GM has filed to trademark StowFlex for a potential new pickup truck tailgate design.
This GM trademark filing has been assigned application number 97575251 with the United States Patent and Trademark Office (USPTO) and was published on September 1st 2022. It was filed under a Good and Services category reserved for “Tailgates for pickup trucks.”
This trademark filing is likely the name of the new multi-function storage tailgate design that debuted on the next-generation 2023 Chevy Colorado mid-size pickup. The segment first tailgate storage system, which is standard on the Colorado ZR2 and optional on all other trim levels, serves as a secure, water-tight, and convenient place to stow smaller items that may be wet, dirty, or otherwise not appropriate to bring into the cab. With the tailgate lowered, the system incorporates a lockable lid that opens to a 45-inch wide and 4-inch deep cubby with a drain plug. The tailgate also incorporates two cupholders, as well as a measuring tool that’s molded into the plastic surface.
GM also filed to trademark StowPro earlier this year, which was filed under a Goods and Services category for truck tailgates, as well. It’s likely the storage tailgate will be called StowPro when applied to the 2023 GMC Canyon and other GMC trucks and StowFlex when applied to Chevy trucks. This is evocative of the naming strategy for the GMC MultiPro and Chevy MultiFlex multi-position tailgate design that GM has had for the past several years. Like MultiFlex and MultiPro, it’s likely the StowPro/StowFlex tailgate will eventually be offered on other Chevy and GMC truck models.
GM will likely divulge more information on its unique storage tailgate design, and announce the official name(s) of the system, closer to the official start of regular production for the 2023 Chevy Colorado and 2023 GMC Canyon in January. Production of the next-gen Chevy Colorado and GMC Canyon will take place at the GM Wentzville plant in Missouri.