With technology now at the forefront of most people’s lives, it’s no surprise that the infotainment screen has become one of the most important components in a new vehicle. GM appears to have taken note of this fact, as its infotainment systems performed well in the recent J.D. Power 2022 U.S. Multimedia Quality And Satisfaction Study, which ranks vehicles based on customer feedback for their in-vehicle display screens and software.
J.D. Power says its 2022 U.S. Multimedia Quality and Satisfaction Study is based on the responses from 84,165 purchasers and lessees of new 2022 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2022. The top-cited problem for new-vehicle owners this year was connectivity issues, with an average of 5.8 reported problems per 100 vehicles, giving this issue a so-called ‘PP100’ score of 5.8. This was a 0.9-point increase from 2021 and a 2.2-point increase from 2022 – a potential sign that the quality of in-vehicle infotainment screens may be stagnating or declining.
GM vehicles performed well in this study. The Chevy Silverado and Chevy Blazer were ranked second in the Midsize/Large category, while the Chevy Corvette, Cadillac Escalade and Cadillac XT5 were ranked first, second and third in the Midsize/Large Premium category, respectively. The Buick Encore GX and GMC Terrain were ranked third and fourth in the Small/Compact category, as well.
GM suppliers were also commended in the study, with Denso supplying the well-received system for the Traverse and Alpine Elctronics Inc. serving up the crisp-looking screen in the Corvette.
Ashley Edgar, senior director of global automotive supplier benchmarking and alternative mobility at J.D. Power, said automakers should prioritize simple, easy-to-use screens and layouts to avoid frustrating consumers. GM appears to be doing a good job of this, although there’s always room for improvement in this always-evolving category.
“Simplifying infotainment systems and focusing on connectivity to smartphones and OEM applications would be a good start to turning around satisfaction,” Edgar said.