Buick Encore sales decreased in the United States, Canada, and Mexico during the second quarter of 2022.
Buick Encore Sales - Q2 2022 - United States
In the United States, Buick Encore deliveries totaled 5,124 units in Q2 2022, a decrease of about 43 percent compared to 9,026 units sold in Q2 2021.In the first six months of the year, Encore sales decreased about 49 percent to 7,744 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ENCORE | -43.23% | 5,124 | 9,026 | -49.24% | 7,744 | 15,255 |
Buick Encore Sales - Q2 2022 - Canada
In Canada, Buick Encore deliveries totaled 154 units in Q2 2022, a decrease of about 74 percent compared to 599 units sold in Q2 2021.In the first six months of the year, Encore sales decreased about 75 percent to 282 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ENCORE | -74.29% | 154 | 599 | -75.11% | 282 | 1,133 |
Buick Encore Sales - Q2 2022 - Mexico
In Mexico, Buick Encore deliveries totaled 176 units in Q2 2022, a decrease of about 31 percent compared to 256 units sold in Q2 2021.In the first six months of the year, Encore sales decreased about 51 percent to 222 units.
| MODEL | Q2 2022 / Q2 2021 | Q2 2022 | Q2 2021 | YTD 2022 / YTD 2021 | YTD 2022 | YTD 2021 |
|---|---|---|---|---|---|---|
| ENCORE | -31.25% | 176 | 256 | -50.99% | 222 | 453 |
Competitive Sales Comparison (USA)
Buick Encore sales during the second quarter of 2022 place the Tri-Shield brand’s premium subcompact crossover in 16th place among 20 entries. The Honda HR-V remained in first, despite a 27 percent decrease in sales volume to 30,848 units, while the Jeep Compass placed second with a 54 percent growth to 21,927 units. The Hyundai Kona earned third with a 39 percent decline to 17,251 units, and the Encore’s corporate cousin from Chevy, the Chevy Trailblazer (see running Chevy Trailblazer sales), followed in fourth with a 32 percent slide to 15,938 units. The Encore’s other corporate cousin (and platform mate) from Chevy, the Chevy Trax (see running Chevy Trax sales), placed mid-pack at 10th with a 46 percent drop to 9,752 units. The Encore’s final corporate cousin in this segment, the Buick Encore GX (see running Buick Encore GX sales), placed 12th with a 65 percent drop to 9,089 units, and the Encore placed 16th with a 43 percent drop to 5,124 units.
Note that Buick fields two entries in this segment, the Encore and Encore GX. The two crossovers are mechanically not related despite carrying the same base name. The “regular” Encore is Buick’s smallest crossover, slotting below the Encore GX.
Sales Numbers - Mainstream Subcompact Crossovers - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | Q2 22 SHARE | Q2 21 SHARE | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|---|---|
| HONDA HR-V | -27.01% | 30,848 | 42,266 | 14% | 14% | +6.68% | 73,016 | 68,441 |
| JEEP COMPASS | +54.47% | 21,927 | 14,195 | 10% | 5% | +35.66% | 46,335 | 34,154 |
| HYUNDAI KONA | -39.23% | 17,251 | 28,386 | 8% | 9% | -35.71% | 32,787 | 50,996 |
| CHEVROLET TRAILBLAZER | -31.72% | 15,938 | 23,343 | 7% | 8% | -49.25% | 24,544 | 48,367 |
| VOLKSWAGEN TAOS | +189.15% | 14,281 | 4,939 | 6% | 2% | +466.01% | 27,955 | 4,939 |
| NISSAN KICKS | -28.24% | 14,023 | 19,541 | 6% | 6% | -21.30% | 34,600 | 43,962 |
| KIA SOUL | -37.54% | 13,484 | 21,589 | 6% | 7% | -28.81% | 27,608 | 38,780 |
| MAZDA CX-30 | -36.67% | 12,233 | 19,315 | 5% | 6% | -35.92% | 21,727 | 33,904 |
