General Motors has filed to trademark the Chevrolet Cavalier name, GM Authority has learned.
Filed on August 26th, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97567240. The application carries a Goods and Services description of “Motor land vehicles, namely, automobiles.”
Clearly, it looks as though GM may be considering the launch of a new small car model for the U.S. market, filing this trademark with the USPTO with the intent to resurrect the Chevrolet Cavalier nameplate.
That said, the Chevrolet Cavalier nameplate is still in use in the Mexican market, the only market where it’s still sold. As such, this trademark filing may be exclusively for legal purposes, and does not necessarily indicate that the Chevrolet Cavalier will return to the U.S.
2022 Chevrolet Cavalier Turbo RS
For those readers who may be unaware, GM previously sold the Chevy Cavalier as a small sedan model in North America over the course of three generations, with production taking place between 1981 and 2005. A fourth-generation for the nameplate was also sold in China, produced between 2016 and 2021, while the current fifth-generation Chevrolet Cavalier sold exclusively in Mexico was launched late in 2021 for the 2022 model year.
As GM Authority has covered in the past, General Motors has steadily chipped away at its sedan offerings in the U.S. over the last several years, with The General’s lineup now including only a handful of models outside the more-popular crossover, truck, and utility segments. Models left standing include the Chevy Malibu, Cadillac CT4, Cadillac CT5, Chevy Camaro, and Chevy Corvette.
2022 Chevrolet Cavalier Turbo RS
Of course, GM isn’t alone in reducing the number of sedans, coupes, hatchbacks, wagons, and convertibles it offers in the U.S. It’s also worth mentioning that GM has yet to abandon these segments completely, and in fact, is actively developing new sedans for the Cadillac brand, including the upcoming Cadillac Celestiq ultra-luxury vehicle.
We’ll keep an eye on this space to see what happens with the Chevrolet Cavalier nameplate. In the meantime, remember to subscribe to GM Authority for more GM trademark news, Chevrolet Cavalier news, Chevrolet news, GM business news, and around-the-clock GM news coverage.
Comments
Loved my Cavaliers, Had 2, 1988 RS Coupe and 2003 RS sedan, would have bought a third but they stopped offering them.. Beat them up pretty badly and they kept running. While over 160,000 miles when sold and the engines were still running strong.
1992 piece of junk was never right, always something wrong with it
I would love to see GM bring out a new compact car for the US market. I owned a 2014 Cruze RS and still own my 2017 Cruze RS that is used as my DD. I bought them both new and have never had one single problem with either. Lots of room, many available options, 40mpg, etc.. Since the Trax was killed off after the ’22 MY (which replaced the Cruze), lets see what they have coming down the pike to fill this market.
Trailblazer. From $21k. FYI, the cheapest Honda is about $22k and the cheapest Ford is $20k.
The Cruz may have a bit of a rough start with some recalls but turned out to be a really nice vehicle. the Cruz hatchback was especially nice. I saw one for sale & quite frankly if I were able to do so would have considered buying it. Shame that the Cruz was discontinued. I do not think that GM really tried to market the Cruz in its last year or two. It was certainly a better bet than entry level Hyundia & the Focus with that awful transmission.
After the 92 cavalier I had, I would take a Hyundai any day
I also miss the compact Chevys , My wife has a 2011 Cruze LTZ RS will all options , it has never been winter driven , 38,000k or 24,000 miles.
This has been a great small car , and while we have other DD, will never part with this as GM likely will never offer a replacement. Its a real shame , here in Canada there are at least 8 other companies selling compact cars and selling lots of them, why has GM abandoned these customers i will never know !!
Yes please.
I suspect all GM is doing is renewing the mark. If you don’t, it is considered dead and someone else can. It’s cheap to renew. I think I paid around 600 to renew mine for 10 more years last year. Ford renewed the T-Bird in 2021. I’ve not seen F announcing a new T-Bird. I also just looked up to see if GM was still holding “Monte Carlo” and sure enough according to TESS, they renewed it 2021. I suspect gm/f/T/… renew all their old model names just in case.
Yep. They are not going to lose the Cavalier name like they lost Chevelle.
Ouch, did not know they lost chevelle. If I were going to lose one of those two, I’d pick cavalier not chevelle.
Either this or we have yet another compact crossover to look forward to in the future.
I currently own a 2004 Chevrolet Cavalier with a 2.2l ecotec engine which has 261,000 miles on it runs great best little car I ever had gm you have my vote to bring back the Cavalier.
wont it would be CAVALIQ ?
