GM Files To Trademark Midgate For Chevy Silverado EV Modular Cabin And Bed
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GM has filed to trademark the midgate name, GM Authority has learned. The name will be used in conjunction with the modular cabin and bed in the Chevy Silverado EV.
Filed on October 14th, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97632826. The application carries a Goods and Services description of “Retractable panel incorporated as an integral part of a land motor vehicle, allowing configuration of cargo space and passenger space.”
This isn’t the first time GM has used the midgate name in reference to a configurable cargo section. In fact, GM previously filed to register the midgate work mark in 2002, once again in reference to a “retractable panel incorporated as an integral part of a land motor vehicle, allowing configuration of cargo space and passenger space,” per the Goods and Services description.
For those readers who may not remember, both the Chevy Avalanche and the Cadillac Escalade EXT both offered the midgate feature. Essentially, the feature expands available cargo room in the bed by folding down the barrier between the bed and the cabin. This enables longer items to fit in the bed, such as a kayak or lumbar.
The 2024 Chevy Silverado EV offers this features as well. For example, the Silverado EV RST First Edition includes a midgate that expands the storage capacity of the 5-foot, 11-inch bed to just over 9 feet of storage between the cabin and the tailgate. Paired with an extended cargo area provided by the Multi-Flex tailgate, and the load floor measures in at an impressive 10 feet, 10 inches.
Moving into the cabin, the 2024 Chevy Silverado EV also features a 40/60 second-row folding seat, which provides further space solution via multiple configurations. Finally, even more storage can be had in the front trunk, or “eTrunk,” which is a lockable compartment in the front of the vehicle that’s large enough to secure a large suitcase.
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They should have named it Avalanche. It has nothing in common with a Silverado.
This nothing new. My two 65 cudas that had the big back window let you fold down the panel in the back to open the trunk area into the cab, giving you 7 feet of storage or sleeping room. I use to camp in my cuda back in the 60s:)
I miss the versatility of the Avalanche. Hope this is a suitable replacement
I had a 2007 Avalanche I loved it. With as many as i saw on the road I wondered why GM never did a restyle. Next to my Corvette its the vehicle I have enjoyed the most. My Silverado has 230,000 miles on it. Hey GM want to sell me a new truck? Build me an new Avalanche with a mid-gate. I AM NOT GOING TO BUY AN EV, PERIOD. I’ll keep my old Silverado first. To steal a line from Charleston Hesston “from my cold dead hands”. 😎
Really don’t like the thing in the back of the Avalanche should have just made a regular 1500 ev keep the headlights they are cool