| TOYOTA COROLLA CROSS | * | 12,158 | * | 5% | 0% | * | 22,315 | 0 |
| CHEVROLET TRAX | -46.10% | 9,752 | 18,092 | 4% | 6% | -55.62% | 15,553 | 35,047 |
| FORD ECOSPORT | -29.26% | 9,498 | 13,426 | 4% | 4% | -31.86% | 17,924 | 26,304 |
| BUICK ENCORE GX | -65.37% | 9,089 | 26,244 | 4% | 9% | -67.61% | 14,471 | 44,679 |
| KIA SELTOS | -43.85% | 8,647 | 15,399 | 4% | 5% | -38.59% | 19,766 | 32,185 |
| KIA NIRO | +12.44% | 8,440 | 7,506 | 4% | 2% | +49.50% | 17,666 | 11,817 |
| JEEP RENEGADE | -52.52% | 7,263 | 15,297 | 3% | 5% | -44.87% | 17,253 | 31,294 |
| BUICK ENCORE | -43.23% | 5,124 | 9,026 | 2% | 3% | -49.24% | 7,744 | 15,255 |
| MITSUBISHI OUTLANDER SPORT | -43.33% | 4,889 | 8,627 | 2% | 3% | -64.16% | 8,596 | 23,983 |
| TOYOTA C-HR | -65.64% | 4,825 | 14,042 | 2% | 5% | -62.85% | 9,080 | 24,443 |
| HYUNDAI VENUE | -34.00% | 4,114 | 6,233 | 2% | 2% | * | 0 | 0 |
| FIAT 500X | -39.20% | 245 | 403 | 0% | 0% | -13.47% | 578 | 668 |
| TOTAL | -27.23% | 224,029 | 307,869 | -22.79% | 439,518 | 569,218 |
From a segment share standpoint, the Encore earned two percent, down one percentage point. The HR-V maintained a 14 percent share while the Compass held 10 percent, up five percentage points. The Kona posted an eight percent share, down one percentage point. Other GM models in the segment fared as follows: the Trailblazer posted a seven percent share, down one percentage point; the Trax held a four percent share, down two percentage points; and the Encore GX posted a four percent share, down five percentage points.
The four GM vehicles in the mainstream subcompact crossover segment – the Chevrolet Trax and Buick Encore, as well as their corporate cousins, the Chevrolet Trailblazer and Buick Encore GX – accounted for a cumulative 39,903 deliveries, good for 17 percent segment share. That puts The General in first or second place in the segment from an overall volume standpoint, depending on how we count tally the results (see Hyundai-Kia below).
Sales Numbers - GM Mainstream Subcompact Crossovers - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAX | -46.10% | 9,752 | 18,092 | -55.62% | 15,553 | 35,047 |
| CHEVROLET TRAILBLAZER | -31.72% | 15,938 | 23,343 | -49.25% | 24,544 | 48,367 |
| BUICK ENCORE | -43.23% | 5,124 | 9,026 | -49.24% | 7,744 | 15,255 |
| BUICK ENCORE GX | -65.37% | 9,089 | 26,244 | -67.61% | 14,471 | 44,679 |
| TOTAL | -47.98% | 39,903 | 76,705 | -56.53% | 62,312 | 143,348 |
By comparison, the three Stellantis rivals – the Jeep Compass, Jeep Renegade, and Fiat 500X – accounted for a cumulative 29,435 deliveries for a combined 13 percent segment share for third place overall.
Sales Numbers - Stellantis Mainstream Subcompact Crossovers - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| JEEP COMPASS | +54.47% | 21,927 | 14,195 | +35.66% | 46,335 | 34,154 |
| JEEP RENEGADE | -52.52% | 7,263 | 15,297 | -44.87% | 17,253 | 31,294 |
| FIAT 500X | -39.20% | 245 | 403 | -13.47% | 578 | 668 |
| TOTAL | -1.54% | 29,435 | 29,895 | -2.95% | 64,166 | 66,116 |
Toyota’s newest model, the Corolla Cross, joined the mainstream B-crossover segment this year to most likely replace the C-HR, which has performed poorly from a sales volume standpoint. During the second quarter, Toyota saw a combined 16,983 sales of the C-HR and Corolla Cross, for a seven percent segment share.
