Toyota just pulled the sheets on the all-new 2023 Toyota Prius, introducing a fresh fifth-generation complete with reworked styling and upwards of 220 horsepower for global models.
Although official specs for the U.S.-bound model have yet to be revealed, the world premier for the 2023 Toyota Prius in Japan still provides us with a variety of interesting specs and insights. The first, most-obvious change is the styling, with a dramatic new look that’s wider, lower, and sleeker than the preceding generation. Large-diameter wheels and tires are mounted in the corners with sizing up to 19 inches, while eight exterior colors will be offered for the body panels.
The cabin space features a pair of horizontally oriented digital readouts, one mounted high on the dash in front of the driver, and another mounted forward on the dash for infotainment duties. Toyota Safety Sense is included as standard.
Motivation is sourced from Toyota’s fifth-generation hybrid system, including a new 2.0L plug-in hybrid model good for a combined 220 horsepower, sending the 2023 Toyota Prius to 62 mph in a claimed 6.7 seconds. The new Prius also boasts an EV driving range that’s now 50 percent higher than the previous model. A 2.0L and 1.8L Series Parallel Hybrid model are offered as well, with the 2.0L model producing upwards of 193 horsepower.
Under the skin is the second-generation TNGA platform, which boasts a lower center of gravity and additional body reinforcements for greater chassis rigidity and improved comfort in the cabin. The suspension spec throws in MacPherson struts in front and a double-wishbone setup for the rear.
The 2023 Toyota Prius Series Parallel Hybrid model is set to launch later this year, while the Plug-in Hybrid model will launch next spring. To note, GM currently does not sell any hybrid model in the U.S., although it does sell mild-hybrid model variants of the Cadillac XT5, Cadillac XT6, and others in the Chinese market.
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Comments
It does look much better. Nevertheless, it would be hard to be any uglier tan the last generation.
Could you imagine some day you would call prius a sexy car? Well, that day has arrived.
Really – sexy!?!?!? I guess by Prius standards yes but overall in the greater context of the auto industry no. For me the last generation Prius hands down was the most unattractive/unappealing vehicle out there. This is definitely an improvement but still some awkward lines and off-balanced proportions – still seems bulky on the back end.
I agree with you, it is better, but for example the A-pillar Cut in middle of nothing is still strange
Personally think the shape could have been had “correctness” but it is neither a magnet for a wow neither elegant, it is bland, maybe good for a taxi in taiwan …
This is an improvement over the last model but a used figure 8 car would have been an improvement.
It is kind of a Tesla with a hint of styling.
Sorry nothing sexy here.
It looks good
Looks better depending on price this could be better option then Tesla , ev blazer , mach e, etc
If they decided to make it look good, then chances are they’re bumping up the price too.
Everyone best take a seat so as to not fall over when I say this. If you’ve ever looked at any of my comments, you will know I dislike Toyota with every fiber of my being and am not a fan of anything Japanese. But I will give credit where credit is due. This looks nice (not OMG I must have one, but nice). Not at all a fan of the dash and two ugly screens. But Toyota is still investing in sedans (cars) and that too deserves credit.
Will I be buying one? No. But I’m hopeful this fires a shot over the bow of GM’s battleship and wakes them up. GM, you MUST keep sedans and you really need a hybrid along with ICE and EV.
I agree with this statement mostly. As much as I like Sedans, when I can buy a comparable CUV with a ton more room (back seat head room and loads more cargo room) for a small hit in mpg at a comparable price, I will do that every day as will most buyers (which is why you see the huge switch). A few years ago I talked a coworker in to looking at CRV as opposed to a Civic or Accord that she was eyeing, she had two kids and they liked to scuba dive. That next weekend they went and looked, ended up with a CRV and they loved it. They could store the tanks standing up when taking trips, had more room and more storage. It is stuff like that that makes a sedan a hard sell. My wife also considered a nice sedan but then she buys something at the store that wouldn’t fit in a Camry that her Rav4 swallows with ease and she’s like, naw I am good with the CUV’s.