If it’s safe, reliable, and fuel efficient – being that thing over.
This is fantastic news! It keeps hope alive for a reboot of the Cimarron! Cimoroniq? Who else is taking their deposit to the dealer tomorrow?
HaHahaHa!
Yeah yeah we get it, you used to think that your life was a tragedy but realized, it’s a comedy.
Perhaps because GM is building EV’s for Honda, Honda will build some Civics rebadged as Cavaliers? Probably not, but just a random thought that popped in my head.
Why not, they did for Toyota for the JDM.
As the other guy said…..Yes Please.
Let’s see:
Chevrolet
Corvair: 1960 to 1969
Vega: 1970 to 1977
Monza: 1975 to 1980
Cavalier: 1981 to 2005
Cobalt: 2005 to 2010
Cruz: 2008 to 2019
Toyota
Corolla: 1966 (1968 in the US) to present
Ci2Eye: great point and I couldn’t agree more. We all know the Corolla doesn’t sell so well because it’s that good. It sells because it’s a known commodity. People know they can go into a Toyota store and will find one. Go into the Chevy store to buy another Cavalier, and you find a Cobalt. Ok, buy the Cobalt and go back into the Chevy store 7 years later to buy another and you find a Cruze. Ok, this is getting old but you buy it. Go back years later to buy another and what????? No Cruze? You want to sell me a what? But I don’t want an SUV.
Leave Chevy dealer and drives to the nearest Toyota dealer where they purchase the Corolla and becomes a customer for life.
Come on Chevy and GM. Bring out a quality smaller sedan, give it a known name and then stick with it!
Very well said – all points I’ve made myself.
It’s just not Chevy. Caddy has gone through a number of different naming schemes, now trying the whole “tiq” thing and over at Buick all electrics will be Electra xxx (I love that they are brining back the Electra name).
Selling/marketing vehicles is complex part of which is brand loyalty. As you point out Dan, how do you do that if the name(s) keep changing? By the same token if you have a weak product that doesn’t sell well why would you keep the name. The key as you also point out is having a quality car and building on it each new generation.
tmw: Thanks. I’ve never agreed with nor understood why any company would advertise and promote the best selling vehicle they have. Seriously, why do that? GM/Chevy certainly doesn’t need to advertise the Silverado for the sake of promoting it, but maybe just to show the deals/offers. On the flip side, what would happen if they began an advertising blitz on the Malibu (inventory issues aside)?
Dan B – I agree with most of your points in the first paragraph. However, I struggle with “purchase a Corolla and becomes a customer for life” . The Corolla’s I’ve driven as rental cars were not cars I would ever consider purchasing. The Cruze was actually a much more refined car and offered reasonable performance. But the sales numbers began to decline after their peak of 273,000 in 2014, and continued to decline in spite of a refresh in 2016 to only 48,000 by 2019, when GM Management decided to discontinue the model in the U.S.
Larry Fuehrer: Your comment really made me smile (in a good way). Anyone who knows me on here also knows that I am not a fan of any Japanese brands and especially Toyota. My comment wasn’t about the fact that the Corolla is a great car (as you so well point out). My comment was about the lack of consistency from GM (Ford too) and how customers get tired of crossing over to yet another model that probably won’t be there in 5 or 6 or 7 years. I will give Toyota credit where it’s due. They have stayed the course with models overall and therefore my point that they end up with the old GM customers not because of a better product, but because that customer can rely on them to have what they are familiar with.
Though it may work for some models, it doesn’t for others. Take the Impala as an example. That is one of the longest-running car models in US history but sadly, even with improvements, the last years were dreadful for sales. And I worked at a dealership and loved the ones we had for sale but people wouldn’t even ask about them anymore even considering that they were a good deal. The Corolla sells because it will outlast about anything else in its category, plain and simple, and it’s not even the cheapest anymore. Toyota could change the name tomorrow and the faithful would buy them by the bunch.
Eljag: According to you: “The Corolla sells because it will outlast about anything else in its category, plain and simple,”
Please provide some type of proof of this. If you feel it’s a great car, then go with god on that one. But to make a rather bold (untrue) statement that it will outlast anything else does not make it true. I’m truly interested to see what you use as your source. Thank you.
The styling of the refresh was part of the problem, The original Cruze was a conservative design , but it had a lot of hidden value.
The 2016 looked like an over baked Elantra of a few years earlier, ( NO THanks) The Cruze was de-contented, 3rd headrest removed , the pan hard rod of the rear suspension removed on lesser models , etc etc.
