb & gm have no use for the platform. Between sponsoring Corporate Censorship & doubling down on Communist China investment I have quite possibly purchased my last GM vehicle.