GM has made it clear that it will phase out internal combustion engine vehicles by 2035, with the entirety of its retail portfolio set to consist of battery-electric vehicles only. This strategy will not be exclusive to North America, with GM set to offer electric Chevy, Buick, Cadillac and GMC vehicles in a wide variety of markets.
One important market that GM currently operates in that will be included in this EV revolution is Brazil. The automaker has already confirmed it will bring its electric Chevy vehicles to the South American country, including the Blazer EV and Equinox EV, however a new report from local automotive outlet Quatro Rodas states certain Cadillac EVs will also be sold there.
Quatro Rodas‘ report indicates the Cadillac Lyriq would be the first electric model offered by the American luxury brand in Brazil, while the brand’s upcoming small electric crossover, which is roughly the same size as the current Cadillac XT4, may also be sold there. The publication estimates the Cadillac Lyriq would carry a price of around 550,000 Brazilian Real, which is equivalent to about $108,000 USD at the current exchange rate. In the U.S., the Cadillac Lyriq is priced from $62,990 in the base Luxury trim level.
A prototype of the future compact Cadillac EV
Santiago Chamorro, president of GM South America, recently said that the GM subsidiary is exploring new possibilities in Brazil as the automaker transitions to a fully electric product portfolio.
“Electrification brings another perspective to GM in South America, mainly due to the vehicles, technologies and services we develop globally,” Chamorro said in a statement, which has been translated from Portuguese to English. “We are evaluating new business opportunities in the region with a view to greater diversification.”
U.S. customer deliveries of the 2023 Cadillac Lyriq Debut Edition, which entered production at the GM Spring Hill plant in Tennessee in March, are currently under way. Production and deliveries of the Lyriq will slowly ramp up throughout the remainder of the year.
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Comments
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just to remember, GMB in S. Caetano do Sul paid me in Desenho do Produto, after USP Mechanical Engeneering Studies of 5 years the great amount of R$ 1300 monthly, maybe an engineer today receives some R$ 6 000 or 8 000, but then 550000/8000= 68.75 Salaries of a high level worker… GMB maybe lost the references how country is there… If even the EV Bolt after all those 5 years is not offered in their website, it still future, future, future etc, imagine this. Maybe they sell 2 or 3, because it has rich people there, like InBev co-owner, Carlos Alberto da Veiga Sicupira, recently bought an Airbus Helicopter for US$ 18 000 000 carried expensively with A300 Beluga, once in Fortaleza and Campinas… so maybe him. Let`s see what Luis Inacio da Silva does as 3rd time President of Brasil, the unique man to reach this status… none other could do without a diploma such objective. GM keeps doing Flexi motor ethanol, is ok
“Could”? Ok. Europe, Brazil, Moon? How ’bout we see whether the product strategy works in the US and China first? And, if it does, maybe make more for the US and China before worrying about places with no scale.
Brazil is also an American nation, and in South America.
I must have missed the class about the US being part of South America, assuming that is what you’re inferring. In any event, there are many large nations in Asia, but none should distract from proving out the market potential of Cadillac in China.
have my doubts about this statement, in geography, yes, in business or employer relations, no
indeed GM, VW etc does not consider them belonging to the corporation, it is kind another company for employees, GM do Brasil, VW do Brasil, to meke only money for abroad, but if the employee just ask a transfer to California or Wolfsburg, it is considered an extern and receives a NO, this happened to me
GM shall consider brazilian market long time ago, with brands like GMC, Buick and of course, Cadillac . Brazil always considered GM as a selected Brand, and Sales numbers show This. I AM a loyal consumer of Chevy products since 1988 and I would be proud of purchasing This Lyriq….unfortunately, GM takes long time deciding to bring these brands to our country.