After presenting its zero-emissions strategy and announcing the arrival of three Chevrolet EV models in South America, General Motors has just launched an educational web series on electric vehicles in the southern region of the continent.
This new educational web series was specifically developed for the South American region, taking local-market characteristics into account as well as the power grid in the area where very few zero-emission vehicles are currently sold. The web series is called “Carro elétrico sem dúvida,” which loosely translates to “Electric car without a doubt,” and it debuts with an episode that explains the essential differences between electric and hybrid cars.
“It is important to clarify for the consumer that there are different levels of electrification, which influence the vehicle’s emissions and use,” said Director of EVs Strategy for GM South America, Marcos Paiva, in a statement. “Policies aimed at reducing emissions, greater awareness of the benefits of zero-emission cars, and rising fuel prices are contributing factors to the increased global interest in EVs,” he added.
GM South America states that this initiative aims to answer consumers’ most common questions regarding electric vehicles, which in 2021 had the highest growth rate in the global automotive market and whose acceptance is growing with every passing day.
In fact, the latest edition of the Global Electric Vehicle Outlook of the International Energy Agency (IEA) reveals that total sales of fully electric vehicles reached a record 4.9 million units in 2021, more than double the amount recorded in 2020. The most important market is China, where zero-emission vehicles represent 13 percent of global sales.
The new web series is part of GM’s strategy to lead the EV market in South America, where the company has never introduced any hybrid vehicles. Now is preparing to jump directly to a full range of zero-emission vehicles by mid-decade. The confirmed product offensive includes the new Chevy Bolt EUV due later this year as well as the upcoming Chevy Blazer EV and Chevy Equinox EV.