One year after the official debut of the mid-cycle refresh of the current fourth-generation pickup in the United States, General Motors has just announced the refreshed 2023 Chevy Silverado in Chile via a special TV commercial.
The automaker took advantage of the anniversary month of the Republic of Chile to announce the refreshed 2023 Chevy Silverado in the country, showcasing the updated truck to the Chilean public for the first time in a television commercial that pays homage to an old and iconic local tradition called the “Minga.” This is a community tradition for solidarity purposes in southern Chile that consists of moving a house pulled by oxen.
However, the special Minga recreated by GM Chile on Quinchao Island (Chiloé) featured three units of the 2023 Chevy Silverado in ZR2, High Country and LT Trail Boss variants respectively painted red, white and blue, in allusion to the Chilean flag. These three Silverado units dragged an eight-ton house on wooden logs, supported by a group of people who facilitated the transfer.
In particular, the house pulled by the 2023 Chevy Silverado trucks of this Minga was built by workers from the area to finance, through its lease, the maintenance of the old church in the town of Matao in Quinchao that urgently requires improvements. A traditional Minga with oxen requires weeks of moving, but the strength of the refreshed 2023 Silverado’s V8 engines and the pickups’ towing capacity allowed that time to be reduced to just hours.
GM claims that about six hours of continuous work were required to move the house, which traveled more than 200 meters dragged by the three 2023 Chevy Silverado units, with the coordinated work of a team of experts and the volunteer help of neighbors. Once the Minga was over, everyone participated in a celebration with a traditional “Curanto” barbecue and dance.
The refreshed 2023 Chevy Silverado range will be officially launched in Chile during the month of October, when sales are scheduled to start in the brand’s official dealer network in the South American country. Details about trim levels, powertrains and pricing will be revealed at launch.