Just after GM Authority exclusively reported that the all-new Buick Envista will make its world debut this month, General Motors has just officially announced the imminent introduction of Buick’s new compact crossover in China.
The automaker’s subsidiary in China has revealed the first official images of the all-new Buick Envista and confirmed that it will present it later this month at the 2022 Chengdu Motor Show, as we had already anticipated in our previous report. The event will start next week and will be open to the public from Friday, August 26th to Sunday, September 4th.
“The arrival of the Envista will further expand Buick’s presence in the high-demand premium SUV segment while meeting the diverse needs of our local customers,” said General Director of Buick Sales and Marketing at SAIC-GM, Cesar Toledo, in a statement. “With its stunning design, advanced technology and spirited performance, the Envista will appeal to buyers shopping across multiple vehicle segments,” he added.
The all-new Buick Envista will further strengthen Buick’s crossover portfolio in China, where the brand currently offers five models, including the second-generation Encore, the Encore GX, the Envision S, the long-wheelbase Envision Plus and the China-exclusive midsize Enclave. As such, the compact Envista will arrive as the sixth crossover in Buick’s portfolio, positioned between the Encore GX and Envision S.
Aesthetically, the all-new Buick Envista adopts the Tri-Shield brand’s new Pure Design global philosophy that will be applied to all of its next-generation vehicles. Highlights include a large lower grille, as well as a shark nose that supports the new logo and shapes the split headlights. In addition, the Envista becomes Buick’s first crossover with a low-roof coupe-style body and prominent tailgate.
The first official images show the all-new Buick Envista in GS trim that gives it a sporty appearance, thanks to the exclusive black mesh grille and black 18-inch wheels combined with red brake calipers. All the Envista’s details will be revealed next week during the world debut of the new crossover, whose production is confirmed in China. It’s still unclear if it will be marketed in North America.
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Comments
Looks great. If this comes to US, it might be my next Buick!
Yeah without any tax credit if you dont care as it should be.
Looks nothing like a CRV.
Looks like a Toyota to me !!
Definitely don’t look like any Honda or Toyota!
Toyota have the ugliest cars, yet people buy them. Wouldn’t be caught dead in one!
Replied to MK:
I agree with MK. Does look like a Porsche SUV, especially the front.
Also, look like the Lamborghini Urus SUV too. Compare the Envista with it. Wow!
Good job Buick. It’s about time with the new Buick design vocabulary getting away from the bland boring look of the current Buick lineup.
Definitely don’t look like any Honda or Toyota!
Envista is not an electric vehicle, may only be available in China.
Anxiously anticipating the introduction of Buick EV models for North America soon.
Yes RAV 4.
It’s a Buick that looks nothing like a Buick. When a 123 year old company has to eliminate any vestige of their heritage, it’s a very bad sign and often signals the end. Same thing happened to Oldsmobile with a new logo, all new names, new design language, and new advertising. They even eliminated or minimized their brand name from the body of the vehicles. Soon thereafter, their execution was announced after 101 years in business.
Buick had a distinct look and signature design elements dating back to the 1950s and a distinct logo but this product incorporates none of that and just looks like a generic Asian CUV.
Ci2Eye: This is one of those times where you and I seem to agree. I hope we are wrong and Buick does well, but only time will tell.
I was selling at the store with Buick’s from 1988 till 1995 and again (same store) from 2007 through 2010. So I was flipping Buick’s when Olds was still fairly strong and then watched them make all the changes to Olds. Buick was always cross-shopped with Olds (but seldom Pontiac or Chevy). The one biggest thing I recall Olds doing that pushed many customers into our Buick showroom was when they eliminated the split bench front seats. It was from that point forward that I sadly watched Olds dwindle to nothing while GM defended the steps they took saying that Olds was more of the import fighter. Sure. Whatever.
My fear is similar to yours: GM has diluted Buick so much and alienated so many buyers because they are chasing the wrong people. My opinion is that they are going after people who will never, no matter what, buy a Buick. Sad.
If they are going after the wrong people, I’m curious how they think that bland, soulless crap could entice them.
I’m just going to assume this is intended for China. Those are the right people, because they like Buick.
Nate: Buick is considered “near luxury”. So not Cadillac level but not Chevy or Ford or Mazda level either. Although I don’t find this Envista bad looking, it’s just not what a Buick should be. It’s ok for GM to have one brand with a more “traditional” lineup. It’s ok to offer sedans along with some SUV/CUV’s. It’s ok to have some chrome. It’s ok to give customers a softer seat with the option of a bench if that’s what a customer wants. It’s ok to bring some long lived styling cues into the modern age. It’s ok to still make cars that older people would want. I feel it’s too late for Cadillac, as that ship has sailed long ago as they chose to chase after BMW and MB on the sportier side. Chevrolet wants to be all trucks/SUV’s while leaning towards the lower end. But GMC and Buick (IMO) are just lost and GM doesn’t seem to know what to do. Those two brands have way too much overlap for being (mostly) in the same dealerships and it’s like GM is trying to make Buick and GMC one single brand. With cars (crossovers) like this, they are well on their way and the Buick name only stays around because of China.