The sales started to decline as many dealers had very little inventory and there was zero marketing or promotion on the car , unlike Honda , Toyota , Hyundia , who promoted their product like GM does the Silverado
GM already decided to kill the car off.
in 2017 we decided to trade the 2011Cruze for a Buick Verano sport , only to find the model was discontinued and none of the model we were looking for was available
So we still have our 2011 Cruze LTZ RS,
My wife reminds me often how happy she is that we still have her Cruze!!
Thats one of those old Detroit “newer!! faster!! longer!! lower!!…its so NEW even the name is NEW!!!” leftovers from the old days of having new name every new car intro, though they didn’t do it all the time DeVille survived 50 years and Suburban is going on like 80 years. Cavalier had had a long run and was a known quantity, they should have kept the name.
It seems that they’ve settled down from that on cars like the Malibu, which has been a Malibu for 25 years now since 1997. You can’t build a “brand” when the brand is always changing.
The other curious Detroit habit is the high end nameplate sliding down the line up to become the cheap car….Bel-Air, Impala, Nomad, Skylark, Catalina all that happen to them.
Maybe GM is going to make an EV cavalier in the US. And the Cruze was basically the continuation of the Cavalier we need cars like this again small cheap and fuel efficient from the big three.
In other news, GM has offered the name “Cimarron” free to anyone who wants it.
Yes. The Corolla is running its 12th generation, and they sell it in 113 countries.
Kia Rio already 24 years running.
Volkswagen Golf is on its 8th generation from 1974.
Not too many compact cars can claim of many years being there and beong recognized.
Yes, I know that someone will come with others like the Suburban, Corvette, Porsche 911, but these are high end.
However there is a common denominator: people knows these nameplates by generations by keeping the name. When every generation the name is changed the car itself does not have presence in the mind of the buyers.
The Malibu has been going for 25 years since 1997, not counting its original run from 1964-1977.
Colorado/Canyon-19 years.
Express-26 years
I’m just mentioning the ones still around, there are discontinued ones that were around for 50 years, like Eldorado, DeVille. Regal, Cutlass, Grand Prix had 30 plus year runs, etc.
I had two Cavaliers…my ’99 Cavalier 2dr had about 32,000 miles before there was a crack discovered in the bottom of the engine block. Got a new engine from GM installed and then sold it to my mother when her car died…she totaled it less than 6 months later. I replaced my ’99 Cavalier with a 2001 Pontiac Sunfire 4dr…put 50,000 miles or so on it without any major mechanical problems. A couple of cars later, I bought a 2004 Cavalier 2dr with the sport package (wheels, spoiler) and that was a good car. I replaced that car with 2006 Cobalt SS Sedan when they came out in the fall of 2005 as a college graduation present to myself.
I had 2 Cavaliers (’99 2dr and an ’04 2dr) along with a 2001 Pontiac Sunfire. My first Cavalier developed a crack in the bottom of the engine block at around 32,000 miles. GM replaced the engine and shortly after that, I sold it to my mother when her car died unexpectedly. She totaled the Cavalier about 6 months later. After I sold her the Cavalier, I bought a 2001 Pontiac Sunfire 4dr and didn’t have any major issues other than having the defective radio replaced shortly after I bought it, put almost 50,000 miles on it. A couple of cars later, I bought my second Cavalier…2004 with the sport package (wheels, ground effects, and spoiler). Didn’t have any issues that car. I eventually traded that car in for a new 2006 Colbalt SS Sedan right after they came out in the fall of 2005. That was my college graduation present to myself. After that, my family continued to grow and I got away from compact cars when I needed more room for car seats.
GM should bring back a small ICE compact sedan like the Cavalier…they need more than just the Malibu as a small car offering…they don’t need any more compact CUV’s.
I own a 2002 4 door Cavalier 2.2L. I found it around the corner from my house. A 96 year old lady was going to scrap the car and getting $200. for it. Bought it on the spot for $200. This was in 2019. It had 42,000 miles on it. I had it inspected and it was in great shape. All I did was fix the front brakes for $250. The car runs very well. After 3 and a half years including insurance I’ve spent about a $1000.
Maybe turn that into an EV and dump the Bolt as this way here they can configure there Ultium Battery into a new model and dump those old Bolt batteries! Just a thought here.
Chevy sells a 2022 “Monza” compact sedan in China.
I remember the 1975-80 rear drive Monza in the US.
I wonder if they will bring the name back to the US.
