With almost 30 new electric vehicles on the way by 2025, General Motors is at the forefront of electrifying its vehicle portfolio, led by CEO Mary Barra. A new book, appropriately titled Charging Ahead, tells the story of Barra’s mission to electrify GM since she took the reins as CEO in 2014.
The book, penned by Bloomberg writer David Welch, went on sale on September 20th, 2022. At 304 pages, it gives a detailed overview of GM’s electrification strategy, including its 112-year evolution from early gasoline-burning engines to modern assembly line production of electric vehicles and associated parts. GM’s story is particularly captivating, considering that the automaker has been around for over a century and has seen much change in that time.
Charging Ahead also takes a close look at Mary Barra’s journey as CEO of GM and her attempts to reinvent the automaker in the age of the electric vehicle. “She has been ripping out GM traditions by the roots,” says the book’s description on its web page. “Her plan is to take GM – the company famed for the gas-burning Corvette, hulking Cadillac Escalade, and carbon-spewing Silverado pickup – purely electric and clean by 2035.”
The book’s jacket summary states, “Mary Barra’s quest to move GM to a manufacturer of electric cars has captured the attention of automobile aficionados, green-business advocates, and leaders of all types who have to admire Mary’s toughness in moving forward despite the overwhelming obstacles in her path.”
Those interested can pick up Charging Ahead for $30 as a hardcover or eBook. It can be purchased almost anywhere books are sold, including Amazon, Apple Books, Barnes & Noble, Google Play and Kobo. So far, it has received positive reviews, praising the author for “delivering a definitive account of Mary Barra’s harrowing and inspiring quest to revitalize GM.” It can be found on HarperCollins’ website here.