GM Puts Temporary Hold On Twitter Advertising In Wake Of Musk Buyout
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GM has suspended its advertising efforts on Twitter in the wake of Elon Musk’s acquisition of the social media platform.
The automaker says that it will evaluate Twitter’s direction moving forward to determine the best way to utilize the platform for advertising purposes.
“We are engaging with Twitter to understand the direction of the platform under their new ownership. As is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue,” GM told CNBC in an emailed statement.
Musk, who also owns Tesla Motors, a vigorous and fierce rival to GM in the electric vehicle sector, is a self-proclaimed “free speech absolutist,” and promised to make major changes to the social media platform. Indeed, he has made good on that promise thus far, firing several top executives at Twitter after finalizing the $44 billion buyout. However, Musk has stated that he has no interest in creating a “free-for-all hellscape where anything can be said with no consequences.”
Meanwhile, GM’s crosstown rival, Ford Motor Company, has not had paid advertising on Twitter for quite some time, although The Blue Oval said that it would also evaluate Twitter’s trajectory under Musk’s leadership.
While the rivalry between Musk’s Tesla and GM is currently rather tight, a recent study predicts that GM will have more market share than Tesla by 2025. GM plans to launch 30 new EVs by that same year. This includes the Chevy Silverado EV, which will enter production next spring, charging onto the electric pickup scene and potentially directing customers interested in purchasing an electric pickup away from Tesla. Additionally, the Chevy Blazer EV is also on the horizon, poised to make even more of a dent in Tesla’s market share, while the Sierra EV made its big debut earlier this month.
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So GM , Is it the first amendment you are against or Elon . Stop it GM and the rest of Corporate America. You were okay with Tweeter’s past policies but now that it might be open . Now you have a problem? You need to walk that one back and clean up your culture. I may have purchased my last GM vehicle. I just closed my PayPal account because of their “wokeness”. I may do the same with GM.
My exact thoughts. I concur–the power we have to show our disagreement with a company’s direction and policy is to spend my dollars elsewhere. Walk it back GM–your bottom line will improve. Otherwise, deal with your shrinking bottom line and get your government ESG subsidies.
We can not have a deep severe 2008 style global recession soon enough to give corporate America a serious reality slap.
Go woke and go broke in bankruptcy liquidation.
The Supreme Court said $$=free speech. GM is exercising their free speech by removing ad $$ from a platform that might not represent their desired public image. And you are of course free to exercise your wallet by not supporting GM, if you disagree with them wanting to respect all people.
You do realize that Elon Musk initially made his fortune as a cofounder of PayPal…
Well, “there -ya-go!” Mary-WOKE-GM is at it again. I live in NY where Kathy Hochul is the bain of NY and now on a daily basis I’m reminded that Mary is the bain of the company I have always supported. Going to just say this and take my heat, I don’t care. I long for the the days when male engineers ran companies and generally speaking the direction of a company was at least understood. All this female leadership equity garbage started with Xerox when they put Ursula Burns in as head and that was literally the beginning of the end for them. Honestly, I can’t think of a great fortune 500 company where having a woman at the helm made any difference. I do not like this direction, I do not like this news.
It’s been many years since Bob Stemple an engineer ran GM. In all those years since bean counters have ran the corporation and it has been going downhill since. That was when all the cars started looking alike. Roger B Smith even bragged that a left front fender from a Chevrolet would replace the right rear fender of a Cadillac. The only difference was the trim. That’s how Oldsmobile got in so much trouble over advertising the Chevy 350 V8 as the Rocket 88 engine of the past. Cars of today have no character and they all look alike from A to Z.
Bob Mary is a Automotive Engineer not an accountant. Same for Mark Russ
Bwahahahaha! While it’s fun to call out GM’s virtue signaling, there’s also this: Twitter is now owned by the CEO of Tesla, the premier EV builder in the world. I think that’s the underlying story here. When GM’s ev products get better, she may want to rethink this.
Yes, GM probably only has 1 more sale to make to me and I’m done, but I get not advertising on what they perceive as their future competitor. Tesla.
We all know this had nothing to do with working with a competitor. Face it, there are no “competitors” in the auto industry anymore. GM and Ford jointly developed the 10 speed auto that goes into many Ford and GM products. GM has had joint ventures with Toyota in the past, and they’re currently working with Honda to develop an electric CUV. They also recently had a failed partnership with truck maker Nikola. I wouldn’t be surprised to learn that GM currently buys or sells parts to Tesla, or has some other kind of working relationship with them.
Besides, Tesla didn’t purchase Twitter, Musk did. While Musk will certainly be involved with both companies, they’re currently two separate entities, operated separately, and traded separately on the NY Stock Exchange. This is all about Mary keeping her woke friends happy.
GM still, and probably for a long time, will outsell Tesla. Are they afraid of a little competition on the platform. This whole EV thing has gotten out of hand. It will be decades before the infrastructure catches up with the EV craze. And even then then, there will still be millions of ICE cars on the road.
I am putting a temporary hold on my interest of ordering a 2024 3500 HD, until this gets hashed out.
