GM Launches Call To Expand Cheyenne Brigade In Mexico2
General Motors has just launched a call to civil society institutions in Mexico to expand the Cheyenne Brigade, the company’s flagship vehicle and the most popular social responsibility program in the Latin country.
The automaker’s Mexican subsidiary launched the call through its social networks, inviting new non-profit institutions to the Cheyenne Brigade that have a sustainable project and that have the need to mobilize supplies. The program, made up of a fleet of Chevy Cheyennes, seeks to support the most vulnerable communities in Mexico with the transfer of raw materials, construction materials and humanitarian aid.
“We are excited to create new alliances through the Cheyenne Brigade to support communities in developing sustainable construction projects and activities that help them improve their quality of life,” said Director of Communication and Public Relations of GM Mexico, Teresa Cid, in a statement. “Cheyenne Brigade represents one of the actions of our Social Responsibility strategy that we are most proud of,” she added.
Mexican non-profit institutions that wish to receive support from the Cheyenne Brigade must send their contact information such as the name of the institution, email and telephone number in a direct message to GM Mexico on any of the company’s digital platforms. Once the data is received, the company will contact them to find out the details of their projects and start the evaluation process.
Subsequently, the applications will be evaluated by the GM Mexico Social Responsibility Committee, which will be in charge of selecting the new institutions that will work with the Cheyenne Brigade, taking into account the impact of the initiatives. Said Committee will inform the selected institutions of the following steps to begin receiving support from the program and officially join as a new ally.
Since its creation in 2010, the Cheyenne Brigade has traveled more than 660,000 km (about 410,000 miles) and has benefited almost 700,000 people in more than 315 low-income communities in 20 states of Mexico. In its almost twelve years of history, this GM social responsibility initiative has worked in alliance with around 55 non-profit institutions in the Mexican Republic.
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Is this a one off thing or is GM bringing back the Cheyenne nameplate. I liked the old days where you had the base, Scottsdale, Silverado, and Cheyenne trim levels in the Chevy Pickup line! I guess I’m old school.
Wasn’t it Cheyenne, Scottsdale, Silverado in Chevy’s square body PU and SUV lines? Or is my fifty something memory kicking in again.