I whole heartedly agree on the hybrids. I will buy a hybrid, but not a EV currently. Shoot, I would buy a hybrid truck over a gasser, but most certainly not an EV with how I use it. PHEV’s are fantastic and what we will be shopping for the wife next time. She can make it to work on battery only, work allows her to plug in for free currently (though I wonder for how much longer) and she can come home. Then if we take a road trip like last weekend, we can still take her car in comfort and not have to worry about chargers at any point. Such a better choice until the infrastructure can handle the influx and the charge times are way down from what they currently are.
I will be borderline staying with GM for my next truck as the hybrid versions of others can easily sway me. I hope the next gen Silverado goes hybrid as that would be my next choice. Though the diesel is hard to pass up, but then again when it is $2+ more a gallon than gas it is hard to go that route even with the mpg savings. Still a few years out as my current just turned 100k but it is interesting to see what is going on in the industry.
Being in automotive sales for 25 years it still amazes me at the number of folks who make the assumption that a CUV or SUV is going to give them more cargo space. If a person needs to haul something with height, then yes. But as far as a travel vehicle, I can get much more in my Camry trunk than I can our RX350. When forced to take the Lexus on a trip, the overflow luggage (which all fits in the Camry trunk) ends up in the back seat of the SUV. If we are hauling a fairly tall box which needs to remain upright, then the SUV gets the job. For travel comfort, fuel mileage and superior luggage space, we will keep our travel sedan.
I’m afraid that moment for Gm is long gone. They only want sell high profit SUV’s. Seems more like GM will only survive, is to completely move world headquarters to China, keep a small group of managers for show at Detroit headquarters, lease out the rest of the building for other companies to have office space. Wouldn’t be difficult for GM to import SUV’s and trucks AGAIN from Mexico and the rest from China & South Korea. As all those countries pay much less per hour per employee. Remember PROFIT, PROFIT, PROFIT, make stock holders happy, lol.
Then why sell the Equinox or the Bolt EV? They are the most affordable EVs period.
Very nice Prius! It does homage to its predecessors, but with much superior styling. GM had an advanced hybrid system called Voltec, which they stupidly abandoned. Voltec should have been the standard GM propulsion system with a variety of range extenders on the Ultium platform.
Yes they ( GM) did it was called Voltec. I wonder if they did really abandoned it.(I don’t think they did, they just stop making it, build it here). They have a full hybrid plug in system in china. They don’t call it the Voltec Hybrid System.
Thank you, Toyota, for finally hiring a designer. It would be nice to have the plug-in now, however. That would seriously tempt me.
well at some 2002 went in Toyota Brussels for an interview, the japanese said me with a blank paper to draw a car, but you know, a car design we do in patience time with imagination, not so in a st’pid interview where the feelings are afraid, then the japanese said no to me. well after that their products were just horrible with the designers they got in replace me… Today at home in sofa all time… if you ask if i would work now for Toyota Brussels and give all the effort… say truly a no, i prefer to stay at my sofa with my cat all time, do not need to work to anyone anymore
I AM GOING TO SAID LIKE THIS, I THINK AT SOME POINT PEOPLE WILL GET TIRED OF THESE ALL ELECTRIC VEHICLES (BEV PURE ELECTRIC VEHICLES) AND WHAT SOMETHING ELSES. I SEE A VOLTEC SYSYEM RETURNING(AS VOLTEC 3 SYSTEM) ON THESE ULTIUM PLATFORUM ALONG WITH FULL BATTERIES ELECTRICS (BEV). I SEE THEM USEING THERE HYDROTEC+ VOLTEC 3+ULTIUM PLATFORUM AND ICE ENGINES (ICE ENGINES WILL BE AROUND FOR SOME TIME), THEY WILL USE FUEL CELLS AND THE COST WILL COME DOWN IN THESE NEXT (FUTURE).
never need an EV, neither will go enter in the trend, so the same to me
Heard about a Prius the other day that hit 100 mph……… off a cliff!
We routinely drive our Prius(s) at 90mph on 5 freeway on west coast north of Los Angeles, heading to San Francisco. I can pass most people because most people simply drive too slow.
A Prius combines electric all torque with gasoline, to burst when needed.
You really would not know, unless someone shows you.
Al Gore III was arrested driving a Prius at speeds over 100 mph in Los Angeles.
Am I supposed to care?
As more and more people switch to EV’s the demand for liquid fuel will decrease as will the price, I will hang on to my ICE vehicles.
Toyota builds the best cars and trucks!
