GM’s autonomous vehicle division, Cruise, is currently operating a fleet of driverless Chevy Bolt EVs on the streets of San Francisco, recently announcing that is now charging customers for rides. Now, Cruise has released a series of short videos promoting the driverless taxi service.
The new videos were released as part of the new “Cruise As You Are” ad campaign, and clock in at about 30 seconds apiece. The first video, titled “Explore,” features a young rider boarding the Cruise Chevy Bolt EV after a quick walk around the streets of San Francisco, complete with upbeat music and animated graphics:
The second video, titled “Relax,” features similar upbeat music and graphics, portraying a medical professional leaving a hospital at night, walking to the curb where the Cruise Chevy Bolt EV arrives. The passenger sinks back into the seat, eyes closed, as the autonomous vehicle heads out to the destination:
The third video, titled “Connect,” shows a younger and older passenger (presumably a mother and daughter) out for a bit of shopping. The mom goes in to hold the daughter’s hand, only to have the daughter stuff her hand into her pocket. Later, the two board the Cruise AV, and the daughter grabs her mom’s hand:
Cruise AV technology will be used to power the upcoming Cruise Origin, a fully electric ride-sharing robotaxi initially unveiled in January of 2020. GM Authority recently captured new spy photos of the Cruise Origin testing at a GM development facility, with the prototype model equipped with human controls and a human pilot. When it officially launches, Cruise Origin is expected to be fully autonomous.
It was recently revealed that GM, as well as Ford, have petitioned the National Highway Traffic Safety Administration (NHTSA) to deploy a limited number of fully autonomous vehicles on public roads without human controls. The NHTSA extended a call for public comment on the automakers’ requests following input from the cities of San Francisco and Oakland, which asked for additional time for analysis.