GM Puts Temporary Hold On Twitter Advertising In Wake Of Musk Buyout
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GM has suspended its advertising efforts on Twitter in the wake of Elon Musk’s acquisition of the social media platform.
The automaker says that it will evaluate Twitter’s direction moving forward to determine the best way to utilize the platform for advertising purposes.
“We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue,” GM told CNBC in an emailed statement.
Musk, who also owns Tesla Motors, a vigorous and fierce rival to GM in the electric vehicle sector, is a self-proclaimed “free speech absolutist,” and promised to make major changes to the social media platform. Indeed, he has made good on that promise thus far, firing several top executives at Twitter after finalizing the $44 billion buyout. However, Musk has stated that he has no interest in creating a “free-for-all hellscape where anything can be said with no consequences.”
Meanwhile, GM’s crosstown rival, Ford Motor Company, has not had paid advertising on Twitter for quite some time, although The Blue Oval said that it would also evaluate Twitter’s trajectory under Musk’s leadership.
While the rivalry between Musk’s Tesla and GM is currently rather tight, a recent study predicts that GM will have more market share than Tesla by 2025. GM plans to launch 30 new EVs by that same year. This includes the Chevy Silverado EV, which will enter production next spring, charging onto the electric pickup scene and potentially directing customers interested in purchasing an electric pickup away from Tesla. Additionally, the Chevy Blazer EV is also on the horizon, poised to make even more of a dent in Tesla’s market share, while the Sierra EV made its big debut earlier this month.
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30 new EV’s by 2025? I’m calling BS on that Mary. I’ve been waiting 10 months for heated seat chips for my 2022 GM vehicle. And now GM is building 2023 vehicles with heated seats without taking care of customers with 2022 vehicles first. WTF Mary? Is this the way you treat current customers that already purchased a 2022 vehicle?
When I click on a thumbs up tally on a comment criticizing GM’s anti-free speech decision, the dozens of thumbs up tallies revert to zero. Why is that?
Happens to every comment I up/down vote on. It’s a glitchy broken system.
Don’t attribute to conspiracy that which can be explained by incompetence.
So, is GM protesting Twitter’s move towards freedom of speech or are they protesting Musk’s ownership of Tesla? Hopefully it’s the latter.
It’s GM exercising their free speech by removing ad $$ from a platform 1.) run by a competitor’s CEO, and 2.) probably about to become even more a cesspool of lies and misinformation, which allows hateful messages without ramifications, which may not reflect the public image they want to convey.
Mary better explain, is the pause due to Elon’s ownership of Tesla or Twitter’s move toward freedom of speech?
GM needs new leadership!
Why? They’ve been making record profits under current leadership.
Because they are not serving their customers
There is more to a company surviving than making temporary record profits. Why can’t they make money and also give customers more choices and better made products with better styling, more interior color choices and better options? The simple fact is that after 2024 GM will not have a single vehicle I will be interested in so will defect to another company that does make something I want. If that trend continues and GM keeps losing more and more market share those profits you speak of will also dry up.
GM was making record profits under Roger Smith as well- for a while. Ee seen hiw that all turned out…
So many ironic hater comments. Your conservative Supreme Court said $$=Free Speech, and GM is using its Free Speech by removing ad $$ from a platform that might not reflect the image they want to have.
Pretty f’ing hypocritical for y’all “free speech” absolutists to hate on GM for exercising their free speech.
But gm was nice and quiet with the gobs of ridiculous censoring going on there? Not to mention tons of other garbage on Twitter. Utter hypocrisy on full display.
By the way, gm is fully allowed to pull their advertising, and, as a long-time GM guy, I’m fully allowed to drive my F-150 (now on my second one).
Thank you GM for suspending your advertising on Twitter–right-winger Musk already tweeted out a conspiracy theory from a known-fake news website on Sunday before deleting it—-don’t reward Musk with advertising.
See, it works! Whatever he posted was discerned by you and you concluded it was fake news. No skin off your back, and you’re not agreeing with it.
THAT is the beauty of free speech and free thought. Get it?
OMG! Elon will let anyone post to Twitter. He must be punished!
