GM unveiled the all-new 2024 Chevy Trax earlier this month, debuting a fresh entry-level vehicle for the small crossover segment. Notably, the new Chevy Trax will hit the ground running alongside another small Chevy crossover, namely the Chevy Trailblazer, which could lead some to believe that these two models may trip over one another when it comes to sales. However, GM has a counter argument to that prediction.
During the debut of the new 2024 Chevy Trax, GM pointed out the relevance of offering two entries in the small crossover segment, while underlining how the Trax and Trailblazer appeal to different customers and can successfully coexist in the same brand lineup.
According to GM, the 2024 Chevy Trax appeals to customers that want the practicality of a sedan, plus the versatility of a utility, but with “lower, leaner proportions.” Additionally, the Chevy Trax serves as a gateway to the Chevy brand. By contrast, the Trailblazer’s 3-inch taller height and all-wheel drive capability give it more of a light off-roading appeal, especially when specced in the Active trim level.
Additionally, the Chevy Trax and Trailblazer exist in one of the largest and most popular automotive segments, a segment which is expected to grow by 32 percent in the next five years. That means there’s space for multiple entries, as Chevy has proven. What’s more, some competitors have abandoned the lower price segment, opening up new conquest opportunities for the Chevy brand.
As for the Chevy Trax and Trailblazer specifically, GM anticipates a $5,000 average transaction price (ATP) price difference between the two, with Trailblazer customers opting for higher trim content to access features not offered with the Trax. For example, more than 70 percent of 2023 Chevy Trailblazer sales feature the optional turbocharged 1.3L I3 L3T gasoline engine, while more than 40 percent include all-wheel drive.
As it stands, Chevy Trax and Chevy Trailblazer sales combined to make up 9 percent of the market share for the subcompact crossover segment during the 2021 calendar year. That said, production was extremely constrained, which means GM would likely have sold quite a few more units if more units were built.
Sales Numbers - Trax, Trailblazer - 2021 - United States
|MODEL||YTD 21 / YTD 20||YTD 21||YTD 20||YTD 21 SHARE||YTD 20 SHARE|
Sales Numbers - Trax, Trailblazer - Jan-Sep 2022 - United States
|MODEL||YTD 22 / YTD 21||YTD 22||YTD 21||YTD 22 SHARE||YTD 21 SHARE|