The fifth-generation Cadillac Escalade was the number-one most-considered luxury model considered by new vehicle shoppers during Q2 of the 2022 calendar year, per the recent Quarterly Brand Consideration study from Kelley Blue Book and Cox Automotive.
As in the past, the Kelley Blue Book and Cox Automotive Quarterly Brand Consideration study examines which models and brands new-vehicle shoppers consider while researching a new-vehicle purchase. The study is broken down into individual segments, dividing luxury models from mainstream models, with the latest methodology incorporating insights collected from both mobile shoppers, as well as desktop shoppers. Prior to Q1 of 2022, the study methodology only looked at desktop users.
According to the latest Q2 2022 study, the Cadillac Escalade was not only the most-shopped luxury SUV, but it was also the most-shopped vehicle in the entirety of the luxury vehicle segment, which could be considered something of a surprise given the recent rise in fuel prices. The second-most shopped luxury vehicle was the all-electric Tesla Model 3 sedan, while the Buick Enclave crossover took the third spot in-segment.
With regard to Luxury utility vehicles specifically, the Cadillac Escalade was first, followed by the Buick Enclave in second and the Acura MDX in third. Luxury SUV consideration fell to 67 percent in Q2, down from 68 percent in Q1 of 2022, and up from 66 percent last year.
Meanwhile, shopper consideration in the Luxury Car segment was at 54 percent in Q2, up from 51 percent in Q1 and down from 55 percent last year. The top most-considered Luxury Car model was the Tesla Model 3, followed by the BMW 3 Series in second and Tesla Model S in third. The Cadillac CT5 was the fourth most-considered vehicle in the Luxury Car segment.
Notably, Cadillac secured a second-place finish in quarterly brand consideration for the entire Luxury segment, grabbing 17 percent and slotting in under BMW, which grabbed 21 percent. Lexus finished a close third at 17 percent, with Cadillac taking a marginal lead over Lexus thanks to the launch of the all-electric Cadillac Lyriq and the release of new information on the upcoming Cadillac Celestiq flagship luxury all-electric sedan, not to mention a relatively healthy inventory as compared to Lexus.