GM pulled the sheets off the 2023 Buick Envista over the summer, revealing the all-new crossover in a global debut in China last August. Notably, the new Buick Envista gives us a look at the Buick brand’s latest styling direction, with the crossover’s front fascia design cues set to make their way across Buick’s crossover lineup going forward.
In terms of design highlights, the new 2023 Buick Envista “crossover coupe” features a pair of slim daytime running lights (DRLs) in the upper corners of the fascia that sweep rearwards into the fenders to give the nose a sleek, streamlined appearance. These upper DRLs are paired with forward-facing headlights mounted lower in the corners of the front fascia, creating a two-tiered lighting arrangement that’s becoming increasingly common across GM’s brands.
In addition, the 2023 Buick Envista also features a wide central grille section, with a grille insert that incorporates broad, horizontally-oriented slats. While the new Envista features a turbocharged 1.5L four-cylinder engine, future Buick EVs will be equipped with a similar grille shape, but one that prioritizes aerodynamics rather than airflow / air intake on the Envista. Final details include a clean, smooth nose section, with the latest Buick brand logo placed front and center. Notably, the new Buick Envista will be coming to the North American market, as GM Authority was first to report.
This latest styling language is dubbed Pure Design, and is also used by the upcoming Buick Electra E5 crossover that leaked earlier this week. This new electric vehicle includes slim upper lighting signatures, lower forward-facing headlamps, and a broad central intake section, all of which are characteristics echoed by the Buick Envista.
Upcoming Buick Electra E5
Upcoming Buick Encore GX refresh
In addition, the refreshed 2024 Buick Encore GX (Plus) will also run similar styling cues, with the model also leaking earlier this week.
As covered previously, Buick unveiled its new brand identity and logo over the summer, announcing plans to fully transition to all-electric propulsion across its vehicle lineup by the 2030 calendar year. At the same time, Buick also revealed its new Wildcat EV, a design study which continues the themes outlined above and will provide inspiration for both Buick’s future all-electric models and ICE-powered models to boot.
Buick Wildcat EV Concept
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Comments
While the Wildcat EV may be a coupe, the Envista is not.
That said, I like the orange Envista front end. The shiny horizontal bars in the center are a strong focal point among all the angles that surround it.
STRANGERS ..
While not unattractive, I find this new Buick look a little generic looking. Also, while there are some differences in DRL shapes and grilles, the front ends do look the same. You do want a family resemblance, but I from what I’ve seen so far on Envista, E5 and Encore GX they look too much alike up front.
Envision looks premium, current Encore GX daytimes look modern, Envista lighting and “pure” design looks cheap and would be more fitting on old Saturn or a value brand like Skoda.
Wildcat is beautiful but we’ll get that design same as Avista: over at MG.
I own a new Enclave and bought it because of the styling -that looks cheap and puts it in an everyday slot not something that shows pride.
Wake up. They’re giving us a Chinese Chevy Seeker.
I prefer the current design language on Buicks currently on sale. Like someone mentioned above, the Envision is gorgeous and understated (premium stated by SteveInvictaInsignia above top); but the Pure Design language with the Envista will take a while to get use to and it is understandable that Buick wants a lot younger and new buyers in their fold. Even though these will have a Buick logo, with the new face and design does not come across as a Buick but there is a reason why there is a design direction in place.
IMO, GM should just stick with the old logo on the current line-up till they make way for the next generation design or go away altogether while the new log is applied on brand new models and EVs.
Isn’t this the next generation design? It’s certainly not the current one.
The Envista pictured above is certainly for the next generation design.
Looks like a Ford Escape. I like the Wildcat coupe…a real good looking Buick.
I am not enthralled with the design of the Electra E5. It looks more like the Chevy Trailblazer and the Volvo XC40 from the side. Also the front end of the Envista is also very plain and derivative. All the present crossovers look very much the same. GM used to have a lot of individual design language for their vehicles until about the ’70’s when only the front and rear ends had any changes from one brand to another. No more. While the Buick crossovers are very nice inside, on the outside you get small, medium, and large and the styling looks very similar. I do like the Envision however. The Enclave desperately needs a redesign and it should be a big change not merely just a refresh.
It does not look like a Buick at all. But it does look a lot like a Tesla which makes me sick.
Well, if this is their new design language, which it is, then pretty soon all Buicks will look like this.
It’s time for the Buick brand to die with the little dignity it has left.