GM Benchmarking Genesis GV60 Electric Crossover: Photos
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As it pursues its goal of launching 30 new EVs globally by 2025, GM has lately been on a benchmarking grind focused on EVs. One of the most recent models that we spotted GM benchmarking is the 2023 Genesis GV60 electric crossover.
GM Authority spies captured a Genesis GV60 – a fully electric crossover from the Hyundai-owned South Korean-based luxury brand – in the hands of GM’s competitive benchmarking team in the vicinity of the GM Milford Proving Ground.
Take note of the roof-mounted CB antenna, which is likely being used to transmit signals per GM’s competitive intelligence necessities.
The Genesis GV60 is a small crossover EV that’s also the brand’s first dedicated EV. Measuring in at 178 inches in length places the model toward the subcompact end of the sizing scale.
Highlights include three different powertrains options, with the top level AWD Performance trim rated at 429 horsepower, with a temporary boost to 483. The GV60 has a facial recognition system that allows drivers to start the car without a key. Maximum range comes in 235 miles of highway driving at 75 mph.
Currently, GM does offer a direct competitor to the Genesis GV60, with the closest being the 2023 Cadillac Lyriq, which is larger by a segment size. An important data point is that the GV60 has a starting price of $60,385, whereas the larger Lyriq AWD is only slightly more expensive, starting at $64,000.
The General is currently working on a sub-Lyriq crossover EV, and has shown sketches (pictured above) that hint to the upcoming model’s design. In addition, GM Authority has spied a prototype of this upcoming model undergoing testing, with the shots showing a vehicle roughly the size of the Cadillac XT4. As such, it’s likely that this upcoming Cadillac model is the reason GM is benchmarking the Genesis GV60.
As a reminder, the 2023 Cadillac Lyriq is Cadillac’s first all-electric production vehicle. The 2023 Lyriq is currently available (albeit sold out) in the base Luxury trim level, but will be joined by the Lyriq Sport and Lyriq Premium Luxury for the 2024 model year, as per the marque’s Y trim level strategy. GM Authority brought you exclusive first photos of the Lyriq Sport in September.
The Cadillac Lyriq features GM Ultium batteries and GM Ultium drive motors, with powertrain output coming in at 340 horsepower for RWD models and 500 horsepower for AWD models. Range-per-charge is rated at more than 300 miles. Under the skin is the GM BEV3 platform, with production taking place at the GM Spring Hill plant in Tennessee.
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Saw one of these on the road yesterday. It was fluorescent yellow. It was not attractive.
Please don’t take any of the styling elements from this EV.
Tested one of these 2 months ago. Great car and very nice looking. Also tested the Ionic 5 and it is much better. The only problem is availability. 3 year wait. I have a Bolt on order. Next year some time.
The Bolt looks better
Kinda shameful that a company (GM) that’s been in business for 114 years is “benchmarking” a company that’s been around for 55 years….
It would be shameful if a company sat on its 114 year laurels instead of paying attention to that competition regardless of who it is.
This is more for Buick EVs than anything.
Basically, the styling of the GV60 is not attractive. In addition, oversteer occurs too easily in this vehicle. This is a very dangerous thing in everyday life, which has been controversial in Korea. I don’t think it’s worth being benchmarked.
Brilliant:
I think you will agree with the following opinion, styling is in the eye of beholder, so you don’t like it doesn’t mean it’s not attractive, and if someone likes it doesn’t mean it is the most attractive vehicle on the road…… As for the oversteer issue, I personally don’t know much about this vehicle, but I take your word for it, that it’s bad, but what about the other features that are good, I’m sure you can find one or two, don’t you think?
“Brilliant:” did you drive the Genesis or are parroting someone’s opinion?
I’ve watched many video reviews of the GV60 and have seen zero oversteer situations. It smokes the front tires in a turn which results in understeer, if anything. Reviews are very positive which means it deserves to be benchmarked. What you wrote is rubbish.
Did not notice any oversteer in my test and I test very hard.
Hope you are all aware that when “GM Benchmarks” a company, it isn’t to improve their own product, it’s to find out where that particular company exceeds and excels their products, then GM “Bean Counters” go to work to “de-engineer” that product with a less expensive design that may look as good, but trust me it’ll be “just good enough” when GM gets done with anything that excels their products. It is both an amazing and disgusting way of doing business, GM will say “works for us” but in reality GM is the epitome of “late comers designs”. While they have the money and talent to do what is right and proper, very few new GM models actually are brought out ahead of others, and if they are brought out (like the Chevy Volt, a decent hybrid and still popular vehicle although not being made anymore…another major mistake from GM) they’ll have a very limited amount of time they’ll actually be kept in production…it’s GM’s way of doing business.
Sadly while GM can and does “hit a home run” every once in while (Re: The C8 Corvette) it’ll also limit the continued advancing of that product, and that is to bring the profit levels of that product up to where they can advance that product line in the market place. Not a bad idea at first glance, but in reality, look at all of the “strike outs” GM has had in the last 30 years! Failed product line after failed product line and with it, mad as hell customers who have felt betrayed that the GM they’ve chosen had such a short life expediency.
GM customers who owned (with years of loyalty) Pontiac’s, Oldsmobile’s, Hummer’s, ect. and not to mention various Chevy products that had a short life expectancy (there are a ton of these products) has driven the average GM buyer to other brands and makes of cars and trucks over the years. GM’s “Loyalty” figures have dropped substantially over the years, which is why you see Chevy Light Duty Trucks being third place behind Dodge Ram and many more GM products that have fallen behind in sales…not necessarily profits, but sales and with various product lines being discontinued, you lose your customer base and it is hard to get those “abused and neglected” customer back once you’ve lost them. ‘Nuff said.
Boy has Genesis styling gone downhill. This is just bad!
The GV60, my previous ordered now cancel CUV. Has pro and cons.
Pros:
– Rapid charging (upto 350kw theoretrical) Best in class. Due to 800V car infra.
– Facial, fingerprint recognition.
– V2L capability.
– 0-60 in 3.5-3.8seconds.
Cons:
– Tiny, it’s classed as CUV/ subcompact
– Range
– Roof not able to open
– No rear footroom underneath the front passenger seat.
– Small trunk (
– Absent of digital mirrors, AR navigation in north america market due to regulations.
– Wired Android auto/Carplay
The Blazer, and Lyriq has pro for pricing on size only.
– 0-60 (seemingly slower than GV60), GM still has no AWD release on Lyriq on the road yet. Why?
– Charging rate should improve
Styling put aside, (since its objective)
GM benchmarking a Hyundai product is not what the world needs. Hyundai does *just enough* engineering to make their products seem competitive. Then you buy one, and live through the ownership experience, and realize why they were a little less expensive than the competition.