GM Preparing Chevy Pickup Truck Onslaught For Brazil In 2023
13
Sponsored Links
General Motors has just announced that it is preparing a new onslaught of Chevy pickups for 2023 in Brazil, the largest country in South America and the second largest market for the Bow Tie brand in the world.
The automaker’s Brazilian subsidiary has announced that 2023 will be the year of Chevy pickups in the country, where GM is preparing a major onslaught in the segment with news that includes the next-generation Chevy Montana, a new version of the Chevy S10 and the Chevy Silverado 1500 as the new flagship – whose introduction in Brazil was recently confirmed.
“Chevrolet has a long tradition in pickup trucks and our plan is to have the best options for the consumer,” said Product Marketing Director at GM South America, Rodrigo Fioco, in a statement. “Montana, S10 and Silverado are models of complementary size and proposal. That’s why we are preparing new features for each of them in 2023,” he added.
The new onslaught of Chevrolet pickups for next year in Brazil will begin with the launch of the next-generation Chevy Montana, which will completely redefine the nameplate by becoming the brand’s first unibody compact pickup. As such, the new Montana will hit the Brazilian market in early 2023 to compete in the second-fastest growing category in the country after small crossovers.
The upcoming Montana will be followed by an intriguing new version of the popular midsize Chevy S10, currently the only Chevrolet pickup built and offered in Brazil. The current third-generation S10 is at the end of its production cycle and GM Brazil is making a significant investment to manufacture a restyled variant based on the 2023 Chevy Colorado. However, it is not clear what is the “new version” announced for next year.
Finally, the Chevrolet pickup blitz in Brazil will be completed with the arrival of the fifth-generation Chevy Silverado during the second half of next year. The successful full-size pickup will strengthen the brand’s truck lineup in the South American country, with representatives in each of the three main pickup categories that together today account for 17 percent of the entire Brazilian automotive market.
Subscribe to GM Authority as we bring you the latest Chevy Montana news, Chevy S10 news, Chevy Silverado news, Chevrolet news, and ongoing GM news coverage.
Sponsored Links
How blind is Barra and the crew at GM; where they will build 3 different size pickups in a nation the size of Brazil, and leave us here in the USA with only 2 bloated and overpriced giant pickups and mid-giant pickups? Ironic that the Montana, named after our upper-tier USA state, is unavailable to buy in a US showroom, but it will be available in Brazil. Insane. Ford nailed it with the small Maverick and they go it alone for capturing market share as the oblivious crew at GM figure we don’t want a pickup the size of Ranger, S-10 or Sonoma, cause as everyone on the GM board knows, those trucks when new, only sold about a dozen or so vehicles a year……(hashtag sarcasm)
I had a Colorado but sold it a couple years ago. I will be ordering a Maverick next as GM has left me with no options. Full size trucks are giant and I have no need. The Colorado, though a good vehicle, is too big for runs to Lowes. So Ford it is…..
Yup, same thing for Jeep Wrangler. Why can’t GM build something to compete with the Jeep Wrangler and Bronco?
Silverado will not be manufactured in Brazil, but imported from Mexico, a country with which there is an agreement in the automotive area. It is likely that GM will develop a pickup to compete with the Maverick in the US in the coming years, as the Montana was developed for emerging markets, where the standards set are lower than those adopted in the US. The Ford model, which is also sold in Brazil and which was created for the American consumer, has inexpressive sales, as it is a very expensive vehicle.
Well said Mike!!
I couldn’t agree more.
My old S-10 was great and my Colorado was also a good truck – just a little bit too big (could not reach the bed from the side).
Was considering the Maverick but am unhappy that it is coming from Mexico.
I’m looking at the Gladiator, but it’s kinda long. However, at least I can reach inside the bed.
Sadly, knowing how gm has been rolling these days, don’t be surprised if a compact pickup is introduced – from China!! 🙁
A “Chevrolet” …. *checks notes…. MONTANA 😅🤣😂
By the way, where is this “Chevrolet” going to be built?
Meanwhile GM to the US – “we’re not in any hurry to build a competitor to the wildly popular Maverick, and you idiots can have the new gen Canyon/Colorado in any configuration you’d like as long as it’s a XL crew cab with miniscule box. Also, you’re going to pay for services you don’t want. You’re welcome.”
Nailed it! I bought my 2020 ZR2 because the Tacoma TRD couldn’t be had in a extra cab version only a 4 door. Now the 3rd Generation Colorado/Canyon is only 4 door cab….When did pickups become the new station wagon? Crazy the extra junk you have to accept if you want the locking differentials.
This is priceless. First off you have GM committed to going all EV in the US. Mind you we can’t keep the lights on with our fragile grid as it is without the stress of more EVs on it. But hey let’s commit to selling trucks in another country when they can’t keep up with demand here at home. So now it’s starting to make sense they sold there soul to the government. They want to force you into EV trucks at home while selling ICE trucks in other markets.
Guess Mary isn’t worried about too many ICE trucks in Brazil? Not an EV insight? What a joke.
Lmaooooo… “onslaught ” a word to describe gm’s production or truck builds in Brazil…and slaughtered for US where you can’t find many.
Lol
In fact, the use of the word “attack” in this context refers to the fact that Chevrolet will offer pickups in 3 different categories in Brazil (compact, medium and large).
While the S10 is already manufactured in Brazil, the Montana will gain a new generation also manufactured in the country. The Silverado will be the only model that will be imported from Mexico, as RAM already does with the 1500 and Ford will do with the 150 in the future.
How about building some pickups for North America?
Like a Standard cab SHORT wide bed 4X4 1500 ???? What a concept.