GM pulled the sheets on the 2024 Cadillac Celestiq production vehicle in October, revealing the luxury brand’s all-new, all-electric halo sedan. Among the Celestiq’s many noteworthy features is a striking, highly customizable exterior design, and now, Cadillac Celestiq fans can turn that design into a unique piece of art that reflects their tastes and personality via a new interactive online experience.
It’s called “Art of You,” and can be found at celestiqartofyou.com. There, fans are guided through the art creation process, which includes a series of questions about the user. The online art creator asks things like what word from a selection of four would best describes their personality, what their preferred design aesthetic is, and where they find inspiration. From the user’s answers, the creator tool then compiles an image of the Cadillac Celestiq in a unique exterior color combination, which is paired with a unique graphic in the background.
The art creation process parallels the extreme level of customization available for the Cadillac Celestiq production vehicle. As GM Authority covered previously, Cadillac Celestiq customers have a plethora of different options to pour through in creating their personal vehicle, from exterior color combinations, to interior color combinations, to materials. As such, Cadillac has created a series of design motifs to provide customers with a good starting place in creating their own one-of-one luxury sedan.
As Caddy’s flagship sedan model, the Cadillac Celestiq features a plethora of cutting-edge tech goodies, with highlights like a pillar-to-pillar, 55-inch-diagonal advanced HD display in the cabin, as well as an 11-inch touchscreen on the front console and a pair of 12.6-inch displays facing rear-seated passengers.
Under the skin, the 2024 Cadillac Celestiq rides on the GM BEV3 platform, with an 111-kWh battery pack juicing two electric motors for peak output of 600 horsepower and 640 pound-feet of torque. Each example of the Cadillac Celestiq is hand-built at the GM Global Technical Center in Michigan.