Buick performed admirably in the recent J.D. Power 2022 U.S. Tech Experience Index Study, with the brand ranked second among mass-market automakers for the implementation and reliability of its in-vehicle technologies.
The J.D. Power Tech Experience Index Study ranks auto brands based on how effectively they implement new vehicle technologies, and how reliable these systems prove to be over time. For this year’s edition of the study, J.D. Power surveyed 84,165 owners of new 2022 model-year vehicles after 90 days of ownership, asking them to report how many problems they’ve experienced with so-called “advanced technologies,” in their car, crossover, truck or SUV. It used this data to assign a ‘PP100’ score to each brand, which is based on the number of problems reported by owners for every 100 new vehicles the brand has on U.S. roads. It also awarded each brand an ‘Innovation Ranking’ based on a 1,000 point scale.
Buick’s Innovation Ranking score of 482 placed the brand third among mass market brands, behind Korean automaker Hyundai in first and its sister brand, Kia, in second. GMC actually tied Buick with a score of 482, while Subaru also achieved this same score. The segement average was 469, with some Buick rivals falling behind this threshold, including VW and Mazda.
EV-based technologies are among the top five most desired technologies in America, according to J.D. Power, while a phone-based digital key is also among the top three most-desired advanced vehicle technologies, the research firm said.
Buick has new electric vehicles coming down the pipe, which should help boost its score even further in future editions of this study, while the MyBuick smartphone app enables phone as a key on vehicles with OnStar connected features enabled. As GM Authority reported previously, a three-year OnStar connected service plan is now mandatory with the purchase of new Buick and GMC vehicles, which the automaker says will give customers “more time to enjoy services such as remote key fob, Wi-Fi data and OnStar safety services.”