With the recent reveal of the 2024 Cadillac Celestiq, GM has positioned itself to move the Cadillac brand drastically upmarket. To this end, GM needs to understand its competition, and has now been spotted benchmarking a Rolls-Royce Ghost.
GM Authority‘s photographers captured a Rolls-Royce Ghost – an ultra-luxurious sedan from the BMW-owned luxury brand of British origin – in the hands of GM’s competitive benchmarking team in the vicinity of the GM Milford Proving Ground.
Take note of the number “5” on the upper-passenger side of the front and rear windshields. These numbers are common on GM’s benchmarking fleet of vehicles.
The Rolls-Royce Ghost is an ultra-luxury sedan that serves as the brands “entry level” model. Measuring in at 218 inches in total length, this model is certainly on the bigger end of the full-size luxury sedan spectrum.
Highlights include a buttery-smooth 6.7L V12 engine, which produces 592 horsepower, all-wheel steering and a 50/50 weight distribution. On the inside, the Rolls boasts an opulent interior with high quality everything.
Currently, GM does not offer a direct competitor to the Rolls-Royce Ghost, but will launch the all-electric 2024 Cadillac Celestiq in the near future. These two models, despite the difference in powertrain, will be very comparable to one another, as the Cadillac will start at around the $300,000 mark, while the Rolls currently starts around $350,000. Both models will have very high ceilings when it comes to luxury, opulence, features and customization.
As a reminder, the 2024 Cadillac Celestiq represents Cadillac’s return to the Standard of the World positioning. To this end, the Celestiq will be hand-built in limited quantities to provide customers the ultimate in customization and specifications.
The 2024 Cadillac Celestiq will feature GM Ultium battery technology and GM Ultium drive motor technology for motivation, with powertrain output coming in at 600 horsepower and 640 pound-feet of torque. Utilizing a two-motor AWD system, the Celetsiq will be able to achieve a 0-60 sprint of 3.8 seconds.
The Cadillac Celestiq will ride on GM’s BEV3 platform, and be assembled by hand at the GM Global Technical Center in Warren, Michigan. Production is expected to begin in December 2023. Availability will be by waitlist only.