Like the rest of GM, Buick is making a transition to all-electric power, and now, GM Authority spy photographers have caught the upcoming 2025 Buick Electra EV crossover undergoing some real-world testing as a camouflaged prototype.
Although it’s covered in heavy vinyl wraps and swirling black-and-white camo, this 2025 Buick Electra EV prototype still exhibits familiar Buick styling cues, including thin daytime running light signatures along the upper corners of the fascia, a broad central fascia layout, and slim taillights.
Notably, this prototype appears to be nearly identical to the Buick EV crossover spied in China late last month. For example, the wheel design is the same, as are the styling elements seen poking through the front fascia camo. The black roof rails and two-tone sideview mirrors are also the same. Additionally, we mentioned in the article published late last month that the vehicle in question was close to the 2024 Chevy Equinox EV in terms of exterior dimensions, but now, these new photos reveal that it is actually bigger than that.
Early this month, GM Authority reported that The General had trademarked Electra E1 through E9 (Electra E1, Electra E2, Electra E3, etc.) with the United States Patent and Trademark Office (USPTO), and that the new names were expected to be used in conjunction with a range of new all-electric Buick models. Earlier in October, GM also filed to trademark the Electra GS name, which is likely to be used in conjunction with some kind of sportier all-electric Buick in the spirit of the old Gran Sport models, such as the Skylark GS or Buick Riviera GS.
Buick announced its new logo and brand identity over the summer while also pulling the sheets on a fresh electric vehicle concept dubbed the Wildcat EV, which is set to provide the design inspiration for future Buick models. Looking ahead, Buick aims to fully transition to EVs by the 2030 calendar year.