General Motors has filed to trademark GM Classic, GM Authority has learned.
Filed on August 3rd, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97533806. The application carries a Goods and Services description of “providing a website featuring entertainment and educational information in the field of automobiles.”
Based on the Goods and Services description provided, it seems as though GM Classic will be the name or an associated brand of a new website aimed at producing content related to vintage and retro GM vehicles. Such a website could potentially serve as a one-stop place for enthusiasts to locate photos, official documents, information and press material relating to vintage GM vehicles. It may also provide entertainment content to visitors, allowing them to view GM-produced articles, photos and videos of its classic vehicles.
We should be clear that GM Authority does not have access or intel on this alleged GM Classic website beyond what was included in the patent filing. That said, patent filings typically serve as a strong indication that an automaker is exploring or considering the introduction of a certain name, title or product.
In addition to GM Classic, the automaker also recently filed to reserve GM Restoration. That trademark was registered in a Goods and Services category for automobiles and automobile parts, suggesting the automaker may begin to produce recreation parts for classic nameplates like the Chevy Corvette or Camaro. While it’s not clear if GM Classic is related to GM Restoration, it seems as though the filings could be part of a broader strategy that will see the American company focus more on its vintage vehicles, as well as re-creation parts and components.