Cadillac Escalade Sales Dominate With 55 Percent Segment Share During Q3 2022

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Cadillac Escalade sales decreased in the United States, Canada, and Mexico during the third quarter of 2022.

Cadillac Escalade Sales - Q3 2022 - United States

In the United States, Cadillac Escalade deliveries totaled 6,111 units in Q3 2022, a decrease of about 2 percent compared to 6,248 units sold in Q3 2021.

In the first nine months of the year, Escalade sales decreased about 7 percent to 17,938 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCALADE -2.19% 6,111 6,248 -6.93% 17,938 19,274

Cadillac Escalade Sales - Q3 2022 - Canada

In Canada, Cadillac Escalade deliveries totaled 722 units in Q3 2022, a decrease of about 21 percent compared to 913 units sold in Q3 2021.

In the first nine months of the year, Escalade sales decreased about 6 percent to 2,073 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCALADE -20.92% 722 913 -6.20% 2,073 2,210

Cadillac Escalade Sales - Q3 2022 - Mexico

In Mexico, Cadillac Escalade deliveries totaled 218 units in Q3 2022, a decrease of about 30 percent compared to 310 units sold in Q3 2021.

In the first nine months of the year, Escalade sales increased about 7 percent to 767 units.
MODEL Q3 2022 / Q3 2021 Q3 2022 Q3 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
ESCALADE -29.68% 218 310 +7.42% 767 714

Competitive Sales Comparison (USA)

Cadillac Escalade sales continued to command the majority of full-size luxury SUV sales during the third quarter of 2022 when ranked by sales volume. On a combined basis, the Escalade family – comprised of the regular-length Escalade and extended-length Escalade ESV – saw a small two percent dip in sales to 9,953 deliveries, taking the top two spots among six models. Individually, the regular-length Escalade remained at the top of the chart with a similar two percent drop in sales to 6,111 units. The Escalade ESV followed with just a one percent slide to 3,842 units.

The Lincoln Navigator (see running Lincoln Navigator sales) took third place with a three percent increase to 3,100 units, while the Jeep Grand Wagoneer, which arrived on the scene a year ago this quarter, placed fourth with 3,932 deliveries. The Infiniti QX80 took fifth place with a 13 percent slide to 1,786 units, while the Lexus LX placed last in spite of a 76 percent jump to 912 units.

Sales Numbers - Full-Size Luxury SUVs - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CADILLAC ESCALADE -2.19% 6,111 6,248 34% 40% -6.93% 17,938 19,274
CADILLAC ESCALADE ESV -0.90% 3,842 3,877 21% 25% +1.50% 11,741 11,567
LINCOLN NAVIGATOR +2.68% 3,100 3,019 17% 19% -25.29% 9,150 12,247
JEEP GRAND WAGONEER +2,514.43% 2,353 90 13% 1% +10,404.44% 9,454 90
INFINITI QX80 -12.58% 1,786 2,043 10% 13% -51.90% 4,653 9,674
LEXUS LX +75.72% 912 519 5% 3% -3.53% 2,709 2,808
TOTAL +14.61% 18,104 15,796 -0.03% 55,645 55,660

From a segment share standpoint, the Cadillac Escalade duo posted a combined 55 percent segment share year-over-year, with the Escalade at 34 percent, down six percentage points, and the Escalade ESV at 21 percent, down four percentage points. The Navigator held a 17 percent share, down two percentage points, while the Grand Wagoneer earned a 13 percent segment share. The QX80 posted a 10 percent share, down three percentage points, and the LX held a five percent share, up two percentage point.

Sales Numbers - Full-Cadillac Full-Size SUVs - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CADILLAC ESCALADE -2.19% 6,111 6,248 61% 62% -6.93% 17,938 19,274
CADILLAC ESCALADE ESV -0.90% 3,842 3,877 39% 38% +1.50% 11,741 11,567
TOTAL -1.70% 9,953 10,125 -3.77% 29,679 30,841

Below, we’ve included sales figures of full-size luxury crossovers for the sake of reference. Though they differ mechanically from the aforementioned body-on-frame SUVs by having a unibody construction, they are typically cross-shopped and considered as alternatives to the full-size luxury SUVs. Currently, the only full-size luxury crossovers are the Mercedes-Benz GLS-Class, the BMW X7, and Land Rover Range Rover, with Audi rumored to be working on a future Q9 that would slot into this space.

Sales Numbers - Full-Size Luxury CUVs - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 YTD 22 / YTD 21 YTD 22 YTD 21
X7 +11.77% 5,803 5,192 +21.25% 19,971 16,471
GLS-CLASS +41.95% 5,187 3,654 -0.65% 17,581 17,696
RANGE ROVER * 2,125 * * 5,412 0
TOTAL +48.26% 13,115 8,846 +25.75% 42,964 34,167

The full-size luxury SUV segment grew 15 percent to 18,104 units in Q3 2022, meaning that Escalade sales significantly underperformed the segment average.

