Unlike some new electric vehicles, the Cadillac Lyriq features a faux front “grille” that’s intended to give it a similar appearance to a traditional internal combustion engine vehicle, despite there being less of a need for front air intakes in an EV. This grille houses a series of LED lights which, along with the vehicle’s LED headlamps and Daytime Running Lights, will play a rather intricate light show when the driver approaches the vehicle.
GM demonstrated this welcome light show for members of the media during the press launch of the vehicle in Utah. Demonstrating the vehicle’s factory light show on stage would have been a bit underwhelming, though, so the automaker also hired artistic design house Lightswitch to curate a light show using LED lights, spotlights and underbody lights. The light show was designed to compliment and accentuate the Cadillac Lyriq welcome lights, which Cadillac Chief Designer Andrew Smith describes as a “complex animation pattern.”
The Lyriq’s welcome light show initiates as the driver approaches the vehicle with the key in their pocket, or their phone if they are using the smartphone as a key feature. The vehicle will also prepare the cabin for the journey while this light show plays, adjusting the seats and mirrors and initiating the climate control based on pre-set adjustments. Once inside, occupants can adjust the vehicle’s interior ambient lighting to their liking, including the lighting intensity and color, further accentuating the vehicle’s focus on lighting effects and ambience.
Check out the video embedded below to see the Cadillac Lyriq welcome light show, along with the automaker’s specially choreographed light show developed by Lightswitch. The Cadillac Lyriq is currently in production at the GM Spring Hill plant in Tennessee.
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Comments
I wish they would just show the car lights ONLY and not all the other BS around and under id!
Look! For the negative ninnies out there I’m not disparaging anyone one or group but merely point out the clear facts that, if you watch the Lyric commercials one one of them features a “white male”, so what does that tell you about GM/Cadillac’s target market for this vehicle ?
Robert:
After reading your post I think it’s you that is the “negative ninnie”.
Well you do know what they say about opinions ! They are like @$#holes everyone has one.
That was a lame video!
GM do not care about the race or sexual orientation of a person. If you can afford the vehicle, they will sale it to you, even if you can’t; they will give you the credit to buy it. The Cadillac Lyriq is one of the sexiest EVs on the market.
Not much value added there.
I like the styling of the Lyriq however, I am not sure why the lighting has become one of the major selling points?
Because when you have no steak, sell the sizzle.
Presumably it was more impressive in person. The video version shown here is over-produced, ridiculously self-important, and lame.
No classic car needs a light show to market it. Basic elegance comes with the term classic.
All of this glitz and blinky-blink reminds me of the huge contrast between Lincoln and Cadillac in the early 60s. Caddies were chrome, fins, flash-flash, look-at-me!!!, while the Lincoln had an understated, clean design that to this day holds up well.
Not trying to be combative with your comments but Lincoln’s from the 60’s that I recall had hidden headlights and suicide doors. And very boxy. Different strokes for different folks I guess. However it does seem to me that the Cadillacs from the Sixties are selling at higher prices at auctions. I never owned either car from that era, just an observation.
What is with this singular focus on this none important detail? It’s making you look like a person who supports those crazy unhinged fringe groups in America.
All this emphasis on all this goofy crap… Better be defeatable on the car I ordered since I don’t want an attention – getting expensive car.
I currently own only GM products – but each one of them has goofy idiosynchracies you just learn to tolerate if the over-arching features of the car make it worthwhile. Seems like the same with the Lyriq.
Or is Cadillac going back to the time when only black drug dealers drove Buick Electra 225s and Cadillac DeVilles?
Things were fine until your last sentence. I figured you were a member of the MAGA crowd, but not one to join in with the hater trolls.
You will be disappointed when a Cadillac customer service advisor tells you that there is no defeat switch for the light show. So, do yourself a favor and cancel your order while you are ahead.
JOHNls_39:
GM FAN just stated that the lighting promo may be deactivated….
GOOD !!!
That’s just another item on the list of crap to be deactivated, like the ‘RAIN SENSING WIPERS’ (which incidentally killed interval wiper operation when active) – that feature only worked when it wasn’t raining and didn’t wipe at all when it started raining (on my 2014 ELR). Since I always DEACTIVATE all this crap with every GM car to the extent possible on the first day, I usually forget (just like a bad nightmare) that the car even had the feature.
Ridiculous. Could it be possible that some people just want to approach and enter their vehicle without any fanfare? What if I don’t want to play Captain Fantastic in the Safeway parking lot? What if I don’t want to be noticed at all? I don’t even like it that the interior lights on my Cruze turn on the second I kill the engine. Perhaps there are times when people don’t want to be sitting in their car in the middle of the night with a spotlight fixated on them like tropical fish in an aquarium. In some cities, that’ll increase your chances of being carjacked or killed. Have the techie geniuses considered that? Does one have to buy a Charger Pursuit to get a little privacy?
Axe the stupid lights. Have enough faith in the vehicle to stand on its own merits without the dog and pony show.
We will be in the market to replace our second Tesla in 2023-2024. The Lyric would be a contender BUT my wife would never drive a vehicle with a light show. We will see what the actual production vehicle has. I think negative about any first year production EV.
Second Tesla? Rick I owned ONE TESLA and it was more than enough for me…
GM’s intrinsic strength is that it actually occasionally tries to build reliable cars… My ELR had great Reliability, and then great Trade In Value…. I’m in a ‘Limbo’ transaction in that everything has been agreed upon and in writing – for when the 2wd “Luxury” Lyriq actually arrives.
FORD used to build semi-reliable vehicles – but I can remember my seniors talking about routine troubles with FORDS back to 1965. And then of course the Late 1950’s EDSAL that had that electric motor activated automatic transmission shift actuator which would freeze and leave the owner stranded at the most miserable time of the year…
If I was in the market for a petroleum fueled vehicle, an F-250 with a manual transmission would be a consideration… But a Mach E, or Tesla? No thanks….
GM has goofy crap around the edges but the basic car is usually good, and there are few hastles during the warranty period (with some stark exceptions).
IMO, the light show will be commonplace and people could care less and won’t turn an eye. The light show may not be showy or broad as some make it out to be in person. Years ago, It was no different from a remote start when the car interior and exterior lights turned on when you walked up to the car with a key fob.
Years ago when LED light pipes on headlamps was coming out, people complained and no one seems to car anymore because just about every car has them. The same difference with the light show too will happen.
Based on the comments, I say none of you guys seen the LYRIQ in person to make that conclusion you want the light show deactivated based on a video you see.
I like others already commenting, hope this “feature” can be turned off. It is the last thing I would want happening when walking out to the car after dark or in any parking lot any time of day and draw attention to myself approaching the car. This “feature” all but screams, come carjack me, come rob me, come assault me. Sad state of affairs our society is in today but unfortunately true just the same.