Interesting little poll I just saw online where there were just under 900,000 responses. The question: what type of vehicle you drive (SUV/CUV, truck, van, sedan/car) Results:
Sedan (wagon, coupe, convertible, hatch, 4 door) = 38%
SUV/CUV = 35%
Truck = 18%
Kind of interesting because this would be considered a rather large number or responses. The results tell a different story to what the manufacturers tell us. Looks to me like the sedan (car) market is still larger than the SUV/CUV market. So this total push for the trucks and SUV/CUV’s is all about the benjamins and not really what people truly want to drive.
**Yes, I combined the sedan, wagon, coupe, convertible and hatch together as they would represent a “car” to most drivers out there.
I had a 1996 Cavalier, great car, 160,000 miles no major problems, believe it was a Z24 , GM does not have enough brains to make this car available, not everyone likes these SUV’S. All these vehicles look the same.
I agree with Rog. The SUV is a good useful body style. But it isn’t the end all to end alls, as GM seems to think. People like variety. At least I do.
The original Cruz had a solid Germanic look that could have been a Volkswagen Jetta. Although it was a small Chevrolet, it looked more expensive than it was with a clean, purposeful, upscale appearance that just looked sturdy. The redesign threw all that away in favor of an overstyled cheap Korean car appearance. I always thought it took a big step down. Same thing happened to the Volt except perhaps more so. Both really lost a lot with their redesigns.
I have mixed feelings about “today’s” G.M. I want it to succeed, but I have this gut feeling like the company is being run for the Chinese overlords and not what is best for the U.S., the “free” world or the shareholders over the long term. I grew up in a General Motors family and married into a family with members whom worked for G.M. We all bought Chevrolets, Pontiacs, Buicks and G.M.C. trucks. The elders, even those who drove Fords, aspired to Cadillac Fleetwoods, which most of them eventually bought. But G.M. after 1966 really started cutting corners and put out cars without enough development work, letting their customers do it for them in the field, a trend that continues to this day. I have driven, but not owned Toyota Corollas. The Toyota is a true appliance with decent reliability and a good reputation. General Motors does not have a real competitor. The Cruze was the first decent safe compact G.M. ever had, but like just about every car G.M. has produced since 1966, once they get the defects and deficiencies fixed, G.M. discontinues the vehicle. Continuity was once a virtue of General Motors. I realize that markets change over time, but I don’t see G.M. responding in a leadership way that inspires (or rebuilds) consumer confidence in the U.S. The challenges that affect General Motors cannot and will not be addressed by changing brand logos (like Buick), building a ridiculously limited-edition car like the Cadillac “Electric Tampon” (the Celestiq) (How great were the Reattas and the Allantes ?) or reviving nameplates with sketchy prior reputations (Anybody want a Kettering Copper-cooled Chevrolet (1923) ?). I do not envision (even if it is a Buick) G.M. surviving the future as a dominant institution in this country, as more and more decisions will likely be made in favor of Chinese interests. After this week, the future of EVs is in jeopardy when electric grid limitations under stress conditions will not permit owners to recharge range-limited vehicles ! Well, I guess we should have invested in the hydrogen fuel option ! I don’t think G.M. is prepared to pivot !
By all means, bring back the Z24! I still have a 1992 & a 1993 Cavalier Z24 Coupe.
Mechelle L: I’m going way back, but I had a 1986 Cavalier Z24 that I picked up used (not the hatch). I liked it, but it was silver with red base cloth seats and I was never crazy about that color combo. I ended up trading that one in for a brand new 1987 in a cool blue (Maui blue??) with the gray up-level cloth. I loved that car and would give almost anything to get one like it in perfect condition.
It’s not for me but it is a good-looking small sedan and should be sold in the US for customers still interested in a fuel-efficient, affordable small sedan.
P.S. GM: Not everyone wants an SUV!!!
I’m surprised that the Cavalier name still exists in Mexico. I thought all Cavaliers were replaced with Cruzes all over the world. I suspect GM didn’t want to use the Cruze name in Mexico because in their language, Cruze could mean cross. GM doesn’t want to be perceived as a company that affiliates with religion for obvious reasons. I guess that’s the reasoning for trademarking the Cavalier name. That Cavalier in Mexico looks like a nice car in the picture. I wouldn’t mind seeing it here.
I agree with Rog. The SUV is a good useful body style. But it isn’t the end all to end alls, as GM seems to think. People like variety. At least I do.
I miss my Chevrolet Cavalier. It was feature rich and did not break the bank while providing economical and reliable commuter transportation in relative comfort. It was also the very first car that I ever owned that had ABS brakes. It was a good car. Millions of real Americans still need reliable work transport. I hope that Chevrolet will step up to fit that need.