GM has filed to trademark the CoreTec name, GM Authority has learned.
Filed on September 9th, 2022 with the United States patent and Trademark Office (USPTO), the application is assigned serial number 97586012. The application carries a Goods and Services description of “Upholstery for vehicles; fitted seat covers for vehicles; vehicle seats.”
It’s presently unclear exactly what kind of upholstery CoreTec will be. However, it’s possible that the material will be offered as a sort of weatherproof, rugged, easy-to-clean cover that would be well-suited for use in future GM off-road vehicles and pickup trucks. However, at this point, that’s purely speculative.
Back in April of 2021, GM Authority covered GM’s decision to apply the Inteluxe trademark filing to its brand of leatherette seats. Inteluxe initially saw use with the 2022 Cadillac XT4 crossover, with GM previously filing to trademark the Inteluxe name in August of 2020. At that time, GM also filed to trademark the name Earthluxe.
In further GM trademark-related news, The General also recently filed to trademark the name StowFlex earlier this month for use with pickup truck tailgates. The name will likely be used for a new multi-function storage tailgate design that debuted with the latest third-generation 2023 Chevy Colorado midsize pickup, which offers a weatherproof, secure, and convenient place to stow smaller items. The new storage system is equipped as standard on the 2023 Chevy Colorado ZR2 trim level, and offered as optional for all other trim levels.
Then, back in August, GM filed to trademark the Chevrolet Cavalier name, possible indicating the forthcoming launch of a new small car model for the U.S. market. Presently, the Chevy Cavalier nameplate is still in use in the Mexican market, the only market where it’s still sold. GM previously offered the Chevrolet Cavalier nameplate for the Chinese market between 2016 and 2021, while the name was also used for three generations of sedan models sold in North America between 1981 and 2005.