Shortly after the refreshed crossover’s official launch in the Latin American country, the all-new 2023 Chevy Blazer is highlighted in a new General Motors charity drive in Mexico.
GM’s Mexican subsidiary presented “Blazer Route: a path with a cause” as its most recent social responsibility initiative in support of the most vulnerable communities in Mexico, led by the new 2023 Chevy Blazer that just went on sale in the local market . The charity program seeks to collect funds for the non-profit organization Fondo Unido México through a journey of more than 3,500 km or 2,175 miles through eleven states of the country.
“The 2023 Chevrolet Blazer is the best option to embark on the ‘Road with a Cause’,” said Marketing Manager for Chevrolet at GM Mexico, Wilberto del Ángel, in a statement. “Its new design, equipment, safety assist, technology and performance qualities with the 3.6L six-cylinder engine will make traveling through the 11 states of the Mexican Republic fun and comfortable,” he added.
The “Blazer Route: a path with a cause” drive will make a special tour of eleven locations in Mexico with a fleet of 2023 Chevy Blazer units, which will be driven by members of 20 specialized automotive media outlets in the country. GM will make a donation for each kilometer they accumulate up to collecting $200,000 pesos – about $10,500 USD at the current exchange rate – so that Fondo Unido México supports the projects of two charitable institutions.
In particular, the Blazer Route in Mexico will take place from November 28th to December 7th, starting in the coastal city of Chetumal in the state of Quintana Roo, and ending in the city of Ramos Arizpe, Coahuila, home of the GM Ramos Arizpe plant that builds the 2023 Chevy Blazer for all of North America. The starting and ending points will be held at Chevrolet dealerships, who are also part of the initiative.
With GM’s donation, Fondo Unido Mexico will work on two projects in Coahuila starting with Súmate al Amor A.C to support minors and adolescents with cancer or leukemia, who are part of the association to cover their treatments and medication. Meanwhile, the other project is a collaboration with Cáritas de Saltillo A.C. to promote the Casa del Buen Samaritano program, for the benefit of older adults in situations of social abandonment and poverty from the shelter.