Nicely put. Ditto for me. I’ve owned 8 Buicks over the years with 2 currently in my garage. These actions cause me to rethink my position. One Buick is a 1965 Riviera GS that does not look like every other car on the road.
Bill Mitchell and HArley Earl and spinning in their graves right now with Automobile styling….
At least gm knows the right pronouns to use!
Im following gm as well. Holding my money and not buying a gm product.
No way will I give to woke companies that want to stop freedom of speech to be in bidens pockets.
gm making huge political mistake….
I also agree with not giving my $$ to a woke company when there is a choice. I bought 9 new GM’s over the years, and my PLANNED purchase of A $100K+ 2024 3500HD Denali dually just got CANCELED!!
Woke Mary at her best. GM wake the F up!
I could not say it better. LOL
Grow up GM. More conservatives/mods buying your pickups/SUVs than libs
Go woke, go broke!
Seems to be working for GM as they keep reporting record profits.
Then continue buying and supporting gm. Nobody is stopping you. The rest of us will continue with other options.
Stop bringing logic to the equation.
This is about a woman holding power position, or whatever “tin-foil-hat” wearing rhetoric to make it look like a terrible decision.
Makes sense to me.
Why would GM want to give its money to its competitor?
Bwahahahaha! While it’s fun to call out GM’s virtue signaling, there’s also this: Twitter is now owned by the CEO of Tesla, the premier EV builder in the world. I think that’s the underlying story here. When GM’s ev products get better, she may want to rethink this.
Libtard Mary showing her colors👎. She sucks
Thats the final straw. Will buy non gm vehicle.
Bs, stop this woke crap. Might make me move to Ford for the next vehicle unless this stops
Ford’s not much better….
What a crock! It’s ok for Twitter to cut off President Trump and to cover up Hunters laptop from Hell, and to condone election fraud, but you can’t take it that free speech for everyone even conservatives is now available on Twitter. I have never been on Twitter, I may now since a decent and fair man owns it. Who knows, he may buy Government Motors, and out you go Mary, which by the way, what did you do to get that position, pretty sure we all know how you got it.
Speaking of President Trump, when are you going to redesign that ugly , and I do mean ugly limousine. It’s a disgrace for Americans to see that ugly car/suv , as the world also sees it. It’s ok for what ever that is in office now and the predecessor before President Trump., but not for President Trump. I am not a fan of Russia, but there limousine is beautiful. I agree with the other posts, GM is producing some of the ugliest cars, looks more like cars from China, which I suppose Miss Mary answers to them. Produce reliable and attractive vehicles, and stay out of politics!
So gm is now a woke company?Are they afraid of the first amendment free speech or are they worried about the liberal left bad mouthing the company.This is why gm needs new leadership and stop the left from dictating electronic media telling them what to say and do,referring to all electric vehicles by 2035.Ask your customers what they want instead of the woke ideas of climate change.
As an ex GM employee this is disgusting. Who are you decide what’s free speech and what isn’t.
So much for my next GM vehicle ever again.
Considering all the BS that flows out of an dealership when purchasing a car you should look in the mirror first regarding general business practices.
What a joke.
Twitter is privately owned, it’s not the government. They can decide what to include or not. And companies and individuals are free to exercise their free speech by removing ad $$ from a platform that doesn’t represent their values.
Strange, Rev. gm was perfectly fine when Twitter was heavily censoring countless people for countless reasons…some worthy, some ridiculous.
Care to address how that looks on a company advertising on Twitter then?
GM does not want to enrich Musk since he is GM’s nemesis. Also Mary considers Musk the enemy along with Trump. Musk and Trump are buds. Mary and Brandon are tight. It’s all about keeping things wired and maintaining Brandon on the throne during the next cycle. It’s a huge game in play and Musk and Trump are rocking the status quo. The General does not like this. Musk and Trump have rocked the status quo to be productive and innovative. Both Musk and Trump drive for productive achievement like Steve Jobs, RIP.
Mary is just a sock puppet of the Wall Street masters that control the majority of the stock!
Wall Street gets its money from these large pension groups that are funded by every day Joe at his job! Joe has limited choices on what happens with his money. Until Joe can control his money there’s a little hope of any big changes happening😿
You know there is this click that is alive, well and thriving that consists of librral political counterculture activists that embrace Brandon and his team, drive Prius’s, shop at Whole Foods and Trader Joe’s, despise red meat, eat organics, promote open borders, hate fossil fuels, rally for electric cars, curse anybody with a counter idea or thought to theirs, drink bottled water, cry about climate change, love Bernie, vote Democratic, love states with geographic attractions – Colorado, California, Oregon, Washington, New England and favor abortion, rec drugs, etc. If you have these interests your in the hip, in vogue crowd and find acceptance. You are unfortunately being suckered.
Mary Bara and her team are being sucked into this populist la la land vacuum. That’s why she put the nix on GM advertising with Musk’s Twitter. Musk is considered an outlayer in the Silicon Valley, Washington DC rat pack crowd.
Correction: sorry :-
Musk is considered an OUTLIER in the Silicon Valley, Washington DC rat pack crowd.
I’m only interested in one more GM vehicle, then after that I’m probably flipping GM for other manufacturers unless they fix thier issues. This woke/virtue B.S has gotten way out of hand.