GM Files To Trademark Ultium Charge 360
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General Motors has filed to trademark Ultium Charge 360, GM Authority has learned.
Filed on July 22nd, 2022 with the United States Patent and Trademark Office (USPTO), the application is assigned serial number 97516657. The application carries a Goods and Services description of “Charging stations for electric vehicles, downloadable software in the nature of a mobile application for location and navigating to electric vehicle charging stations, monitoring the electric charge and status of electric vehicle batteries, and paying for charging.”
Unlike many GM trademark filings we cover here on GM Authority, we already know what the Ultium Charge 360 name will be used for. This is the name of GM’s so-called “holistic charging” software, which allows owners of its EVs to easily locate open charging stations and pay for a charging session. This removes some of the confusion when it comes to paying for charging, as many stations are operated by different companies that require various accounts and/or applications to be used. To solve this, GM has partnered with operators like ChargePoint, Blink, EVGo and Flo to streamline the process.
In addition to combining different third-party charging companies/applications onto one platform, Ultium Charge 360 also allows users to track their vehicle’s current charge status and monitor the condition of their EV’s battery pack. Travis Hester, GM’s chief EV officer, has said that Ultium Charge 360 will help promote EV adoption among its customers, making it easier to locate and pay for charging and thereby reducing range anxiety.
“GM agrees with the customer need for a robust charging experience that makes the transition to an EV seamless and helps drive mass adoption,” Hester said previously. “As we launch 30 EVs globally by the end of 2025, Ultium Charge 360 simplifies and improves the at-home charging experience and the public charging experience – whether it’s community-based or road-trip charging.”
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How’s that charging station going to work during brown outs when the electrical grid can’t even handle the power needed for AC to keep you cool? Tomg
Tomg:
Ever tried to pump gasoline without electricity?
Megeebee:
Large gasoline vendors in my area all have relatively small emergency GENERACS which run off Natural Gas – since a smallish machine is plenty for 16 ‘pumps’. (Actually, the entire complex would have 2 – 2hp 87 octane pumps and 1 – 2 hp 91 octane pump). The MAJORITY of the time only 1 of the 3 pumps is running, and the 91 octane pump only runs when someone selects mid-grade or premium – and the second ’87’ pump only runs during high (over 8 dispensers ‘pumping’) vending times.
A SINGLE Fast charger drawing 200 kw for a SINGLE PLUGIN CAR will power SEVERAL 16 pump Convenience Store / Gasoline Vendors, with most of that load running the attached mini-supermarket.
So in the time ONE EV charges – the same amount of electricity will fill around 500 gasoline powered cars…
The people who love their ICE vehicles have a very practical point here.
Tomg:
Yup – Woke states are going to have trouble. Including mine – but at least the ‘proposal’ to eliminate Demand Charges in NY State from public fast chargers DIED IN COMMITTEE.
i ONLY drive electrics – but as 80% of us plug in drivers do – we mostly charge at home overnight when it is BENEFICIAL, not detrimental to the ‘Grid’. I and many others are willing to pay our fair share for whatever utility charges we incur while fast charging.
If they give overly discounted electricity to public chargers, what would keep non-profits such as “Meals on Wheels” from saying –
“What is the big social benefit of electric cars over what we do? We save the elderly from STARVATION… What good do you do to the point where you should get a benefit and we shouldn’t?”
Huh, and why d’ya suppose more and more people need air conditioning? Could it be that the ever-growing supply of greenhouse-gas emissions is trapping heat in our atmosphere? Could it? No, the whole global warming thing is just a hoax, right? No need to transition away from oil and coal….
Hopefully they will be semi intelligent chargers where you tell the charger how long you have to charge and it adjusts accordingly.. slow charge for 8 hour parking medium rate for two hours and only use high rate for need it right now.
Yawn – yet another article with zero detail. It could be said they had all of this back in 2011 with the Old Volt.
We need to build many nuclear power plants to eliminate any concerns about electricity needs. Problem solved.
And who is going to run all those power plants? You need experts qualified. Nuclear power can be very good but also very bad.
For those of you interested try watching a 5 part TV series called CHERNOBYL. The story of how the Russians used incompetent people to run their nuclear power plants. A very enlightening and scary story.
BTW a true story.
