Chevy EVs Are For Everyone In New Ad: Video
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GM is making a pivot to all-electric powertrains with plans to debut a long list of new EV models, including several set to bear a Chevy Bow Tie badge. Now, GM is underlining its commitment to offer an EV for everyone with the following Chevy video advertisement.
Clocking in at exactly 1 minute, the new Chevy video ad is titled “EVs for Everyone,” and includes shots of the Chevy Bolt EV, Chevy Silverado EV, Chevy Blazer EV, Chevy Equinox EV, and Chevy Bolt EUV. The whole thing is set to the song “Everywhere” by Fleetwood Mac.
The ad opens with a shot of hikers loading up after a walk outdoors, followed by a farmer packing up the bed of their Chevy Silverado EV. We then see a series of shots showing owners unplugging various Chevy EV models, followed by a combination of exterior and interior shots showing the models on the move. As Fleetwood Mac plays in the background, the passengers and drivers get into the groove, singing and tapping along to the beat.
“From Bolt to Blazer, Equinox to Silverado, Chevy EVs are for everyone, everywhere,” the narrator says at the end of the video.
Check out the full ad right here:
Back in 2020, GM announced that it would put everyone in EV, with plans to launch a total of 30 new EV models globally by 2025. These new GM EV models will cover a wealth of different segments, including cars, trucks, crossovers, and SUVs.
Of course, in order to produce all those new EVs, GM is ramping up its production capabilities with billions in EV investments. Just a few examples include $4 billion for the GM Orion Township facility to build the new Chevy Silverado EV and GMC Sierra EV, as well as the creation of four new battery plants under GM’s Ultium Cells joint venture with LG Energy.
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It’s mindboggling to realize that exactly 12 months from now the Equinox EV will *still* not be out yet. The fact that gm is advertising these vehicles more than a year from release tells me they perceive a need to convince the average consumer that buying/driving an EV is normal, fun, and something they should envision themselves doing. I guess we’ll see if the year-long campaign works.
Good luck with that, I predict that sales will be just a fraction of the ICE Nox sales today. Those customers will buy something else.
As someone who once owned a EV I can say they **mostly** work for everyone with a big maybe. I got rid of mine when we moved away from the city. It was no longer practical to have a electric car. They do have some real compromises if you plan to use them as travel vehicles. We would take ski trips in the Canadian Rockies and after a few very stressful EV trips I would leave it at home and take my gas vehicle. I really hope GM continues to evolve their ICE lineup and take a serious look at PHEV development. EV’s most certainly are not for everyone and every use.
Well said, all I want is a choice.
It is very interesting that I only see the distance capability when promoting EVs. Yet, when the temperature drops the distance one would expect can drop significantly. When one has to commute to work the distance will be home to work and then back home again. Will businesses provide charging stations for their employees.
Since EVs are plug in vehicles what happens when a hydro power outage occurs for a period of 1 to 3 days. Does that result in EVs sitting in driveways with batteries that are uncharged and therefore not able to move. With the latest weather challenges what are the plans to ensure hydro grids become failure proof.
Hurricanes, Ice storms, Tornadoes, general intense storms can cause hydro outages and in some cases for multiple days or more.
Where’s the infrastructure to charge all of these E/V’s?
Where is all the lithium and cobalt coming from?
Where does steel come from? Big polluting industry.
Both have steel bodies and frames
China mines
They won’t be charging them in California- at least not between 3:00 and 10:00- the latest and most expensive time for electricity. As they add solar power they keep shutting down other power stations and before long we’ll only be allowed to make toast between 1 and 5 am. Pitiful!!!
The manufacturers don’t want you to focus on that point…they only want you to focus on design and price, they won’t make money on infrastructure.
In your garage.
So, you’re assuming that EVERYONE has a garage?
uh, my garage does no good when I am 600 miles away from it.
Maybe, but most people don’t want one.
Just in the USA alone there is currently over 2 Million (some annalists think more like 2.5 Million) Pre-Orders of BEV’s from all manufacturers combined and that does not include Tesla as they do not offer that information. Analysts think that Tesla has 500K Orders on their Books currently and orders just keep coming in for their current Cars and at least 1.5 Million Cybertruck Pre-Orders. I would assume Tesla will be making like 250,000 Cybertrucks annualy. Many want BEV’s and most will soon enough.
Disruption is hard for some and I completely understand it.
GM most likely has a hit on their hands with the Nox EV
The main issue is can GM Mass produce BEV’s like Tesla can……that is the Million Dollar question right now.
With the price of lithium skyrocketing my answer is “no”
Pre orders don’t mean a thing until an actual sale takes place. These are mostly just people saying yeah I kind of like it but we’ll see, lol.
Out of 276,000,000 vehicles in the US now, that’s a very small percentage.
Have you surveyed over 300,000,000 people? Wow! You are good.
Sure am missing that Chevy smile
Not for me!
The more I hear from GM and Ford, the more I’m looking at Ford for my next vehicles.
That’s what I did and I haven’t looked back. My two F-150’s have been excellent.
There are reasons why Ford sells nearly a million a year…
Was a GM nut for decades, and I still have a few collectible Pontiacs, but…
I’ll wait for the holiday commercial. Maybe it will be about an old square body this year.