Sales Numbers - Full-Size Luxury SUVs Minus Grand Wagoneer - Q3 2022 - USA

MODEL Q3 22 / Q3 21 Q3 22 Q3 21 Q3 22 SHARE Q3 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CADILLAC ESCALADE -2.19% 6,111 6,248 39% 40% -6.93% 17,938 19,274
CADILLAC ESCALADE ESV -0.90% 3,842 3,877 24% 25% +1.50% 11,741 11,567
LINCOLN NAVIGATOR +2.68% 3,100 3,019 20% 19% -25.29% 9,150 12,247
INFINITI QX80 -12.58% 1,786 2,043 11% 13% -51.90% 4,653 9,674
LEXUS LX +75.72% 912 519 6% 3% -3.53% 2,709 2,808
TOTAL +0.29% 15,751 15,706 -16.88% 46,191 55,570

However, it should be noted that the 2,500 percent leap in Grand Wagoneer sales skewed the overall trend of the full-size luxury SUV segment. Taking the newcomer out of the mix reflects a more accurate picture, with segment sales performance pretty much flat for Q3 2022. That means Escalade sales essentially matched the segment average.

The GM Authority Take

Cadillac Escalade sales in the third quarter of 2022 slipped on a year-over-year basis, but the full-size luxury SUV still commanded its segment with a 55 percent share. The Escalade ESV alone outsold the Escalade’s next nearest competitor, the Lincoln Navigator. The slight decrease in Escalade sales are the result of supply difficulties, with the ongoing global semiconductor microchip shortage and parts supply issues disrupting the automotive industry as a whole.

As GM addresses those challenges in order to build enough vehicles to meet demand, the automaker continues raising the bar with the new supercharged 2023 Cadillac Escalade-V. This high-performance variant boasts the supercharged 6.2L V8 LT4 gasoline engine, rated at 682 horsepower and 653 pound-feet of torque. Output is routed through the an updated GM 10-speed automatic transmission and fed to a full-time four-wheel drive system, yielding a sprint from 0 to 60 mph in 4.4 seconds. For its part competitor Lincoln says it won’t offer a performance-upgraded Navigator to compete with the Cadillac Escalade-V.

Dealers started taking orders for the 2023 Cadillac Escalade-V on May 19th and production of all 2023 Escalade models began on July 18th, 2022.

All trim levels of the full-size luxury SUV feature exclusive, first-to-market technology advances including a curved Organic Light Emitting Diode (OLED) screen, the first AKG automotive audio system, and GM’s acclaimed Super Cruise driver assistance technology.

The space in which the Escalade competes is a significant profit center for all participants, and the competition isn’t sitting still. This past spring Jeep added the Grand Wagoneer L to its stable to compete against the extended-length Escalade ESV. And earlier this month, BMW unveiled the refreshed 2023 BMW Alpina XB7 as a high-performance rival for the Cadillac Escalade-V. But the Alpina variant and “regular” BMW X7 are both unibody crossovers that serve as indirect competitors to the body-on-frame Escalade, as noted above.

Rivals may try to answer the Escalade with their own luxury and performance offerings, but sales show and a recent comparison test confirm that the Cadillac Escalade continues to beat key competitors. The class-leading Escalade-V is yet another salvo from Cadillac.

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    3 Comments

    1. dwight morgan says:
      October 23, 2022 at 6:54 am

      Could the Cadillac Escalade sales decrease from North America countries be from GM shipping some of these SUVs to overseas markets like the Middle East, I understand GM gets a very healthy premium from the oil rich countries. Just asking.

      Reply
    2. Ken Coughlin says:
      October 23, 2022 at 12:03 pm

      With Escalade and Yukon GM has a home run hitter. It’s a masculine vehicle. The rest of their SUV line-up look feminine and as a result don’t sell. I love my Yukon Denali and will look at an Escalade next. Once I go to a two row SUV I will look elsewhere to Range Rover or Porsche.

      Reply
    3. David Alan Murray says:
      October 29, 2022 at 3:25 pm

      I put in a request to Cadillac to consider offering the 60 / 40 split bench seat as a front seat option in the Escalades besides the sole bucket seats and center console. I have a 60 / 40 split front bench seat in my GMC Suburban and it is extremely comfortable and roomy, versus the limited wiggle room bucket seats. Cadillac filed my customer suggestion under case number 9-8537502626.

      I suggest those desiring the large 60 / 40 split bench seat in the front. contact Cadillac on their website and request the same.

      Reply

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