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GMC Sierra Sales Lost Some Segment Share During Q2 2022

GMC Sierra sales decreased in the United States, Canada, and Mexico during the second quarter of 2022.

GMC Sierra Sales - Q2 2022 - United States

In the United States, GMC Sierra deliveries totaled 62,321 units in Q2 2022, a decrease of about 17 percent compared to 75,495 units sold in Q2 2021. Sierra 1500 (LD) sales fell 37.5 percent to 33,533 units, while Sierra HD sales (2500HD and 3500HD) increased 31.7 percent to 28,788 units.

In the first six months of the year, Sierra sales decreased about 14 percent to 118,938 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
SIERRA -17.45% 62,321 75,495 -14.07% 118,938 138,412

GMC Sierra Sales Detail - Q2 2022 - USA

ModelQ2 2022 / Q2 2021Q2 2022Q2 2021YTD 2022 / YTD 2021YTD 2022YTD 2021
Total-17.5%62,32175,495-14.1%118,938138,412
Sierra LD-37.5%33,53353,640-28.9%70,33898,897
Sierra HD+31.7%28,78821,855+23%48,60039,515

GMC Sierra Sales - Q2 2022 - Canada

In Canada, GMC Sierra deliveries totaled 13,983 units in Q2 2022, a decrease of about 14 percent compared to 16,196 units sold in Q2 2021.

In the first six months of the year, Sierra sales decreased about 18 percent to 27,063 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
SIERRA -13.66% 13,983 16,196 -17.66% 27,063 32,866

GMC Sierra Sales - Q2 2022 - Mexico

In Mexico, GMC Sierra deliveries totaled 528 units in Q2 2022, a decrease of about 14 percent compared to 617 units sold in Q2 2021.

In the first six months of the year, Sierra sales decreased about 20 percent to 973 units.
MODEL Q2 2022 / Q2 2021 Q2 2022 Q2 2021YTD 2022 / YTD 2021 YTD 2022 YTD 2021
SIERRA -14.42% 528 617 -19.59% 973 1,210

Competitive Sales Comparison (USA)

The 17 percent drop in GMC Sierra sales keeps Big Red’s full-size truck range in fourth place in the full-size mainstream pickup truck segment during the second quarter of 2022. The Ford F-Series (see running Ford F-series sales) remained in first place with a very slight increase in sales to 158,644 units, while the Sierra’s corporate cousin, the Chevy Silverado (see running Chevy Silverado sales), placed second in spite of a 13 percent drop to 143,032 units. The Ram Pickup remained third with a 28 percent slip to 117,867 units, followed by the Sierra in fourth. The Toyota Tundra followed in fifth place with a 12 percent slide to 21,673 units, while the Nissan Titan placed last with a 53 percent drop to just 4,797 units.

Sales Numbers - Full-Size Mainstream Pickup Trucks - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
FORD F-SERIES -1.03% 156,602 158,235 31% 26% -17.95% 297,049 362,032
CHEVROLET SILVERADO -13.17% 143,032 164,731 28% 28% -9.33% 264,139 291,322
RAM RAM PICKUP -28.23% 117,867 164,232 23% 27% -21.75% 244,983 313,068
GMC SIERRA -17.45% 62,321 75,495 12% 13% -14.07% 118,938 138,412
TOYOTA TUNDRA -12.37% 21,673 24,731 4% 4% +1.03% 44,316 43,865
NISSAN TITAN -53.49% 4,797 10,313 1% 2% -36.93% 11,212 17,776
TOTAL -15.30% 506,292 597,737 -15.93% 980,637 1,166,475

From a segment share standpoint, the Sierra earned 13 percent, down one percentage point. The F-Series held a 31 percent segment share, up five percentage points while the Silverado maintained a share of 28 percent. The Ram held a 23 percent share, down four percentage points. Finally, the Tundra maintained a four percent share, while the Titan held just a one percent share, down one percentage point.

Below, we’re providing Honda Ridgeline sales for informational purposes, since the model straddles the midsize and full-size pickup truck segments.

