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GM To Introduce Super Cruise In The Middle East

GM recently confirmed that it will bring six new all-electric Cadillac models to the Middle East market by the 2025 calendar year. Notably, GM is also set to introduce the GM Super Cruise system to the entirety of Cadillac’s Middle East lineup, starting in the 2024 calendar year.

For those readers who may be unaware, the semi-autonomous GM Super Cruise system enables hands-free driving during extended highway stints, assuming control of the vehicle’s steering, throttle, and brakes. The system incorporates a range of technologies to operate, including LiDAR map data, exterior visual cameras, radar, and high-precision GPS. Super Cruise also incorporates a Driver Attention System that monitors the driver and ensures that they are ready to retake control of the vehicle if needed.

As is the case for the feature in North America, GM Super Cruise will only be available for activation on a select number of roads in the Middle East.

Originally made available to the public with the 2018 Cadillac CT6 sedan, the GM Super Cruise system has since expanded to several other GM vehicles, including the Cadillac CT4, Cadillac CT5, and Cadillac Escalade, among others.

Interestingly, the announcement of Super Cruise for the Middle East market follows the news that GM’s autonomous driving technology division, known simply as Cruise, has deployed a pair of Chevy Bolt EV test vehicles in the city of Dubai as a means of digitally mapping the city for future autonomous vehicle efforts. Data collection in the city is also part of a larger ongoing effort by GM to expand into the United Arab Emirates (UAE).

The first Cadillac model to offer GM Super Cruise in the Middle East will be the Cadillac Celestiq, the luxury marque’s upcoming, all-electric, ultra-luxury halo sedan. GM also recently debuted the new Cadillac Lyriq luxury crossover for the Middle East market.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. Hey GM, quit announcing this type of BS when you can’t order this option in the US. Just like the Corvette, GM announcing it will start shipping them to such and such country, yet can’t fulfill all the demand here in the US.

    Get it together GM

    Reply
  2. How does that work in the desert?

    Reply
  3. Cool. Super cruise in the middle east, but can’t even get heated seats in the USA.

    Reply

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