The GMC Hummer EV Pickup Edition 1 is a high-priced, flagship vehicle intended to promote GM’s newfound commitment to electric vehicles. For this reason, the automaker is keen to thank buyers of the Hummer EV Edition 1 for showing their commitment to the automaker and its vision of an electrified future.
GMC developed a special engraved plaque to thank GMC Hummer EV Pickup Edition 1 buyers, with the automaker describing the gift as a “gesture of gratitude,” toward those who helped the vehicle sell out in record time. The engraved plaque features the make and model of the GMC Hummer EV, along with the model year, the location of where it was assembled and the VIN of the customer’s vehicle. The front and rear ends of the GMC Hummer EV Pickup Edition 1 are also engraved into the plaque, while a monochrome topographical map serves as the backdrop.
“The GMC Hummer EV Edition 1 plaques feature distinct vehicle illustrations,” GM said of the gift. “Everything about the gift is 100 percent custom including the customer’s name and their vehicle VIN. Taking cues from the vehicle’s design, the plaque includes the exclusive tech bronze color, Edition 1 badging and lunar topographic details seen on the Pickup. While the plaque is the primary gift, the premium appreciation package is also filled with a number of unique Hummer EV items for the customer to enjoy.”
GM has begun sending gifts to buyers of its high-priced, limited-edition models, including those who bought the Cadillac CT4-V Blackwing and CT5-V Blackwing performance sedans, as well as buyers of the Cadillac CT6-V and 2020 Corvette Stingray. These gifts are a way to improve customer satisfaction and make buyers of GM’s pricier vehicles feel appreciated for putting their faith in the company with its high-end luxury and performance products.
Production of the GMC Hummer EV Pickup is now underway at the GM Factory Zero plant in Michigan. GM has so far received roughly 80,000 pre-orders for the Hummer EV across both the Pickup and SUV model lines.