Unlike some new electric vehicles, the Cadillac Lyriq features a faux front “grille” that’s intended to give it a similar appearance to a traditional internal combustion engine vehicle, despite there being less of a need for front air intakes in an EV. This grille houses a series of LED lights which, along with the vehicle’s LED headlamps and Daytime Running Lights, will play a rather intricate light show when the driver approaches the vehicle.
GM demonstrated this welcome light show for members of the media during the press launch of the vehicle in Utah. Demonstrating the vehicle’s factory light show on stage would have been a bit underwhelming, though, so the automaker also hired artistic design house Lightswitch to curate a light show using LED lights, spotlights and underbody lights. The light show was designed to compliment and accentuate the Cadillac Lyriq welcome lights, which Cadillac Chief Designer Andrew Smith describes as a “complex animation pattern.”
The Lyriq’s welcome light show initiates as the driver approaches the vehicle with the key in their pocket, or their phone if they are using the smartphone as a key feature. The vehicle will also prepare the cabin for the journey while this light show plays, adjusting the seats and mirrors and initiating the climate control based on pre-set adjustments. Once inside, occupants can adjust the vehicle’s interior ambient lighting to their liking, including the lighting intensity and color, further accentuating the vehicle’s focus on lighting effects and ambience.
Check out the video embedded below to see the Cadillac Lyriq welcome light show, along with the automaker’s specially choreographed light show developed by Lightswitch. The Cadillac Lyriq is currently in production at the GM Spring Hill plant in Tennessee.