GMC Sierra HD Wins Strategic Vision 2022 Total Quality Award

by Jonathan Lopez
— Sep 16, 2022

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The GMC Sierra HD was recently recognized with a 2022 Total Quality Award from Strategic Vision, an international consulting and advisory service organization.

Now in its 28^th year, the Strategic Vision Total Quality Impact report draws on the organization’s New Vehicle Experience Study to identify models that lead their respective segment based on customer survey responses. The latest New Vehicle Experience Study surveyed over 112,078 new vehicle buyers after the first 90 days of ownership, incorporating the impact of problems with the vehicle, plus drivers’ analytical and emotional evaluations of quality.

Strategic Vision calculates Total Quality Impact based on the number of problems a vehicle may have, as well as the severity of those problems. Additionally, the survey looks at both tangible and intangible aspects of the vehicle, such as how comfortable the seats are, the efficacy of the sideview mirrors, how intuitive the infotainment is, and the feeling the driver gets when the vehicle is taken around a turn. Finally, the calculations take into account the emotional aspects of the vehicle, such as how strongly a customer feels about their new vehicle, which emotions are felt, and the likelihood that the customer will advocate for their brand and dealership.

Based on all this information, Strategic Vision then computes an overall score for each vehicle evaluated. The GMC Sierra HD was the top-ranked vehicle in the Heavy Duty Pickup Segment, scoring 585 points. The organization included both the GMC Sierra 2500HD and GMC Sierra 3500HD when considering the GMC Sierra HD nameplate.

The highest-scoring vehicle in the recent 2022 Total Quality Awards was the Mercedes-Benz GLE Coupe, which scored 692 points to take top honors in the Luxury CUV category. The award winner with the lowest score was the Kia Carnival, which scored 521 points to take the win in the Minivan category.