Sales Numbers - Honda Ridgeline - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 YTD 22 / YTD 21 YTD 22 YTD 21
RIDGELINE -10.10% 10,608 11,800 -18.76% 19,797 24,370

Combining sales of the two full-size GM truck lines, the Sierra and Silverado, presents 205,353 deliveries for a healthy 40 percent segment share, putting The General solidly in first place and ahead of Ford by nearly 47K units, as well as ahead of Ram by over 87K units. Accordingly, GM continues to reign as America’s best-selling purveyor of full-size pickup trucks.

Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q2 2022 - USA

MODEL Q2 22 / Q2 21 Q2 22 Q2 21 Q2 22 SHARE Q2 21 SHARE YTD 22 / YTD 21 YTD 22 YTD 21
CHEVROLET SILVERADO -13.17% 143,032 164,731 70% 69% -9.33% 264,139 291,322
GMC SIERRA -17.45% 62,321 75,495 30% 31% -14.07% 118,938 138,412
TOTAL -14.52% 205,353 240,226 -10.86% 383,077 429,734

The full-size mainstream pickup truck segment contracted 15 percent to 508,334 units in Q2 2022, meaning Sierra sales slightly underperformed the segment average.

The GM Authority Take

GMC Sierra sales fell in roughly in line with the segment average. Even so, combined sales of the two full-size GM trucks from Chevy and GMC kept the automaker at the top of the full-size mainstream pickup truck segment. One competitor will soon drop off the list, as Nissan is set to axe the Titan from its lineup due to low sales and demand. The full-size pickup was first introduced for the 2004 model year.

2022 GMC Sierra 1500 Denali Ultimate

Sierra sales were again impacted by various production hurdles even as recently as June due to the ongoing global semiconductor microchip shortage. Production of the refreshed 2022 GMC Sierra was delayed back in February 2022 and again for two weeks in March before finally resuming in April. However, the refreshed 2022 GMC Sierra 1500 did begin to finally arrive at GM dealerships in the U.S. in March.

As a reminder, the GMC Sierra 1500 is assembled at the GM Fort Wayne plant in Indiana as well as at the GM Silao plant in Mexico, while the Sierra HD is produced at the GM Flint plant in Michigan. Additionally, production of the 2023 GMC Sierra 1500 will commence this August, GM Authority has learned.

2022 GMC Sierra 1500 AT4X Interior.

2022 GMC Sierra 1500 AT4X Interior

We expect GMC Sierra sales to improve as more truck shoppers become interested in and purchase the refreshed 2022 GMC Sierra 1500. Highlights of the updated model include new exterior styling, a completely overhauled cabin, powertrain improvements, as well as the addition of the range-topping Sierra Denali Ultimate and the all-new Sierra AT4X off-roader. The Sierra Denali Ultimate is GMC’s most luxurious pickup yet, while the Sierra AT4X is (mostly) GMC’s equivalent to the new Silverado ZR2.

Beyond product-level reasons, we expect Sierra sales to improve as GM makes more of the full-size trucks.

2023 GMC Sierra 1500 AT4X AEV Edition

It’s also worth noting that the recently-unveiled 2023 GMC Sierra AT4X AEV Edition will also be a draw for truck buyers, as Big Red’s most capable Sierra 1500 off-roader from the factory. American Expedition Vehicles (AEV) has previously collaborated with The General to create the Chevy Colorado ZR2 Bison. Beyond that, GM is hard at work on a refreshed GMC Sierra HD (2500 HD and 3500 HD).

The updated heavy duty trucks are expected to deliver updated styling, a new interior, more power and torque from the turbodiesel Duramax V8 engine, and a transmission upgrade for the 6.6L V8 L8T gasoline engine (expected to switch from the current 8-speed to the 10-speed). And, as GM Authority was first to report, GM is developing a new GMC Sierra HD AT4X as part of the 2024 model year refresh that will slot above the “regular” GMC Sierra HD AT4. Recent spy shots of a prototype Sierra HD AT4X confirm our original reporting.

