GM has selected Atlanta-based company SafeGuard International to provide branded protection products for Chevrolet, Buick, GMC and Cadillac dealers in the United States.
GM separated its branded finance and insurance protection products from its manufacturing business last year, incorporating this side of the business into GM Financial under the name GM Protections LLC. This new agreement with Safeguard will see GM Protections offer a complete suite of branded protection products, as well as on-demand retail training and development and enhanced sales and marketing content.
In a press release published this week, GM said its future F&I products will “help dealers sell, manage, and optimize their F&I business,” and will “provide additional value,” to customers.
“GM Protection will underwrite vehicle protection products on most GM vehicles while enhancing the offering with Safe-Guard products specifically developed for our brands,” Matt St. Charles, senior vice president and business leader of GM Protection, said in a prepared statement. “This is part of our strategy to increase customer satisfaction and loyalty and help drive retention to our dealer network for any future service needs.”
Additionally, SafeGuard says a “private label,” program for non-brand vehicles will also be made available for network dealers in the near future. The company’s F&I products for GM dealers will launch in the fourth quarter of this year. GM Financial currently supports over 4,000 auto dealerships across the U.S., which will implement branded Safeguard F&I products over time.
“Our unique combination of more OEM protection product programs than any other provider plus our solution for dealer groups allows us to deliver a one-stop, complete solution for GM dealers,” Safeguard president David Pryor said in a prepared statement. “We look forward to helping drive business and customer retention for Chevrolet, Buick, GMC, and Cadillac dealers.”
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