Cadillac Becomes Official Vehicle Of The US Open5
Cadillac and the United States Tennis Association (USTA) have inked a multi-year sponsorship deal designating Cadillac as the official vehicle of the US Open tennis tournament. Cadillac replaces the former US Open official vehicle sponsor, Mercedes-Benz.
Cadillac will assume its role as official vehicle sponsor this year at the 2022 US Open, and will have a prominent onsite presence at the USTA Billie Jean King National Tennis Center. That includes display of the Cadillac Lyriq all-electric crossover, as well as a 3,000-square-foot “Cadillac Showroom” where tennis fans can experience the luxury marque’s “vision of an all-electric future.”
Additionally, the Cadillac crest will be displayed on the competition court nets during the tournament, while Cadillac will also provide a fleet of vehicles to serve as the official US Open transportation services.
How do you make a pairing like @Cadillac + @usopen even more iconic? Invite me to guide the action. 😉 Let’s do this! 🎾 #BEICONIC #USOpen #Ad pic.twitter.com/XNBT5dSfQb
— James Blake (@JRBlake) August 15, 2022
Cadillac owners who arrive at the site of the US Open will receive complimentary parking in select paid lots, while a few lucky fans will receive a front-row, court-side seat upgrade. What’s more, the first 10,000 fans to arrive for the evening session will receive a Cadillac-branded “Be Iconic” hat.
“At Cadillac’s core is the desire to champion each of us to become the most aspirational and bold version of ourselves. As an organization, the USTA also champions people and organizations that are bold and disruptive, and working towards a better future,” said Global Chief Marketing Officer, Cadillac Melissa Grady Dias.
“As the official vehicle of the US Open, we are excited to leverage this hallmark event to mark the arrival of the Cadillac Lyriq and our brand’s all-electric future in an equally bold way,” Dias added.
The US Open kicks off with Fan Week on August 23rd, while the main draw will take place between August 29th and September 11th.
As a reminder, the Cadillac Lyriq is the luxury marque’s very-first all-electric production vehicle, rated at 340 horsepower and 325 pound-feet of torque when equipped with the single-motor powertrain. Under the skin is the GM BEV3 platform, with production taking place at the GM Spring Hill plant in Tennessee.
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I’m sure .001 Cadillac owners and prospective owners are excited about this decision.
This Cadillac owner is very excited with this news!
A great showcase for Cadillac during these 2 weeks of the US Open!
This is good news. GM’s other brands should get into the act too and become ubiquitous sponsors of shows and being official vehicles of selected sports events. Just like they used to be.
Probably a good marketing decision – good upscale demographics, good geographic location, new vehicles that Cadillac/GM wants to bring to market – a story to tell to people who might be interested.