GMC has ranked third among mass-market brands in the latest J.D. Power 2022 U.S. Automotive Performance, Execution and Layout (APEAL) study.
The J.D. Power APEAL Study is now in its 27th year, and measures “owners’ emotional attachment and level of excitement with their new vehicle.” This measurement is based on survey responses from owners of new 2022 model-year vehicles, who were surveyed after 90 days of ownership. J.D. Power collected a total of 84,165 survey responses for the latest 2022 study, which was fielded between February and May of this year, based on vehicles registered between November of 2021 and February of 2022.
The survey examines 37 individual vehicle attributes, including things like how comfortable the seats are, to the thrill felt when stepping on the throttle. J.D. Power then uses survey responses to compute an overall APEAL Index score, based on a 1,000-point scale.
This year, GMC was ranked third among mass market brands, scoring 856 points on the APEAL Index. At the top of the mass-market segment was Dodge with an APEAL Index score of 882, followed by Ram with an APEAL Index score of 863. The segment average was 841 points. Notably, GMC failed to secure any top finishes with regard to individual model segments, although the GMC Yukon was a runner-up in the Large SUV category, in which the Jeep Wagoneer was recognized as the highest-ranked model. Additionally, the GMC Sierra was a runner-up in the Large Light Duty Pickup segment, in which the Ram 1500 was recognized as the highest-ranked model.
As GM Authority covered previously, GMC also ranked well in the latest J.D. Power 2022 Initial Quality Study (IQS), grabbing seventh place among a total of 33 car brands ranked and studied. The J.D. Power IQS ranks car brands and models based on a metric dubbed Problems Per 100 vehicles, of PP100, with a lower score indicating higher initial quality. GMC scored 162 PP100, as compared to the industry average score of 180 PP100.
Source: J.D. Power