Just me doing a bit of imagining, but I think the Enclave will go away, and the dealers will ease the customers into whatever GMC is the same size. I don’t know; I can’t keep track anymore.
“…was when they eliminated the split bench front seats.”
Now, ALL of the manufacturers have done so, and I am one of those who likes a split bench. It means no console. It means far more lateral legroom. More spacious feel. I don’t feel trapped.
Like it very much.
@ Ci2Eye: I feel like this is a disingenuous grievance you’ve created because that’s what you do.
One can easily argue that the conservative and staid Buicks of the late 80s through now are nothing like Buicks at their heyday and that they go deeply against the brand’s heritage. Google Gran Sport, Skylark, or Grand National.
seems a porsche
MK:
Yes I agree with you. Does look like a Porsche SUV, especially the front.
Also, look like the Lamborghini Urus SUV too. Compare the Envista with it. Wow!
Good job Buick. It’s about time with the new Buick design vocabulary getting away from the bland boring look of the current Buick lineup.
Definitely don’t look like any Honda or Toyota!
Envista is not an electric vehicle, may only be available in China.
Anxiously anticipating the introduction of Buick EV models for North America soon.
the north american buick market doesn’t need another underpowered small cuv with cheap interior materials. gm needs to make an actual ev for buick because as it stands right now (imo), buick is the most boring, bland, and cheap of the 4 gm brands.
People nowadays are so into “brands”. Most of the under 40 crowd wouldn’t consider a Buick or a Cadillac because their Grandpa drove one. One need to look no farther than the Starbucks brand. People sit in drive thru windows 20 cars deep and pay $5 for a latte so they can “be seen” grasping that Starbucks cup. Same with labels like Gucci and Coach. Who in their right mind would pay $600 for a purse?
This is a late response, but I would argue that Buick is starting to make a comeback within the younger markets. My mom bought me a fully loaded 2013 Buick Encore my sophomore year of high school (right at the end of 2019) I drove all my friends around in that car and they came around to absolutely loving it. They complimented how nice the interior was, how quiet it was, the number of features it had for a 2013 car, and how well it handled. My friend’s boyfriend got a 2021 Buick Encore GX as his first car from his parents and now she wants to trade her Jetta in for an Encore as well. There were also about 3 other students who had Encores and loved them (I went to a small private high school so 3 of the same car in the parking lot is pretty substantial). My only real gripe with it was how gutless the 1.4 turbo is. If they gave it a 1.6 turbo or even a smaller V6, that car would have been perfect. I sold the car as I am in college now, but I plan to give Buick another look post-graduation. Hopefully, they’ll have transitioned the Encore to a hybrid or full EV by then!
“Are old women the only people buying new vehicles now?”
Well, it IS a Buick.
And here you are reading a Buick article, and then commenting on it. LOL
I guess since this particular Buick is only for China, none of us should be talking about it at all?
“I wouldn’t be caught dead wearing a hat like that, but it looks great on you sir”
At least if it stays in China we won’t have to look at it here in NA!
I read thgese comments and find it hard to understand, Buick is building some of their best vehicles ever right now , Encore GX, Envision , Enclave. The quality is there and sales are very strong especially in China.
In north America these vehicles have suffered in the past 2 years and its all over the chip shortage, GM is using all of their Chips in large pickups and SUV
Buick is at the top of the heap in quality especially with Encore GX and Envision.
The issue is not the lack of customers , but the lack of vehicles on the lots to sell.
Buick though in the NA will be in a tougher spot with the transition to electric, with the Chevy Blazer SS and the Cadillac Lyriq
Where is the space for Buick , how will they be different , add to that GM will build a Honda Crossover EV
I see the jeopardy for Buick is not the styling or quality of todays cars , but rather the transition to EV and their inability to differentiate in a crowded market.
Not sure GM is wise to build a Honda EV , i don’t see long term what is in it for GM and it will be more competition for their own brands. GM may be a leader in EV’s in the near future, and to give this technology to a competitor does not make sense!!
Interesting take on Honda. My friend is a huge Honda fan that was appalled they would let GM build a vehicle for them.
It will be interesting to see how they do.
As far as transferring technology to Honda, that doesn’t really make any sense. There isn’t any technology to transfer to them.