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2025 Buick Electra EV Crossover Spied

Like the rest of GM, Buick is making a transition to all-electric power, and now, GM Authority spy photographers have caught the upcoming 2025 Buick Electra EV crossover undergoing some real-world testing as a camouflaged prototype.

Although it’s covered in heavy vinyl wraps and swirling black-and-white camo, this 2025 Buick Electra EV prototype still exhibits familiar Buick styling cues, including thin daytime running light signatures along the upper corners of the fascia, a broad central fascia layout, and slim taillights.

2025 Buick Electra EV prototype

2025 Buick Electra EV prototype

Buick EV crossover prototype spied in China

Buick EV crossover prototype spied in China

Notably, this prototype appears to be nearly identical to the Buick EV crossover spied in China late last month. For example, the wheel design is the same, as are the styling elements seen poking through the front fascia camo. The black roof rails and two-tone sideview mirrors are also the same. Additionally, we mentioned in the article published late last month that the vehicle in question was close to the 2024 Chevy Equinox EV in terms of exterior dimensions, but now, these new photos reveal that it is actually bigger than that.

Early this month, GM Authority reported that The General had trademarked Electra E1 through E9 (Electra E1, Electra E2, Electra E3, etc.) with the United States Patent and Trademark Office (USPTO), and that the new names were expected to be used in conjunction with a range of new all-electric Buick models. Earlier in October, GM also filed to trademark the Electra GS name, which is likely to be used in conjunction with some kind of sportier all-electric Buick in the spirit of the old Gran Sport models, such as the Skylark GS or Buick Riviera GS.

Buick announced its new logo and brand identity over the summer while also pulling the sheets on a fresh electric vehicle concept dubbed the Wildcat EV, which is set to provide the design inspiration for future Buick models. Looking ahead, Buick aims to fully transition to EVs by the 2030 calendar year.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. “Looking ahead, GM aims to fully transition to EVs by the 2030 calendar year.”

    GM looks to sell overpriced EVs to those stupid enough to buy them. The one decent thing that GM has done in the last four years is to strike back at Ram with better interiors/infotainment design on the 2022+ 1500, 2024 HD truck, and refreshed 2024 Tahoe/Suburban/Escalade/Yukon.

    Reply
    1. When did you buy your first cell phone that was a brick and cost 2k at first? When did you buy your first DVD player that cost 1k at first? When did you buy your first LCD/LED/PLASMA/OLED TV that cost what 1800 for a 32inch 720p specd one at first? You get the point…but may not. The point is anything you have bought was NEVER at its lowest price until full capacity is online by many companies making similar products. Until then some can wait!

      Reply
      1. Explain to me then why GM hasn’t made a profit on cars since the late 70s. All of the profits have come from Truck and Commercial vehicles.

        Reply
    2. Drive an EV and I bet you’ll always want one in your garage. They’re truly phenonmenal. FWIW, I also have a gas-powered large American made SUV which I love, too.
      The EV has required zero maintenance in 4 years except for tires & maybe a wiperblade set. Its very quiet and comfortable, fast and fun to drive. It was one of the best auto-buying decisions I’ve made.
      I love them both for different reasons.

      Reply
  2. And yet…they sold out of the $100,000+ Hummer EV for two years and pulled in 170,000 reservations for the Silverado EV.

    Clearly, GM has done the market research to see how much people are willing to pay and they’ve been successful so far.

    But, it’s important to remember that GM has the most affordable EV on the market currently with the Bolt/ Bolt EUV, the Equinox EV will start at $30,000, and GM is working with Honda to produce sub-$30,000 Ultium EVs by end of the decade.

    I think the Buick EV SUVs will be price competitive.

    Reply
    1. EVs are the new cars. The Car Clown posse at GM won the political games for the last 40 years, yet they never made a dollar in profit. Since passenger cars are dead, their newest scam is EVs.

      The Hummer EV is 500 lbs away from being a Class 2 vehicle, it’s a total pig.

      You wouldn’t be able to build enough Hummer V8 PHEVs if they actually built them, and they’d actually be able to build them at scale instead of these “let’s build it in stall because two years into this we still don’t know how to build an EV pickup on a line at 60 jobs per hour”.

      In the meantime, Ford overtook GM in commercial trucks and vans. They almost tried to give away the pickup crown with the pre-2022 Silverado/Sierra, but they had reality check after the watched Ford and Ram steal marketshare from 2018-2021. Fortunately the 2022 models fix most of the competitive issues.

      Reply
      1. Three big issues have clouded GM’s US judgement: China’s move to all EVs (its biggest market); GM developed excellent EV technology & couldn’t wait to deploy it; GM thought the US would shift EV due to Tesla’s high stock price & critical praise.
        I also think Mary Barra wants to reinvent GM after years of percieved low quality, financial problems, loss of market share. Unfortunately, she’s moving faster than the marketplace which is a bad idea unless GM wants to risk ending up like Holden

        Reply
  3. I would love to see these new Buicks have a modern day sweep spear or ventiports. Too many brands look alike and Buick needs to rely on they’d heritage to stand out.

    Reply
  4. How exactly do you look at this and determine it’s a Buick? I often find these highly disguised vehicles very difficult to figure out what brand it is. The fact that this has the exact same shape as a billion other boxes on the street already, makes it difficult for me to see anything resembling a Buick.

    With the exception of exotic cars that cost upwards of $300,000 or more, I just don’t see any passion or excitement in the auto world any more. The SUV/CUV and foreign influence has killed the American automotive dream. Soon we will be like ants.

    Reply
    1. About sums up our current depressing automotive landscape.

      Reply
  5. Its great that GM is serious about EV’s but I’m afraid they’re going to ignore their ICE vehicles which is ludicrous. We won’t fully transition over to EV’s until 2035 and alot of their Ice vehicles need updating badly.

    Reply
  6. I think it’s very hard for those of us trying to follow Buick’s future product plans and spyshots when all of the vehicles will be crossovers. How can we be sure this is a new Electra EV when it could be the last ICE Buick coming in 2024 (Enspire??? – or are they still weighing Envision GX vs Envista???) or it could be a refresh of something? Considering the timeframe, is it likely that a vehicle spotted undergoing testing as this one has been wouldn’t come out until 2025?

    Also, I thought GM said that there would be two Buick EVs coming out in 2024, one a traditional type and the other with more athletic styling. Is this supposed to be “athletic”? Or will it be more like the Buick EV shown in the upper left corner of the photo from the 2021 Consumer Electronics Show?

    Reply
  7. How did the author arrive at the conclusion that the Buick is larger than the Equinox EV? they are exactly the same. I superimposed images of each vehicle, aligning the wheels/tires…same wheelbase and overall dimensions./Users/stephenbelliveau/Desktop/2025-Buick-Electra-Midsize-Crossover.jpg

    Reply
  8. Even covered up it looks like it will be another cookie cutter suv. No style

    Reply
  9. Will the Electra be built in the US or China?

    Reply
  10. I would rather buy an American engineered Toyota than a Chinese knock off from GM.

    Reply
  11. JAFSUV

    Reply

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