Let’s see how long that lasts when all the EV haters and Tesla FUDsters and liars start in on him. That’s the real reason he wanted Twitter, so he can use it as an advertising platform for Tesla and squash competitors. Probably will use their AI tech to promote Tesla EVs over anything else.
As Twitter’s new owner, that’s his business, and not yours.
83 years old and a GM supporter almost from birth (my dad went back 30 years before me)….. but my few shares and my loyalty to GM is about to be flushed down the toilet Mary Bara should be run out of Detroit on a rail, maybe tarred and feathered. Bring back car people to head the General, get rid of this Woke crap.
As a long time GM owner, I supported the government bailout of GM in 2008 for one reason. They played a huge roll in World War 2 defense work. In 1942 my Dad worked at the GM assembly plant in Linden ,NJ. The plant converted to aircraft production ( Grumman Hellcat) from autos. Dad was a supervisor of welding.
THAT was the GM I respected.
Fast forward today, the last GM car we bought was our son’s 2011 Camaro. I refuse to support them any longer and this latest Twitter pause gives me reason to be glad.
Agreed, GM’s role during WW2 was a overwhelmingly immense proving a massive production base for the arsenal of democracy. Also their prewar and postwar automobiles were objects of desire, until they started to mess with the model by overreacting to the Arab oil crises, cheapening out on engineering build quality while not reaching out to the UAW in a series of consultations that things can’t continue as it is. This move is absolutely atrocious.
Was waiting on this thread to start and missed it. What GM has done is atrocious and stinks of bias. They come with the lamest excuse that Twitter is now owned by their Tesla rival and will limit their advertisements on the platform. This smacks of political victimization and third world partisan behavior. GM is asking for trouble if they don’t reconsider this plainly stupid move.
GM, with the current corporate slogan “everybody in.” doesn’t like Twitter now that everybody is allowed in. You just can’t make this stuff up! No more GM for me. My current one is my 6th and last,
This is what you get when politics, virtue signalling, and a hard focus on diversity replaces building quality, affordable cars. Seems like gm has forgotten that.
Not a good strategy no matter how much you libs polish it.
“Everybody in” unless of course if you don’t agree with us. Then you need to be canceled and silenced. This is just more double standard hypocrisy from the lefties. They are aloud to send out false misinformation but not anybody on the right. They are allowed to say what they want but not you. Their information is automatically correct but not yours. It’s really sickening the direction things have gone the past 5-6 years.
Here is what I expect. The globalist and far left are going to hammer Musk for all it is worth. Anyone near him or involved wit Twitter will face their wrath.
Companies and publicly held companies can receive major damage in the media and on Wall St. they can not get away with the I don’t care talk as they will receive a very organized attack that could bring a large company down.
I believe GM is just getting out of the way as they could be collateral damage from this till it settles down.
Musk may come out as a hero but he will pay a large price. It is his money so it is easy for him to play those cards.
GM was okay with the biased, garbage, narrative controlling Twitter ,but not an open free speech version. Speaks volumes about the company.
Bingo.
If you have a GM Replace the emblem with a twitter bird logo.
I will be reevaluating any future purchase with GM. Go woke, go broke.
Well, well, well, GM is afraid of free speech. Sounds of wokeness to me. So very tired of this nonsense. I have had 62 GM car/truck products over my lifetime. Was hesitant to purchase a Toyota, but this just pushed me over the edge.
Same here, Tom. My family and I have easily had over 50 GM products over the years.
The real catch here: I’ve put 3 of my 4 kids in Fords, my wife in a new 2018 Escape, and I’m now on my 2nd F-150.
That’s 6 Fords that replaced GMs just in my immediate family of 6 drivers.
So GM was ok when they silenced conservative voices only allowing one way of speech to be spoken? That’s what twitter was prior.
Now that it’s a neutral platform we have a problem?
Yep, Mary’s hypocrisy here is stunning.
The pre-Musk cesspool was acceptable, but opening up Twitter to more conservatives and opposing viewpoints is a problem.
The best thing about Twitter is that it has beautifully exposed the left’s insane bias and ugly desire to control others.