Kurt, stop eating paint chips
Haha, they haven’t done that since the early 00’s and even then best and reliable didn’t go hand in hand. Now they are on par with everyone else, their truck forums are riddled with issues, reviews are mediocre, etc. So yes, stop eating paint chips…
agree, since 2000 toyota are ugly cars, infiniti even worse, the designers of them are terrible, mechanic all equal the others
agree, we will have full of fuel offered for us with good prices, still keep my 2013 Dacia for 40 years, this if an id*ot do not hit the car, you know how many st*pid people drive crazy on streets
Perhaps in the short run, Carl, but in the long run the price of petrol will go up .. dramatically.
Was looking at GM Equinox EV as a future buy but have a small double garage and it was going to be very tight to pull in Equinox. Prius is almost 5″ shorter in width, so that helps. Cost comparison is going to be interesting and I assume you don’t have to buy a charging station or convert to a 240 volt to charge for the Prius.
Wonder which car will be quieter – the Equinox or Prius Prime plug in?
One interesting note about Prius. I recall back when it was introduced some 25 years ago it was supposed to “revolutionize” the auto industry. Well 25 years later, on the eve of the “EV revolution” ICE cars still rule the road. Reportedly hybrids captured only 5.5% of the light vehicle market in 2021.
A real wagon version would look pretty cool
Am I seeing a Volt Silhouette?
My Prius, sits right next to my Corvette C8 2021. And I love them both. The Prius was a replacement for my Mercedes-Benz Diesels . We as a family have purchased 5 Prius. Fantastic car.
This Prius would be a perfect stablemate for your C8, but I’d still have a CUV to run errands in town and travel. This car is as beautiful as the C8.
I think it was a bad decision for GM to give up on gas electric vehicles. This is a much better way to transition to all electric vehicles. For cars, truck and suv/cuv.
The previous EV range was 25 miles IIRC, and did not qualify for federal rebate when fed raised the EV range to 33….
Now, the EV range should be roughly 37 (25 plus 50 percent) and reach the last fed rebate level that I can remember (2021).
EV sounds great but not when you need a charge and 10 EVs in front of you are waiting to use the 4 chargers. Forget about making that important meeting on time. Hybrid is the way to go, and plug-in hybrid is the best of both worlds.
Surprisingly very well styled. Smooth, clean lines that all work together. A welcome absence of clutter, of busy elements fighting each other for attention. GM stylists, take note.
POS
A new PRIUS now has more horsepower than a new Equinox RS…let that sink in.
Looks like a 3rd generation Chevrolet Volt that never was.
Too bad for GM not to bring out the next generation Volt.
GM, without Volt, once again losing market share to Toyota Prius.
Much better looking than the last generation’s awkward looking Prius.
Every angle looks almost like the last 2nd generation Chevrolet Volt.
Time for GM to bring out the 3rd generation Volt to compete against the Prius.
Also, an all electric Buick version of the Volt.
Come on GM Managers wake up!
In the words of Jeremy Clarkson-“dreadful automobile”. I agree.
A sportier suppository.
Nice outside but not as reliable. Check out what consumer reports says about pluggin Toyota anything. Quicker comes at a cost as well. Bet the price will be higher as well. Toyota is way behind with old styles, bad pluggin ev reliability and after the BZ 4 disaster, buyer beware
I trust CR about as far as I can deadlift an EV Buick Electra.
My bigest GM disappointment is they have not created an EV Maverick with CATL M3P batteries or LFP batteries that gets about 250 miles in range and an actual sub 40k price tag.
You mean an S10/Sonoma?
An S10 made electric, 4 door and affordable would be fantastic. Carry up to 1600 pounds and can tow for a short distance 4K. If they go right after Ford it would have to get over 35 mpg daily driving and cost about 20K vs an electric that costs up to 40K
You’re a little behind the times. Chevy made S10 electrics in the 90s.
Not with a lithium ion pack that gets over 200 miles
I am a driving instructor for many years. My boss buys the whole fleet of these prius cars for his company. We have 5 of them. These make the best cars for instructors/students. They’re easy and fun to drive. They have very good gas mileage, and they are very reliable. Im currently saving my money for this 2023 model for my own personal daily driver. The grey color looks awesome. Its my favorite 👌