The GM Design team makes regular posts to social media outlets to show sketches and other interesting design-related projects the team has been working on. However, the Instagram account recently came under fire when several people noticed similarities between renderings of the GMC Sierra EV posted on the GM Design IG account and an image of the Rivian R1T.
An October 25th post showed off an early rendering of the Sierra EV. However, several eagle-eyed followers noticed a few similarities between the GMC Sierra EV and a photo taken of the Rivian R1T, namely the leaves in the foreground. The post and the comments were subsequently removed once the resemblance was noted by followers.
Sierra EV
Rivian R1T
“The GM Design Instagram channel is meant to give followers an inside look at the process of designing new products and the creative teams behind it. Often, these posts use sketches made for internal studio use during design development,” a GM spokesperson told The Drive. “The sketch in question was intended for internal use only, and was posted without the necessary approval. It has been removed from the GM Design Instagram page.”
Regardless, it’s clear that – by looking at the new GMC Sierra EV and the Rivian R1T – GM didn’t steal the design for the vehicle. Instead, it was merely using it as a basis for an early rendering, likely for ideation purposes, though it probably wasn’t the greatest idea to share such an early example with the public.
Under the skin, the GMC Sierra EV AT4 is based on the GM BT1 platform, just like the Chevy Silverado EV. The Hummer EV SUV and Hummer EV Pickup also ride on a variant of the same architecture. Powered by a combination of Ultium battery pack and Ultium Drive motor technology, the all-new 2024 GMC Sierra EV in range-topping Denali Edition 1 trim has an output of 754 horsepower and 785 pound-feet of torque in Max Power mode, as well as an official estimated range of 400 miles on a full charge.
Subscribe to GM Authority for more Sierra EV news, GMC Sierra news, GMC news, GM EV news, and around-the-clock GM news coverage.
Comments
Without proper supervision? Working from home? Emailing it in?
Another cheap dumb @ss move by GM. Then again we should have noticed the similarities on our side here too.
What’s with the disappointment? The Rivian R1T is an excellent truck to benchmark against. I’ve seen at least two of them on the road and they are excellent looking. Just remember that the Sierra is bigger than the Rivian. What is debatable of how they use the image on their instagram account is a total different matter.
Housewives? BBD, a statement like that in a workplace would be subject to disciplinary action. Be nice please!
If the GM EVs are anything like my last two GMC Sierras then I will never consider one. I have had issues with the terrible 8-speed transmission and the horrible infotainment system as have thousands of others. Anyone who would fork over their hard-earned money on a first gen EV from a company with a weak reputation is just plain nuts.
Go on You Tube and find all the people who still have 2017 Bolts who have not had any issues other than replacing cabin filters and tires. No degradation to their batteries either. I don’t share your fears. I have a Bolt on order and will have years of fun with it.
Years of fun with a Bolt! 😂
Well, in his defense, GM had to replace every battery in those cars, so I should hope there’s no degradation.
It does look like the problems are in the past, so yours should be trouble free. They seem like a very good deal, especially for the price.
Article needs updating. It isn’t just INSPIRED by it, that’s a direct copy and Photoshop. Flip the rivian image around.
They are the same photo, zoom in too – you can see where they tried to use the magic wand tool to fill in blank space.
Wtf……
Some people are leery of holding a cell phone up to their ear in the fear of brain cancer. We’ve known the dangers of 60hz electrical waves to the human body for decades. What is going to happen to the EV owners who sit on top of a 13k hz motor for several years? It’s not a matter of if it’s a matter when.
Lisa, EV’s are Direct Current motors. There is no 60 Hz. You may be getting confused with 13 KW (kilo watts).
Thank you, 13.5 kWh was my intended goal….
Sorry GeorgeS….. – no production electric vehicle has had anything other than 3 phase alternating current motors….The carrier frequency may be high, but the actual alternations to the motor are well under 1000 cycles per second, with the alternations proportional to the current speed of the vehicle in BEVs.
Vehicles such as the Volt with a planetary transmission have motors which spin at varying rates and are not locked to a fixed reduction ratio..
Hey Lisa, how many brain cancer victims have been reported. I don’t know of any. From the American Cancer Society. A large, long-term study has been comparing all of the people in Denmark who had a cell phone subscription between 1982 and 1995 (about 400,000 people). The most recent update of the study followed people through 2007. Cell phone use, even for more than 13 years, was not linked with an increased risk of brain tumors, salivary gland tumors, or cancer overall, nor was there a link with any brain tumor subtypes or with tumors in any location within the brain.
Funded by the telecommunications companies…… Just a coincidence, of course !
Darling sweetheart can you make me a fresh pot of Joe? And oh can you iron my shirts in between answering the GM help line. Thanks baby here’s a dollar for all your work today.😎
Misogynistic?
The Chevy Bolt is currently on sale, so yes, gm is actually building EV Cars for their customers.