As GM had anticipated in late October, the Cadillac Celestiq has just made its local debut in China in its initial show car form – which is very similar to the production model revealed last month in the United States.
The Cadillac Celestiq show car made its debut in China during the first global appearance of GM’s new The Durant Guild imported vehicle platform at the 2022 China International Import Expo (CIIE), which is open to the public until November 10th in the Shanghai National Convention & Exhibition Center. In fact, this new business unit in the Asian country announced that the Celestiq will be the first member of its exclusive portfolio.
“Our plan for offering the Cadillac Celestiq in China fulfills our promise to bring the most iconic import products to the domestic market,” said President and Managing Director of The Durant Guild, Felix Weller, in a statement. “As a highly exclusive and handcrafted EV that sets a new standard for ultra-luxury, the Celestiq is forging the path to the future,” he added.
Most notably, the Cadillac Celestiq is the most technologically advanced vehicle in the American luxury brand’s history and sets a new automotive standard as the world’s first all-electric ultra-luxury sedan. Based on Ultium battery architecture and Ultium Drive motor technology, the Celestiq redefines the concept of an iconic vehicle with groundbreaking design and innovative technology.
Although it has just been presented in show car format and there is no information yet on the launch schedule in the Chinese market, the Cadillac Celestiq will arrive in China on order only, with units built by hand exclusively at the GM Global Technical Center in Warren, Michigan. In this case, Chinese customers will work alongside The Durant Guild platform ambassadors to create their unique take on the Celestiq, tailored to their personal tastes.
GM’s The Durant Guild platform was first launched in September as a digital community dedicated to meeting the needs of a new generation of Chinese consumers with increasingly diverse lifestyles. This new corporate arm will launch a select portfolio of multi-brand vehicles in niche segments in China, from full-size SUVs and pickups to high-performance cars and ultra-luxury models.
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Comments
As the Best Market for GM is China, they are doing right, better than the Wuling Air Ev, of course
MK – “As the best market for GM is China” William Durant and Louis Chevrolet must be rolling in their graves.
they are dead, says nothing more for a defeat
Government Motors love buttering up to China, we all know why! The Chinese people lower the bar on everything, sad to see an AMERICAN Luxury Iconic car brand offered to them. But this car is too ugly for Americans to drive, all you see in the back is those ugly hockey stick taillights. Sell to the Chinese and don’t do business with Twitter, we will always remember.
Be careful some people on here get really upset when you talk like that.
I’m glad to see General Motors extract profits from foriegn nations. Over the last decade GM quality & profitability has improved & this is because international profits go into R&D.
Unfortunately, if US & China clash over Taiwan, GM will loose it’s biggest market and basically get volume from the Americas. This is why selling Opel was a bad idea. The new Chevrolet and Buick EVs would have thrived in the Old World
Yeah… ok. Sure.
The leaders at GM are working hard to bring GM back to its once prominent place in the auto world. We are not always going to agree with some of their decisions, but it is great to see the effort. As an all-American guy, I hope GM can recapture the world’s #1 position again. I like what I see with the build-up of all the raw materials resources for the battery and electric motors. This is similar to the path Tesla took with the building of its battery plant in Nevada. You have to have your ingredients before you start baking a cake.
Some folks only see what is in front of them and never consider all the challenges that face all automakers today.
GM is in a better place than most but all will be challenged in the future. I like to call this the great automotive reset as no one is going to escape this and the changes that are coming.
There will be a few new players and we will lose a few more traditional automakers to merger or failure.
I suggest we all keep a watch on Ford. They are a in most difficult place right now. If they were not 515 owned by the family they may not be independent anymore. They have loans to banks still outstanding as well the 7 billion Energy Department loan. They just laid off 8,000 people to pay for a EV program that they are 3-5 years behind on. The lightning and Mach E were just smoke and mirrors to deflect how they had no unified platform like the other mfgs. Parts shortages are taking a toll as well increased cost of Aluminum has cut into the profits of the F150. GM went mixed materials and see a bigger profit margin.
The future will be about making the right moves and just letting time sort out who #1 is, Profits and product development will be key as the EV models still need some work but they will get to where most could easily buy and live with one.
What is often missed is what GM does not talk about. We have the EV complainers here but if you look at what GM is doing we are getting two of every model a Gas and a EV. GM will sell and continue to sell both and let the market sort things out. GM has not named the last day or year for ICE. Also these dates are movable to a point in some place not so much in others.
GM. VW, Stellantis and Toyota. are all in pretty good shape money and time wise. Some others like Honda have deals worked out already. But others still have deals to make and challenges to face.
Nice book but nobody is going to read that.
Actually just read tha toyota is way out over its skis financially…very bad position. And yeats behind on evs. Not to mention invested deeply in a dead technology ( hydrogen)
They will be alright as they have low debt and cash flow though it has slowed a bit.
What was interesting in the election crap I saw over 61% of Americans are worked up over climate change. This is where much of the EV buy in is going to be coming from.
Note this survey was from a conservative source too. GM’s investment should work but it will still take time for the transition to take place.
This car is a Butterazs. Everything looks good Butterazs.
This is a good thing. For Cadillac to satisfy a client who likely cannot speak English, who basically lives in a different world…. to me, that is a good sign for the future of both Cadillac and GM.