GM has filed to trademark the BrightDrop Core name, GM Authority has learned. The name will be used in conjunction with software for fleet and logistics management.
Filed on November 7th, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97666900. The application carries a Goods and Services description of “Downloadable software for fleet management; downloadable software for logistics operations management.”
For those readers who may be unaware, GM launched BrightDrop early in 2021 as an “ecosystem of electric first-to-last-mile products,” offering things like the EP1 electric pallet and Zevo 600 EV delivery van. Judging by the trademark description, it looks as though BrightDrop Core will serve as the digital “glue” that brings together all the various products in the BrightDrop portfolio, possibly serving as a means of geotagging vehicles, managing staff and equipment, managing vehicle maintenance, managing delivery schedules, and similar features.
The first BrightDrop product to market was the BrightDrop EP1, a propulsion-assisted all-electric delivery pallet designed to move goods over short distances, such as from a delivery vehicle to a customer’s front door. The BrightDrop EP1 can carry upwards of 23 cubic feet of cargo and provides a max payload capacity of 200 pounds. The EP1 also incorporates a lockable cabinet door for secure, remote access to goods, as well as adjustable shelving for easy organization.
BrightDrop has also launched the Zevo 600 light commercial vehicle, with is powered by GM Ultium battery and GM Ultium drive motors for long-range goods delivery. Previously known as the EV600, the new Bright Drop Zevo 600Â can cover upwards of 250 miles on a full charge, and can hold over 600 cubic feet of cargo. The Zevo 600 also incorporates a range of standard safety tech features. The first units of the new Zevo 600 were delivered to FedEx earlier this year, and are now in service in Southern California.
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Comments
I was talking to a business owner about EV commercial vehicles. His employees drive their vehicles home. Because, they are always on call. He said, if the drove EV’s, they would want me to pay their electric bill. He said, no thanks. I’m out on that.
Excellent article. Great vehicle. Keep the BrightDrop info coming. Thank you for publishing.
Brand recognition is the extent to which a consumer can correctly identify your brand based on visual indicators. Consider putting a “BrightDrop” badge with the name, marks, or logo on the lower side of the vehicle in front of the rear wheels close to the front doors for brand recognition. One of the biggest mistakes GM continues to make is dropping most vehicle badges to save money. Use a badge or lettering that can be recognized regardless of the vehicle’s color. Brand recognition is just one thing that helps creates brand preference and loyalty.