Sales Numbers - Toyota Mainstream Subcompact Crossovers - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| TOYOTA COROLLA CROSS | * | 12,158 | * | * | 22,315 | 0 |
| TOYOTA C-HR | -65.64% | 4,825 | 14,042 | -62.85% | 9,080 | 24,443 |
| TOTAL | +20.94% | 16,983 | 14,042 | +28.44% | 31,395 | 24,443 |
Meanwhile, Hyundai – with the the Kona and Venue – and Kia – with the Seltos, Niro, and Soul – saw cumulative 51,936 deliveries for a combined 24 percent segment share for a solid first place finish.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (With Soul) - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| KIA SOUL | -37.54% | 13,484 | 21,589 | -28.81% | 27,608 | 38,780 |
| KIA SELTOS | -43.85% | 8,647 | 15,399 | -38.59% | 19,766 | 32,185 |
| KIA NIRO | +12.44% | 8,440 | 7,506 | +49.50% | 17,666 | 11,817 |
| HYUNDAI KONA | -39.23% | 17,251 | 28,386 | -35.71% | 32,787 | 50,996 |
| HYUNDAI VENUE | -34.00% | 4,114 | 6,233 | * | 0 | 0 |
| TOTAL | -34.35% | 51,936 | 79,113 | -26.87% | 97,827 | 133,778 |
However, a strong argument can be made that the Kia Soul is not part of the segment in question, but rather competes one segment below based on its size and price point. Removing the Soul from the Hyundai-Kia total nets 38,452 deliveries for a combined 18 percent segment share, placing the Hyundai-Kia conglomerate to second place just behind GM.
Sales Numbers - Hyundai - Kia Mainstream Subcompact Crossovers (Without Soul) - Q2 2022 - USA
| MODEL | Q2 22 / Q2 21 | Q2 22 | Q2 21 | YTD 22 / YTD 21 | YTD 22 | YTD 21 |
|---|---|---|---|---|---|---|
| KIA SELTOS | -43.85% | 8,647 | 15,399 | -38.59% | 19,766 | 32,185 |
| KIA NIRO | +12.44% | 8,440 | 7,506 | +49.50% | 17,666 | 11,817 |
| HYUNDAI KONA | -39.23% | 17,251 | 28,386 | -35.71% | 32,787 | 50,996 |
| HYUNDAI VENUE | -34.00% | 4,114 | 6,233 | * | 0 | 0 |
| TOTAL | -33.15% | 38,452 | 57,524 | -26.08% | 70,219 | 94,998 |
The mainstream subcompact crossover segment contracted 27 percent to 224,029 units during Q2 2022, meaning Encore sales significantly underperformed the segment average.
The GM Authority Take
Buick Encore sales moved the premium subcompact crossover up from near the bottom last quarter to 16th place this quarter. However, as GM Authority first reported, the Buick Encore will soon be discontinued, along with its mechanical relative, the Chevy Trax. Though GM will release an all-new Chevy Trax later this year, the same will not be the case for the Encore. In fact, GM has been scaling back production of Buick’s smallest and once highly-popular subcompact crossover to make more units of the Encore GX. That is on top of plans to build more EVs at the GM Spring Hill Production plant in Spring Hill, Tennessee, including one or more new electric Buick models.
Buick Electra-X Concept
In June, GM announced that Buick will offer a full-EV portfolio by 2030, with the first Buick electric vehicle slated to arrive in 2024 in North America. The automaker also unveiled the Buick Electra-X Concept in China as the brand’s first all-electric vehicle to feature Ultium battery and Ultium drive motor technology. The Buick Electra-X Concept debuts the design language of the Tri-Shield brand’s next-generation vehicles and represents a foretaste of its upcoming all-electric crossover.
Additionally, GM in June introduced the Buick Wildcat EV Concept as a design study that shows off the brand’s new design language intended for future electric Buick vehicles. In concert with those announcements, Buick unveiled its new brand identity alongside a new logo. The logo represents the first redesign in over three decades that continues to include the Tri-Shield layout, albeit an updated one.
