White is the most popular car color in 2022. According to a study by iSeeCars that examined over 6.1 million cars on the road to determine the share for each color, white holds a 26 percent share of all color choices. White was followed closely by black and grey at 22 percent and 18 percent, respectively. This means that grayscale-colored cars (white, black, gray, and silver) account for 78.5 percent of all vehicles on the road.
White is typically the most popular color for vehicles every year. As GM Authority reported earlier this year, white was also the most popular car color for 2021, with 35 percent of all new cars built in 2021 painted some variation of white. Black took a distant second place at 18 percent, while Grey rose in popularity by two percent, accounting for 14 percent of the market share.
The distribution of colors among states demonstrates an interesting trend, as Northern states tend to have more variety of car colors, while Southern states tend to lean towards white. This distribution is likely related to the amount of sun exposure and heat in each region, as white cars tend not to be as hot after sitting in the sun as compared to darker colors.
Although white may still be the most popular color on vehicles today, colorful cars are beginning to set new trends within the auto industry at large. For 2022-2023, GM‘s coating supplier, BASF, created a new color collection titled New Array that aims to provide unique color shades for vehicles while maintaining a focus on functionality. This year’s color palette is fairly diverse, featuring a broad spectrum of colors from the traditional white, silver and black to eye-catching green and yellow.