Seeing these pictures reminds me how much I hate dealing with my extension cords after hours of needing them on a project around the house…
I’ll just move to another company thanks. Herding everybody into your agendas isn’t for everybody!
GM is simply doing this because they currently have little to nothing to offer the EV driving public. Yes, the Bolt with at least 100,000 sold units waiting for new batteries (I am one of those people). GM boasts about their new battery technology that seems to deliver no more range than other current EV offerings. I too am so disappointed in GM”s current state of being. That said My Chevy Bolt has been an outstanding vehicle for the two years I have owned it…. great price, excellent build quality and range that meets my needs for around town. I did not do the update that decreases range, and I cannot park it inside my condo’s garage which are bothersome. Hopefully she doesn’t spontaneously combust.
Exactly what you said…”meets my needs for around town” and “Hopefully she doesn’t spontaneously combust”. Many of us travel and do more than 300-400 miles in a day and many fire and EMT departments don’t want to touch an EV that’s on fire or in an accident.
I’ll take my 2 ICE Cadillac CT6’s over these any day. I can fill the tank in under 5 minutes and be on my way for another 400+ miles. Charging for 30 minutes to get 100 miles (if you don’t have the lights on, A/C or heat running or a radio on or a phone charging) isn’t my bag or many other people, I think.
Quick Silver……I use my Bolt around the greater Los Angeles area, and it works well. I use my ICE vehicles exclusively for travel because of the inconvenience of battery charging. The anxiety of locating a working charger and hoping it is available, prevent me from ever considering taking a long trip in the Bolt. There was a good article a couple weeks ago in Motor Trend about a trip in a Rivian to Big Bear, in our local mountains. Although the author was good with the experience, to me it emphasized the absolute drawback to electric vehicles, even one with fantastic range. It made for an interesting read, but most of us would not put up with the issues the author faced.
EV’s all the way!!!!!
Spoken like a true EV cultist.
I only buy well used vehicles and keep them well maintained. That way I don’t have a vehicle payment.
There’s a zero percent chance I can afford to buy a new EV cash, or afford a car payment.
I’m also not interested in a well used EV. The battery is worth more than the car, and that’s the biggest longevity concern.
I’m not going EV until I can’t buy fuel.
(I’m also out in the country with no charging infrastructure.)
I will not fall into the sheep category and buy an EV. Call me old school, but my 1500 diesel gets almost 800 miles on each fill of fuel and I don’t have to sit in line for 2 hours or more to charge it on the road. This is just another attempt by the government to scare us into something that is not good for the environment or for the consumer. My son has a 2014 Ford Fusion hybrid. The battery is starting to go and he has been quoted about $9,000 to replace it. Given that the car is only worth about $11k he now has to go out and find a new car. May as well scrap the Fusion since he can’t get any money for it. That will all just get worse when everybody is forced to buy an EV. It’s the Green New Deal and it is destroying America’s once great economy and lifestyle.
For EVs it is about time for auto manufacturers to include a 10 year warranty on the battery system and by warranty I mean if the battery starts to fail or mileage begins to drops off the manufacturer replaces the battery system.
It is easy for auto manufacturers to try and sell EVs without having a battery system has life and the purchaser must foot the replacement bill.
The EV evolution does not appear to be well thought out.
Tesla was first to market and set up North America wide charging system. My understanding is that Tesla approached the North American manufacturers to agree on a standard system which would allow any EV to use a charging station. It appears that the North American manufacturers did not accept Tesla’s offer ( please correct the last comment if that is wrong).
GM spending money on EV advertising? I suppose its better than giving Mary Barra more stock options…
Too bad they forgot how to run a production line…..
The end result is GM’s market share keeps dropping – other than in China – which the Chinese gov’t will probably nationalize when their time is right.
We have two bolts, the best cars we’ve ever owned, and we got fantastic deals on both. I can’t wait for the Equinox EV!
They must have not researched the multi-faceted psychological mindset of car buyers. I’ve been in the car industry, for 50 years and our family has been in the building of wheeled and motorized vehicles for 200 years. In my day-to-day dealings with humanity, I can count a fourth of my small finger the buyers who are considering buying an EV. Maybe. But even if 1/4 of a percent of humanity wants to buy an EV, that’s a lot of dead prez’s riding the fence.
Where did you get the count from? Show us the list.
NO, EV’s are not for everyone. Stop trying to shove these down our throats. Just so the tree huggers can be happy.
What a useless troll. Don’t like EVs, don’t buy one. Simple. Go away.
Second verse of Silverado ev- I’ve bought at least 10 Chevy trucks in my lifetime- will never buy another- I live smack dab in the middle of the “oil patch”. You went woke- I hope you go broke-this ain’t California, this is west Texas-
Maybe I’ll buy a Ford, maybe I’ll buy a Toyota, but I’ll never buy buy another Chevy- I live smack dab
In the middle of the “oil patch”. You went woke- and I hope you go broke- this ain’t California, this ain’t New York City- this is West Texas, you have embraced Joe Biden and the Dems, and the new world order.. Can’t believe you’ve embraced this woke BS, really hope you go broke! I’ll never buy another!!!,
I hate this commercial so much that I am going to stop buying Chevys for myself and my business! I am sick to death of having electric vehicles jammed down our throats! Everyone who knows anything knows that they are less environmentally friendly than gas and diesel vehicles!