Refreshed 2024 GMC Sierra HD AT4X prototype

In addition, GM Authority recently spied the refreshed 2024 GMC Sierra HD interior for the very first time, showing a new center stack configuration that most likely will mirror the one on the refreshed 2022 GMC Sierra 1500. It’s worth noting that the Sierra HD refresh was originally planned for the 2023 model year, but was delayed until 2024 as a result of continuing setbacks stemming from the COVID-19 pandemic, which has caused several GM vehicle launches to be delayed or otherwise pushed back by a model year.

A teaser image of the upcoming GMC Sierra EV.

A teaser of the upcoming GMC Sierra EV

In even bigger news, GM teased the upcoming electric GMC Sierra pickup at the end of last year. The electric GMC Sierra electric will be the third EV in GMC’s lineup, after the GMC Hummer EV pickup and GMC Hummer EV SUV. Just like the two GMC Hummer EV model variants, the electric Sierra will ride on GM’s BT1 platform while making use of GM’s Ultium battery system and Ultium Drive motors.

The introduction of the refreshed Sierra 1500, updated Sierra HD, and all-new Sierra EV, combined with expected higher production capacity, should boost sales of the nameplate, particularly given that a whopping 43 percent of pickup owners plan to own an electric truck in the next decade.

About The Numbers

  • GMC Sierra sales include:
    • GMC Sierra 1500, Sierra Denali 1500 and variants
    • GMC Sierra Heavy Duty models, including:
      • GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
      • GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
    • GMC Sierra Chassis Cab
  • Chevrolet Silverado sales include:
    • Chevrolet Silverado 1500 and variants
    • Chevrolet Silverado Heavy Duty models, including:
      • Chevrolet Silverado 2500HD and variants
      • Chevrolet Silverado 3500HD and variants
    • Chevrolet Silverado Chassis Cab
  • Ford F-Series sales include:
    • Ford F-150 and variants
    • Ford F-Series Super Duty models, including:
      • Ford F-250 Super Duty and variants
      • Ford F-350 Super Duty and variants
      • Ford F-450 Super Duty and variants
      • Ford F-550 Super Duty and variants
    • Ford F-Series Chassis Cab
    • Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
  • Ram Pickup sales include:
    • Ram 1500 pickup and variants
    • Ram 2500 pickup and variants
    • Ram 3500 pickup and variants
    • Ram Chassis Cab
  • Toyota Tundra sales include:
    • Toyota Tundra and variants
  • Nissan Titan sales include:
    • Nissan Titan and variants
    • Nissan Titan XD and variants

Vince grew up in a GM family, likes manuals, and thinks this is the golden age of the automobile.

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Comments

  1. 37 year loyal GM owner. Reserved my Denali ultimate in November ordered it and put my deposit down 1 January got my money back when they couldn’t produce super Cruise. Get no special accommodations on a 2023 since I’ve been waiting 10 months they have struggled to fix the things wrong. With my 2019 listen to a squeak in the front end for three years before they came up with the updated part I don’t have a lot of faith in GM right now.

    Reply
  2. big issue now is their suppliers don’t want to come back to GM

    Reply
  3. Difficult to find a truck and as dealer that knows what options are available. Dealers kept telling me GMC does not offer massage seats and no plans thru 2024. Talk to a guy in a denali and his had it already….one dealer said yes, he just sold one with the seats. I reserved my electric through him. I could not find a HD easily, and when you did they were 10K over MSRP. I will wait.

    Reply
  4. Well, what do they expect when there is no product to sell and what they do have to sell is marked up way over MSRP. I want a new AT4X, but when it’s priced like a Raptor and doesn’t offer the same off-road capabilities and prowess, they can keep it. If this is the new way of doing business I’ll just hang onto my 12 year old Duramax.

    Reply
    1. It offers more prowess and regular off road capabilities, just less in the high speed parts. Besides, chances are you fall in the 95% group who doesn’t off road and won’t need it so go buy an AT4 and save some coin or even a more luxurious model, chances are high you like all those goodies like leather massaging seats…

      Reply
  5. Watch sales drop even more once the forced OnStar goes full into effect. I was looking at a new Acadia for the wife but will stay with Chevrolet now.

    Reply

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