The Chevy Silverado 1500 is no longer the most-considered new vehicle among non-luxury shoppers, slipping to second most-considered behind the Ford F-150 during Q3 of the 2022 calendar year.
According to the recent Kelley Blue Book Brand Watch report, the Chevy Silverado 1500 was the second most-considered vehicle among all vehicle segments during Q3 of 2022, with the Ford F-150 taking the top spot on the list and the Honda Accord taking third place. Rounding out the top five was the Honda Civic in fourth and the Honda CR-V in fifth.
The latest report for Q3 of 2022 pinned quarterly segment consideration for pickup trucks at 32 percent, a slight decline from 33 percent last quarter. Meanwhile, the top most-considered segment was once again SUVs and utilities, holding steady at 67 percent, while the cars segment was steady at 40 percent. Minivans held a 5-percent quarterly segment consideration.
The Kelley Blue Book Brand Watch report is a consumer perception survey that also weighs shopping behavior to study how brands and models compare in a dozen different factors. The latest report for Q3 of 2022 found that affordability, fuel efficiency, and driving performance gained a significant level of importance during the quarter, which is attributed to record high car prices and gas prices.
Durability / reliability was the number-one factor, while safety was second. Affordability, however, was ranked as the third most-important factor, while driving performance was fifth most-important and fuel efficiency was sixth most-important.
In terms of overall quarterly brand consideration, Toyota was the top most-considered among non-luxury shoppers at 35 percent, while Ford was second at 30 percent, slipping 1 percentage point from last quarter, and Chevy was third at 29 percent, also slipping 1 percentage point from last quarter.