2023 Buick Envista GS
Also joining the bevy of Buick announcements is the reveal of the all-new Buick Envista crossover in China this month. The coupe-like crossover demonstrates the Tri-Shield brand’s new Pure Design global philosophy that will be applied to all of its next-generation vehicles.
Prior to that, GM has been planning a new crossover in the form of the three-row Envision. The model has been revealed in China as the Buick Envision Plus, and the vehicle could come to market in North America as the Buick Envision GX.
Chinese-market Buick Envision Plus, which could arrive in the U.S. as the Buick Envision GX
While The General’s Tri-Shield marque is preparing for an all-electric future, Buick has more ICE-powered crossover models in the works.
About The Numbers
- All percent change figures compared to Buick Encore sales in Q2 2021, unless noted otherwise
- In the United States, there were 77 selling days for Q2 2022 and 77 selling days for Q2 2021
- GM Q2 2022 sales reports:
- GM Q2 2022 sales U.S.A.
- Chevrolet sales Q2 2022 U.S.A.
- Cadillac sales Q2 2022 U.S.A.
- Buick sales Q2 2022 U.S.A.
- GMC sales Q2 2022 U.S.A.
- GM Canada sales Q2 2022
- Chevrolet Canada sales Q2 2022
- Cadillac Canada sales Q2 2022
- Buick Canada sales Q2 2022
- GMC Canada sales Q2 2022
- GM Mexico sales Q2 2022
- GM Mexico sales April 2022
- Chevrolet Mexico April 2022 sales
- Buick Mexico April 2022 sales
- GMC Mexico April 2022 sales
- Cadillac Mexico April 2022 sales
- GM Mexico sales May 2022 sales
- Chevrolet Mexico May 2022 sales
- Buick Mexico May 2022 sales
- GMC Mexico May 2022 sales
- Cadillac Mexico May 2022 sales
- GM Mexico sales June 2022
- Chevrolet Mexico June 2022 sales
- Buick Mexico June 2022 sales
- GMC Mexico June 2022 sales
- Cadillac Mexico June 2022 sales
- GM Mexico sales April 2022
- GM China sales Q2 2022
- Chevrolet China Q2 2022 sales
- Buick China Q2 2022 sales
- Cadillac China Q2 2022 sales
- GM Brazil sales Q2 2022
- GM Argentina sales Q2 2022
- GM Chile sales Q2 2022
- GM Colombia sales Q2 2022
- Chevrolet Colombia April 2022 sales
- Chevrolet Colombia May 2022 sales
- Chevrolet Colombia June 2022 sales
- GM South Korea sales Q2 2022
- GM South Korea April 2022 sales
- Chevrolet South Korea April 2022 sales
- Cadillac South Korea April 2022 sales
- GM South Korea May 2022 sales
- Chevrolet South Korea May 2022 sales
- Cadillac South Korea May 2022 sales
- GM South Korea June 2022 sales
- Chevrolet South Korea June 2022 sales
- Cadillac South Korea June 2022 sales
- GM South Korea April 2022 sales
- GM Russia sales Q2 2022
- GM Russia sales April 2022
- GM Russia sales May 2022
- GM Russia sales June 2022
- GM Q2 2022 sales U.S.A.
And reimbursement for previous repairs. The latest of many shift to park suits. Encore News
Buick Encore And Envision Get Special Coverage For Evaporative Emissions Purge Pump Issues
GM Shift To Park Recall Required, Alleges New Lawsuit In Michigan
Comments
GM once dominated this space and beat Hyandai not counting MVP Soul. How much of this is really about chips? Stellantis can get them for Compass so Trailblazer & Encore GX should be doable given this is a hot segment that builds consumer loyalty.
VW finally has a hit but where is Mazda CX3?
16th place?! Look out competition. Way to go Mary.
When gm no longer can sell large ice pickups and suv cash cows and most people can’t afford ev, they will cease to exist.