General Motors announced that it has renewed its strategic partnership with the Road Safety and Experimentation Center of Argentina (CESVI, for its acronym in Spanish) to promote a safer road culture in the country and other South American regions.
GM’s partnership with CESVI Argentina was born in 2017 and begins its fifth year of mutual collaboration with a comprehensive program that trains drivers in road safety. In addition, this agreement includes resource exchanges and content generation published in different Spanish-speaking communication channels in the South American region.
“This agreement follows the guidelines of our vision of achieving zero accidents and seeking constant awareness about road safety,” said Vice President of GM Argentina, Uruguay, and Paraguay, Federico Ovejero, in a statement. “We are convinced that the strategic relationship with CESVI, which includes our Chevrolet Cruze at the service of its training, is very positive for our entire value chain in Argentina,” he added.
The partnership between GM and CESVI Argentina allows for a permanent collaboration to promote road safety among drivers, with an education program that includes specialized courses at the safety center facilities in Buenos Aires as well as workshops and awareness talks in some of Argentina´s cities. It also allows for the publication of CESVI investigation results and tips to prevent road accidents.
General Motors provides Chevy Cruze units locally manufactured at the GM Alvear plant, to be used in the practical courses and activities offered by CESVI in Argentina. These practices are broadcast on the internal communication channels of both companies.
CESVI trained more than 3,500 people in 2021 through 370 courses, including The Safe Driver, The Predictive Driver, Driving in Adverse Conditions, Guided Driving in Light and Heavy Vehicles, and Safe Driving Habits, among others. People trained include government officials and companies from different industries.