General Motors has just announced that it is preparing a new onslaught of Chevy pickups for 2023 in Brazil, the largest country in South America and the second largest market for the Bow Tie brand in the world.
The automaker’s Brazilian subsidiary has announced that 2023 will be the year of Chevy pickups in the country, where GM is preparing a major onslaught in the segment with news that includes the next-generation Chevy Montana, a new version of the Chevy S10 and the Chevy Silverado 1500 as the new flagship – whose introduction in Brazil was recently confirmed.
“Chevrolet has a long tradition in pickup trucks and our plan is to have the best options for the consumer,” said Product Marketing Director at GM South America, Rodrigo Fioco, in a statement. “Montana, S10 and Silverado are models of complementary size and proposal. That’s why we are preparing new features for each of them in 2023,” he added.
The new onslaught of Chevrolet pickups for next year in Brazil will begin with the launch of the next-generation Chevy Montana, which will completely redefine the nameplate by becoming the brand’s first unibody compact pickup. As such, the new Montana will hit the Brazilian market in early 2023 to compete in the second-fastest growing category in the country after small crossovers.
The upcoming Montana will be followed by an intriguing new version of the popular midsize Chevy S10, currently the only Chevrolet pickup built and offered in Brazil. The current third-generation S10 is at the end of its production cycle and GM Brazil is making a significant investment to manufacture a restyled variant based on the 2023 Chevy Colorado. However, it is not clear what is the “new version” announced for next year.
Finally, the Chevrolet pickup blitz in Brazil will be completed with the arrival of the fifth-generation Chevy Silverado during the second half of next year. The successful full-size pickup will strengthen the brand’s truck lineup in the South American country, with representatives in each of the three main pickup categories that together today account for 17 percent of the entire Brazilian automotive market.