The Chevy Silverado 1500 is no longer the most-considered new vehicle among non-luxury shoppers, slipping to second most-considered behind the Ford F-150 during Q3 of the 2022 calendar year.
According to the recent Kelley Blue Book Brand Watch report, the Chevy Silverado 1500 was the second most-considered vehicle among all vehicle segments during Q3 of 2022, with the Ford F-150 taking the top spot on the list and the Honda Accord taking third place. Rounding out the top five was the Honda Civic in fourth and the Honda CR-V in fifth.
Notably, Kelley Blue Book identified the Chevy Silverado as the top most-considered non-luxury vehicle in Q2 of the 2022 calendar year, as GM Authority covered previously.
The latest report for Q3 of 2022 pinned quarterly segment consideration for pickup trucks at 32 percent, a slight decline from 33 percent last quarter. Meanwhile, the top most-considered segment was once again SUVs and utilities, holding steady at 67 percent, while the cars segment was steady at 40 percent. Minivans held a 5-percent quarterly segment consideration.
The Kelley Blue Book Brand Watch report is a consumer perception survey that also weighs shopping behavior to study how brands and models compare in a dozen different factors. The latest report for Q3 of 2022 found that affordability, fuel efficiency, and driving performance gained a significant level of importance during the quarter, which is attributed to record high car prices and gas prices.
Durability / reliability was the number-one factor, while safety was second. Affordability, however, was ranked as the third most-important factor, while driving performance was fifth most-important and fuel efficiency was sixth most-important.
In terms of overall quarterly brand consideration, Toyota was the top most-considered among non-luxury shoppers at 35 percent, while Ford was second at 30 percent, slipping 1 percentage point from last quarter, and Chevy was third at 29 percent, also slipping 1 percentage point from last quarter.
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Comments
Rightfully so the Ford F -150 is killing it
While the 22.5 Silverado is vastly improved they have a few glaring omissions. It’s their most profitable highest volume vehicle but they refuse to match the competition on options and customization.
Want gears? No. Unless you get max tow and then you can’t get other things.
Want a good towing fuel range? No. 24 gallons only
Want a nice rcsb? No. Vinyl floor for you. The options are only selectable in other countries.
Want a big sunroof? No.
I can go on. That and their powertrain options need a big update. Diesel is great, the 4 cylinder is what no one wants and they don’t offer a 6 cylinder version.
Ford 🤡 Ram 🤡 Malibu 🤡
3.0 diesel for me, thanks, but I will miss the 34 gallon tank in my 2012 WT.
That’s because Ford builds a truck for everyone’s taste,. Chevrolet only builds truck’s they want you to buy. I lost all respect for Chevrolet when they quit making the regular cab long bed 1500 in only a ugly work truck, I can’t stand the front facia on the work truck and custom!!
I agree with Mr. Mike, no one wants a 4 cylinder in a truck.
I know no one cares but I have been a Chevy/GMC truck guy since I started buying trucks. I had been waiting for the refresh as I couldn’t stand the interior. Then Covid hit and the nightmare began with restrictions etc.. Then the nightmare of price increases started. I have come to the decision I probably will move on from a GM truck and am now starting researching where I go from here. Hopefully GM realizes some of their mistakes, (pricing themselves out of the market, stopping production of products and options, etc. etc..) before it’s too late. Later
GM has just got plain greedy. What ever happened to the days when you would buy a top of the line truck or car and everything was included? Now you spend $80+ and find out that your navigation and other things don’t work unless you start paying monthly for that already paid for option to work. Is this happening to Chrysler,Ford ,Toyota as well.