Kretch:
Not sure if its still around, but the “Seconds to Disaster” sorta kinda Documentary (I say that since there was a dramatic Russian Re-enactment of Chernobyl Unit #4 – using another shut down unit’s Control Room as the location is the most accurate portrail of what actually happened).. It would be interesting to find an English Translation for the original program – since the ‘Seconds to Disaster’ guys merely comment in english over the actual dramatic action….. But they get it closest to the truth of actual official information I’ve read from Belarus Physicists explaining what actually happened and why.
As a for instance – ABSOLUTELY NO ONE in the USA talks about the “prompt criticalities’ happening at either Chernobyl #4 or Fukushima Daiichi power plants (Nuclear Fission explosions). And, incidentally – if you read all the surrounding text regarding American Experience’s 3 mile island – you’ll see the Plant actually *DID* explode on Wednesday afternoon…. Since it was merely a hydrogen explosion – the Containment Building wasn’t destroyed – not that it mattered since when all the holding tanks filled with radioactive water, later they dumped 50,000 gallons of the crap into the Susquhana River anyway !
But at Chernobyl, the workers were quite competent (or, at least more intelligent than the THREE MILE ISLAND control room operators)… Chernobyl had the problem of Soviet Era BLIND FAITH in Nuclear Power (not so different here in the States), and mainly an overbearing incompetant boss – who due to political concerns was not warned of danger of out-of-the-normal operation modes…
Three Mile Island had a Babcock and Wilcox valve failure, but the controlling computers would have saved the plant…. But the operators THERE intervened – operators who couldn’t properly interpret a Steam Table of Pressures.
The plants are of different construction – and people in general do not realize how HORRIBLE the Chernobyl explosion really was – due to the Nuclear Industry in the USA not wanting to cast doubt on Nuclear Power’s Safety Record. But the LESSONS LEARNED is that in the USA Nuclear Power Plants these days are almost NEVER run at partial load – especially at the more dangerous time of older fuel in the Reactor.
Thank you Bill for enlightening me and perhaps others on this subject. I’m 71 and remember when Chernobyl happened. When I said incompetent I only did so because the series makes it seem like that.
I’m sure the writers and producers did their best to convey as much truth as possible about this disaster. The series won multiple wards. You are right about people not knowing much about this horrible explosion.
Hi Kretch:
The Gallows humor part of that story is when the Belarus Physicists were planning a visit from Americans as part of the INternational Atomic Energy Commission investigation… They were worried about what to say when asked about number of future estimated deaths, which they guesstimated at over 1 million people.
So, they decided to SAY WITH A STRAIGHT FACE that ‘100,000 people would die’, and hoped that The Americans wouldn’t have Laughed them out of the room..
They got a totally unexpected reaction when they timidly stated 100,000.
“100,000 people !!!!!!! ” We can’t tell anyone THAT !!!! If there are that many Deaths and it becomes known then that is the Death Knell for Nuclear Power in America. Could you say 8 to 9,000 people instead ?”
Hahahaha.
What about adding Electrify America to the partnership too.
Daniel:
There’s no factual basis for what you claim…. My household drives way more than average miles, and yet with 3 evs I usually plug them into a plain old ‘110’ receptacle and charge at 8 amperes (around 900 watts during the summertime with the 3rd world electricity I have in my neighborhood).
Most people think NOTHING about having 2 or 3 12 1/2 ampere 1500 watt heaters running to chase off the cold in certain rooms of their house during the wintertime… The juice that those heaters use on average would FULLY CHARGE all 3 of my cars at the same time….
But I don’t see anyone running around all the stores where those things sell saying:
“Oh My Gosh ! How are we going to run these Heaters ! Heavens to Betsy !!”
More electrical load during the overnight hours in fact is NEEDED to extend the life of Steam Turbine central stations. The turbine blades run cooler under full loading due to the intrinsic nature of Steam itself, and in other parts of the plant – less load changing causes less stress cracking.
Kretch:
Actually I was mistaken about the name: The Seconds to Disaster stuff (national Geographic) isn’t very good at all.
The reenactment which is much better and accurate is “Disaster at Chernobyl | Zero Hour”.
There are more english subtitles now which made me watch it again….
www dot youtube dotcom/watch?v=GSVw8CWYwHw