Chicago-based automotive dealer media and solutions company Xcite Automotive has entered an agreement with GM to serve as the photography and merchandising provider for the automaker’s new web-based used vehicle search tool, CarBravo.
Xcite Automotive says it will provide GM dealers with the ability to pay for vehicle merchandising products and services with GM in-market retail funds (iMR funds). The company offers a variety of services including photography, 360-degree image capturing, frontline inventory software, window stickers and more. Xcite also says it is a “turnkey,” service that
“Xcite’s vehicle merchandising products and services are designed to drive efficiency, ultimately helping dealers get vehicles frontline ready in the most efficient and high-quality manner,” Phil Penton, Xcite Automotive CEO, said in a prepared statement. “GM dealers will also benefit from Xcite’s corporate scale, data insights, QA, and local management teams who support our field team.”
The Chicago-based company currently has a team of over 500 photographers across the United States, who work on dealership lots all over the country to capture photos, 360-degree images, video and other content to help dealers market and sell thei inventory.
GM’s CarBravo service went live in late June and serves as a one-stop shop for second-hand vehicles from GM brands, as well as numerous other mainstream and luxury automakers. Dealerships can sell vehicles through the service, however private parties can also sell their vehicle through CarBravo, with the service able to provide them with an immediate value estimate. CarBravo also offers multiple methods for taking delivery of the vehicle, including picking it up from a local dealer, or having it delivered, and offers a 10-day/500-mile exchange program.