Cadillac just unveiled the production-spec 2024 Cadillac Celestiq yesterday, pulling the sheets on the luxury brand’s all-new, all-electric flagship. Among the many impressive facts and figures is the Cadillac Celestiq’s extreme customizability, and now, singer-songwriter Lenny Kravitz is jumping into the customization process in the following short video.
Clocking in at about 2 minutes, 45 seconds, the video was recently posted to Cadillac’s social media feed, and shows Kravitz arriving at GM’s Global Technical Center in Warren, Michigan, the location where each production-spec 2024 Cadillac Celestiq will be built by hand.
Upon arrival, Kravitz is met by GM VP of Global Design, Michael Simcoe, who talks about Cadillac reclaiming its title as the standard of the world.
“We really honestly wanted to bring back something that represented that level of detail, the passion, engagement with customers,” Simcoe says. “The move to take Cadillac all-electric gives us a point in time where we can rethink the brand.”
As Simcoe breaks it down, the Cadillac Celestiq provides customers with an opportunity to get as deep as they want into vehicle customization, essentially creating a “one-of-one” vehicle at the end of it.
In terms of the vehicle’s overall styling direction, the 2024 Cadillac Celestiq takes inspiration from standout Cadillacs of the past, such as the 1957 Eldorado Brougham or pre-war V16 models, with an avant-garde, futuristic approach applied for the final design. Of course, the Celestiq also incorporates the latest technology as well, including a pillar-to-pillar 55-inch diagonal advanced HD display in front (one of several digital screens throughout the cabin), Suspended Particle Device technology for the roof, GM Ultra Cruise driver assist tech, and the latest GM Ultium battery and GM Ultium drive motor technology for motivation.
“I always dreamed of designing my own car,” Kravitz says. “I never knew it could be this personal.”
“I always dreamed of designing my own car. I never knew it could be this personal.” – @LennyKravitz. #CELESTIQ #BeIconic
— Cadillac (@Cadillac) October 18, 2022
Pricing for the 2024 Cadillac Celestiq starts north of $300,000. Production will be in extremely low numbers, and is expected to kick off in December of 2023.
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Comments
This, in a way, brings me back to when Cadillac partly produced the Allante in Italy. I was selling with Cadillac starting in early 1988 (just after the Allante was introduced) and I outlasted the car beyond 1993. So I trained and saw how Cadillac did that car and the mistakes they made. But give them credit for attempting to do something very special again.
That brings me to this car. Although I’m not a huge fan of the back of it, I truly feel Cadillac has something at the edge of magnificent here. They just need to do it correctly! My thought? At the price they are looking for, they could easily afford to fly (first class) every real customer/buyer to the plant where this will be hand built. Have them meet with the plant manager and then sit down with a person specially trained to assist them in building their car. Really get them into the entire process and create a feeling of true exclusivity in “their” car. It would even be nice for the client to be able to come back and watch as their special order new car rolls off the line. Make it special Cadillac!!
They have a factory delivery option for the Corvette, where you can come in and see your car completed and pick it up at the factory….. I think they let the customer even install a part or two, it shouldn’t be too hard to do with this car.
The rear portion is atrocious. The rest of it is OK. This is something they should have done right after the Roger Smith debacle when a Caddy looked liked a stretched Trabant.. Cadillacs should be out of reach of the average person (OMG, I almost said average man)..
It would make a better looking Shooting Brake.
I got to the twitter vid to run by clicking above the vid here, but the one at cadillac.com doesn’t go. There’s plenty of high-falutin word salad, but there doesn’t seem to be a lot to customize besides color, seat stitching, and wood.
I hope Kravitz never gets a spark to his nose ring.
Here’s hoping the air springs hold up better than the ones from the late 50s.
Kravits bought nothing. For him appearing, he gets the Caddy + some cash. Great deal for him. What appeal he has is mind boggling, since no one knows who he is, other than his fans from the 90’s/
What do you think the average age of buyers for this Cadillac Celestiq will be (ie. folks who can afford a $300,000 vehicle). 40-50? Maybe 60 if they keep up with EV times? Sounds like people who grew up and have fond memories of the 90s.
Kravitz isn’t being a model necessary for a vehicle, but I believe it’s a representation of inspiration – A) the nostalgia of being in a TRUE Cadillac again [Cadillac has strong ties to music industry and the rocknroll scene], and B) 90s was a time of fast-forward music, innovation, style, that pretty much everyone has fond memories of. “Feel good” thoughts and feelings to comfort you into purchasing a Caddy.
…I would love to switch over to a Cadillac dealership haha
I was on the fence about the Celestiq before reading this and now I’m going to run out and buy one.
Seriously, this is not my type of vehicle because I drive so much rural, open highway. It’s a good looking car and I’m curious how it helps promote the brand with increased sales of the lesser models.
In the meantime, I’m going to go check on the status of my diesel truck order.
Yeah he can’t wait for his free car and then flip it for double because it was Lenny Kravitz’s car
I’m ok with high-end Battery Vehicles as long as we have the freedom to individualize. This coach-built Caddy will be a cool $300k plus. It will be sold to those who think limited customization is cool. My family has been in the coach-building business since the 1800s modifying thousands of factory “custom” vehicles for those who want a truly individualized ride. The only way for the Celestiq Wagonish to be very customized is to have it built by a shop that can truly create a one-off custom.